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Landing Page World
Traffic Is Worthless If You Don't Convert Those Visitors to Subscribers an Late To Customers
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A Comprehensive Guide To Landing Page Optimization

A Comprehensive Guide To Landing Page Optimization | Landing Page World | Scoop.it

By now, most marketers are familiar with how online advertising works.

 

1. First, you place an ad to connect with your audience.

2. Second, bring them back to your site.

3. Third, try to push them through your sales funnel to a transaction. But why do so many marketers stop with step one?

 

Read the full series on Landing Page Optimization 

 

Part 1 – Tenants of Selling Online

http://enlogica.com/analytics/landing-page-optimization-comprehensive-guide/


Part 2 – Effective Design, Marketing, & Implementation 

http://enlogica.com/analytics/landing-page-optimization-2-design-writing-markup

 

Part 3 – Testing & Analysis

http://enlogica.com/analytics/landing-page-optimization-3-testing-analysis

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

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Top Landing Page Best Practices for Higher Conversion Rates

Top Landing Page Best Practices for Higher Conversion Rates | Landing Page World | Scoop.it

 

Use these best practices to form new test ideas and to get your conversion rates up!

 

1. Uncomplicated forms
2. Center their attention
3. Use a compelling call to action
4. Give them what they want
5. Mind the fold

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Full article > http://www.ioninteractive.com/post-click-marketing-blog/2012/1/31/top-landing-page-best-practices-for-higher-conversion-rates.html

 

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Your Landing Page Sucks! Here are 10 Examples That Don’t…

Your Landing Page Sucks! Here are 10 Examples That Don’t… | Landing Page World | Scoop.it
Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion.

 

1. WebTrends Analytics – “lead”ing the way

2. UPS – using modal windows to keep visitors on the page

3. The Future of Marketing – socially proven

4. Clearvale: No Jive Talkin’ – a seductive single CTA

5. Groupon – beautifully simplistic flow

6. Oprah – sweepstakes for lead gen

7. Verisign – shaping trust

8. CameraPlus – the ultimate long product sales page

9. SEOmoz – choices with the info to make an informed one

10. Times Reader – showing context of use

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article >

http://unbounce.com/landing-page-examples/your-landing-page-sucks/

 

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How We Made $1 Million for SEOmoz - With One Landing Page and a Few Emails

How We Made $1 Million for SEOmoz - With One Landing Page and a Few Emails | Landing Page World | Scoop.it

SEOmoz is one of the world’s largest providers of tools for search engine optimization (SEO).

 

In the first split test that Conversion Rate Experts conducted for SEOmoz, we generated a 52% improvement in sales

 

Within the first four months of work, we increased annual revenues by $1 million.

 

Some of the proven techniques we used:

 

1. We created a web page long enough to tell the story

2. We infused the headline with curiosity rather than overt “buy me” language

3. We explained precisely what customers would get at each level

4. We showcased things customers cared about but SEOmoz had taken for granted

5. We augmented the message with video

6. We lowered the “risk bar”, to make it easier for customers to try the service

7. We asked non-subscribers to tell us why they didn’t even want a $1 membership

8. We created a quick-start guide so customers could get quick wins

 

 

Handy lessons

 

1. Get as much customer feedback about your website and products as you can

2. Compile a list of objections and, for each one, create a counter-objection

3. Be bold in your tests but conservative in your exposure

4. Use as much text as you need 

5. Address all the major objections

6. Offering something of value right away

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article >

http://www.conversion-rate-experts.com/seomoz-case-study/

 

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The Blueprint for a Perfectly Testable Landing Page -The Infographic

The Blueprint for a Perfectly Testable Landing Page -The Infographic | Landing Page World | Scoop.it

Landing pages are composed of a group of definable elements.

 

The building blocks presented in this infographic can be used as a guide when defining and creating a perfect landing page of your own!

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Here you can view an enlarged version of the blueprint for a perfectly testable landing page > http://blog.kissmetrics.com/landing-page-blueprint

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10 Form Optimization Tips For Landing Pages

10 Form Optimization Tips For Landing Pages | Landing Page World | Scoop.it

Some tried and true form optimization tips:

 

1. Include A Privacy Line

2. Go For Fewer Form Elements

3. Take Up Less Space With Form Fields

4. Use Optional Form Fields

5. Try A Two-Page Lead Form

6. Include A Lead Form Above The Fold

7. Use Compelling Words On Submit Buttons

8. Design Buttons That Convert

9. Sentence casing is better than phrase casing

10. Don’t ever use CAPTCHA on forms

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article >

http://searchengineland.com/10-form-optimization-tips-for-landing-pages-108307

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A/B Test & Multivariate Testing Education for Marketing Professionals

A/B Test & Multivariate Testing Education for Marketing Professionals | Landing Page World | Scoop.it

WhichTestWon.com help inspire and educate the marketing community about testing.

 

A/B and multivariate testing can – on average – help lead generation marketers get ~40% more leads from their current Web traffic. E-commerce marketers can expect a ~20-25% sales lift if they do a round of tests.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Find new ideas for tests here > http://whichtestwon.com

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8 Techniques To Create An Irresistible Landing Page

8 Techniques To Create An Irresistible Landing Page | Landing Page World | Scoop.it

A landing page is a very important tool for online marketing and is also known as a lead capture page. 

 

With a clear goal of converting the visitors into buyers or subscribers, the landing pages have to be convincing right from the first moment, otherwise they will not lead to the desired purpose.

 

1. Embrace or avoid the fold

2. You need a clear call to action

3. Use infographics

4. No other links

5. Offer something for free

6. Where to sign up?

7. Focus on security too

8. Closely follow the progress

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article > http://www.1stwebdesigner.com/design/techniques-create-irresistible-landing-page/

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Call to Action Buttons: Examples and Best Practices

Call to Action Buttons: Examples and Best Practices | Landing Page World | Scoop.it
Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user.

 

The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. "Buy this now!") or lead to a web page with additional information (e.g. "Learn more…") that asks the user to take action.

 

How can we create effective call to action buttons that grab the user’s attention and entice them to click?

 

Best Practices for Effective Call to Action Buttons

 

1. Draw user attention with size
2. Draw user attention with prominent positioning
3. Use whitespace to detach call to actions from other elements
4. Use highly contrasting colors
5. Offer secondary alternative actions
6. Convey a sense of urgency
7. Tell users that taking action is easy
8. Tell users what to expect

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article > http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

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Landing Page Best Practices: The Definitive Guide (With Infographics)

Landing Page Best Practices: The Definitive Guide (With Infographics) | Landing Page World | Scoop.it

This interview is all about landing page best practices.

 

The interview  is by Oli Gardner (@unbounce on Twitter), who is a Co-founder of Unbounce.com – the DIY Landing Page Platform.

 

He created the Unbounce conversion blog to discuss a variety of marketing subjects such as landing pages, conversion centered design, social media conversion and ethical lead capture for business.

 

How important are landing pages for paid marketing? Why can’t a company simply redirect traffic to its homepage? What is the actual purpose of landing pages?

 

Usually landing pages look separate from main website (due to different design, userflow). Do you recommend this distinction between landing pages and main website?

 

What are the most important characteristics of highly converting landing pages?

 

If you are asked to fix only one thing in a badly performing landing page, what would it be?

 

Long vs. short controversy! How do you prevent making a landing page too sparse that users don’t get motivated or too long so users get distracted?

 

What are your favorite landing pages on the web? (What about worst landing pages on the web?)

 

Whatever is offered on a landing page (demo, trial, whitepaper, etc.), do you recommend putting it behind a small lead-gen form or should you give a direct link?

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article > 

http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-best-practices/

 

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Micro Conversioni: cosa sono e perchè studiarle

Micro Conversioni: cosa sono e perchè studiarle | Landing Page World | Scoop.it

Capire che cosa sono e l’importanza delle Micro Conversioni significa capire il processo per il quale la maggior parte dei tuoi clienti abbadonano il sito senza effettuare una conversione.

 

Che cosa sono le Micro Conversioni?

 

Possiamo definire le Conversioni (il 2% degli utenti), Business Driving Conversions, mentre potremmo definire le Micro Conversioni, Business Supporting Conversions. Queste ultime possono condurre ad una Macro Conversione o meno, e possono occorrere più di una (a volte decine) di Micro Conversioni prima di avere una Conversione che genera del busines

 

Facciamo un esempio per spiegare meglio.

 

Facciamo un esempio per spiegare meglio. Il compleanno di mio fratello si sta per avvicinare ed ho intenzione di regalargli un lettore Mp3. Mi registro alla neswletter di Amazon e, alla prima che ricevo, clicco su un’offerta relativa ai lettori Mp3. Ora sono su Amazon, ed ecco come potrebbe andare il mio processo di acquisto:

 

1. Arrivo sulla landing page
2. Guardo le immagini e leggo le reviews
3. Clicco su link categorie di prodotto Lettori Mp3
4. Guardo la pagina, le fotografie, i prezzi
5.Uso un filtro
6. Guardo ai risultati
7. Cambio filtro
8. Ordino per gradimento degli utenti
9. Scelgo un prodotto
10. Guardo le immagini e le review
11. Torno indietro
12. Scelgo un altro prodotto
13. Guardo agli ultimi prodotti acquistati dagli utenti
14. Leggo i dettagli tecnici
15. Leggo le recensioni
16. Lascio il sito…
17. Cerco su Google il nome dell’ultimo prodotto visionato
18. Arrivo su un sito di comparazione prezzi
19. Abbandono la ricerca
20. Torno su Amazon il giorno dopo dalla postazione di lavoro e ricontrollo l’ultimo prodotto visionato
21. Decido di acquistare da casa la sera
22. La sera torno su Amazon, sempre sulla stessa pagina del prodotto visionato
23. Mi cattura l’attenzione una promozione sui libri, clicco e navigo un po’ lì
24. Esco
25. Torno il giorno dopo per acquistare
26. Metto il prodotto nel carrello
27. Procedo al check-out
28. Faccio login
29. Inserisco l’indirizzo
30. Decido di aggiungere la carta regalo
31. Cambio idea e posticipo l’acquisto
32. Abbandono il carrello
33. Chiedo ad un amico un parere sull’Mp3
34. Il giorno dopo torno su Amazon, convinto di acquistare questa volta
35. Procedo e pago
36. Mi arriva l’email di conferma

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Leggi l'articolo completo qui > http://www.webcopywriter.it/marketing/micro-conversioni-cosa-sono-e-perche-studiarle/

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