By now, most marketers are familiar with how online advertising works.
1. First, you place an ad to connect with your audience.
2. Second, bring them back to your site.
3. Third, try to push them through your sales funnel to a transaction. But why do so many marketers stop with step one?
Read the full series on Landing Page Optimization
Part 1 – Tenants of Selling Online
Part 2 – Effective Design, Marketing, & Implementation
Part 3 – Testing & Analysis
Curated by Agostino Caniato: