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What the Success of 'Brand Beyoncé' Can Teach About Building a Brand

What the Success of 'Brand Beyoncé' Can Teach About Building a Brand | Lane Local Marketing | Scoop.it

This is nothing less of a textbook strategy in building a brand effectively. Technology has brought consumer and company closer together, allowing more accurate data sharing. Brand building is a science, marketing expert Erin Liber explains. You either go good or go home; data consisting of pure guesswork will be disavowed. Marketing companies can help build your brand using metrics. Lane Local Marketing in Sonoma uses MetricsMax, an online web analytics system that combines two of the most powerful metrics in the industry: Google and Bing. Traffic alone doesn't tell the whole story. Metrics must tell how often the content is shared and how people react. With powerful metrics and a bit of business knowhow, your business can travel down the right path to fame.

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Building a Brand: Why You Need the Help of a Very Capable SEO Company

Building a Brand: Why You Need the Help of a Very Capable SEO Company | Lane Local Marketing | Scoop.it
You may have heard some people declare how easy it is to use SEO as a brand building strategy. For your own good, try not to believe this myth. The truth is, the breakneck pace at which search engines like Google evolve alone is enough to put an ordinary SEO practitioner’s head in a spin. Today, SEO is the cornerstone for any online marketing campaign, and staying current with the best practices in the industry is a way to ensure that your marketing dollars don’t fall on the wayside.
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Building a Strong Brand Matters When Marketing for Legal Professionals

Building a Strong Brand Matters When Marketing for Legal Professionals | Lane Local Marketing | Scoop.it
The legal profession is already a thickly-contested arena in the U.S., with over 1.3 million attorneys practicing in various fields. There may be quite a number in your community and you may have faced off with some of them in court at least once. If you want more people to hire you as their counsel, then effectively building a brand for yourself through marketing companies like Lane Local Marketing is the way to go. Branding for a law practice, Pannerton admits, is not a quick-fix instant solution to change the public’s perception of you. One thing you must do is to show people you have the drive and passion to see court cases to the end.
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