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Traffic Is Worthless If You Don't Convert Those Visitors to Subscribers an Late To Customers
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6 Essential PPC Landing Page Optimizations

6 Essential PPC Landing Page Optimizations | Landing Page World | Scoop.it

 

Excerpt from the article:

 

The following checklist help you avoid some of the common pitfalls we see all too often with pay-per-click landing pages.

 

The hope being that you can take some of the recommendations into consideration before you go live with AdWords campaigns of your own.

 

1. Pre-Populate Cursor
2. Eye Contact
3. Testimonials
4. Point of Action Assurances
5. Match Headline with Intent

6. Drive a Single Call-to-Action

 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://mz.cm/MGIji8

 

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3 Common Landing Page Flops To Avoid

3 Common Landing Page Flops To Avoid | Landing Page World | Scoop.it

 

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In this article, I’ll cover 3 common landing page flops and discuss ways in which pages can be tweaked to improve conversions, overall marketing messages and various other factors.

 

-Landing Page Example #1 – Unclear Call To Action

-Landing Page Example #2 – Too Many Form Fields

-Landing Page Example #3 – Images On Page

 

 

Curated by Agostino Caniato:
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Read the full analysis here: http://selnd.com/M5l8iq

 

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The 3 Principles of an Epic B2B Lead Gen Landing Page

The 3 Principles of an Epic B2B Lead Gen Landing Page | Landing Page World | Scoop.it

 

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Lead generation is all about matching what you're offering with what you're asking for.

 

These 3 tips will help you create higher converting Landing Pages.

 

1. Finding the right balance – the size of the prize

2. Landing page design is critical

3. Post-Conversion Techniques for Social Sharing

 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/KO8bLl

 

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Death To The Cliché Landing Page

Death To The Cliché Landing Page | Landing Page World | Scoop.it

 

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Usually there’s one of two reasons for a bad landing page.

 

- (a) the marketer didn’t think about this specific interaction, and the experience is accidentally bad.

 

- (b) the marketer thought about it — but they thought more about what they wanted (the conversion) rather than what the respondent wanted.

 

The analogy of these types of landing pages is that they’re like pick-up lines.

 

They’re shallow, optimized simply to “close the deal.”

 

And, frankly, most people don’t respond kindly that to that approach.

 

Which is why, more or less, the bounce rate on landing pages is typically around 95%.

 

I believe that the path to redemption — which may sound a little counter-intuitive — is to stop thinking about landing pages.

 

Landing pages are a marketer’s construct.

 

No regular person says, “oh, I can’t wait to check out their landing page.”

 

Instead, think about experiences.

 

Through the eyes of your prospect, when they click through on your ad, do you give them what they want?

 

Do you give them reasons to love you?

 

Think Outside The Landing Page Box

 

There are many ways to achieve this, but I’ll focus on just one here: you don’t have to limit yourself to one page.

 

A landing page is a page.

 

A landing experience is something more creative, open to taking whatever form serves the respondent best.

 

Curated by Agostino Caniato:
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Read full article here: http://selnd.com/KCCHaO

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Convert Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks

Convert Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks | Landing Page World | Scoop.it

 

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Getting that guest blogging gig is one thing…actually getting subscribers and customers from it is quite another.

 

For example, if you land an article on a huge site like Lifehacker or Tim Ferriss’ blog, you are likely to create some serious traffic to your site.

 

The question is…is your site prepared to convert one percent of those visitors? Five percent? Ten percent?

 

Let’s get started!

 

1. Create an ultra-convincing byline

2. Create a landing page specific to that audience

3. Write a truly killer headline with the 4 U’s

4. Write killer copy using the PAS formula

5. Put call to action above the fold

6. Put a short video on the landing page

7. Request only the absolute bare minimum

8. Add social proof

9. Use killer design

10. Test

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/KJh03R

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8 Steps to a Better Direct Response Landing Page

8 Steps to a Better Direct Response Landing Page | Landing Page World | Scoop.it

 

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Many standalone landing pages are designed specifically to elicit a direct response, usually signing up to a service or purchasing a product.

 

These pages may be designed for traffic from a specific campaign or traffic source.

 

Follow these 8 steps to make your direct response landing pages deliver.

 

1. Begin With a Compelling Page Headline

2. Understand the Page Fold and Avoid Scrolling

3. Remove Unnecessary Text and Images

4. Support the Headline With Key Benefits

5. Make Use of a Supporting Trust Area

6. Make Use of Video and Audio

7. Test Your Calls to Action

8. Split Up the Sign-Up Process 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/Jw93x8

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How To Build High-Converting Landing Page Forms

How To Build High-Converting Landing Page Forms | Landing Page World | Scoop.it

 

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In this guide, you will learn how to optimize your landing page forms to maximize your conversion rate without sacrificing your lead quality.

 

Forms do a lot of jobs on landing pages. Jobs like:

 

- Asking for contact information

- Qualifying a lead
- Segmenting leads to different sales funnels
- Initiating a purchase
- Subscribing to a newsletter
- Downloading a white paper or free trial

 

All of those specific jobs are implementations of every landing page’s one main goal: to advance the visitor down a path that leads to that visitor becoming a customer.

 

It is important for you to understand what your customers look like if you want to design a conversion funnel that produces customers and not something less useful like.

 

1. Focus Your Funnel

2. Rules for Humane Form Validation

3. Do Security Right

4. Lose The Gimmicks

5. Read The Back Of The Box

6. Test, Test, Test

7. Form Follows Function

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/KeUGiL

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An Opinionated Lead Gen Landing Page Discussion

An Opinionated Lead Gen Landing Page Discussion | Landing Page World | Scoop.it

 

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In this post Carlos and myself (Oli) are going to analyze one of our customers – Vinoetic.com – landing pages (after they opted to allow us to get our opinionated hands on it).

 

Our goal is for it to be an educational exercise that can hopefully help improve the page.

 

Warning for the creator of the page: There are going to be some criticisms, but our goal is for this to be useful to you so that you can have a more successful campaign in the future.

 

1. The Main Headline

2. The Call to Action (CTA)

3. Personas (who is this product/service for?)

4. Big Background Image

5. What is the purpose of this page?

6. Explain your benefits

7. What am signing up for?

8. Interaction

9. Privacy Policy

10. Is this a Landing Page or a Microsite?

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/Jh088v

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Do Social Sharing Buttons Help or Hinder Landing Page Conversion Rates?

Do Social Sharing Buttons Help or Hinder Landing Page Conversion Rates? | Landing Page World | Scoop.it

 

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The mass adoption of social media sharing buttons is relatively new.

 

Some marketers include them on landing pages while others do not.

 

Conventional wisdom says that you shouldn’t include them because the only thing you want a landing page visitor to be able to do is fill out a form.

 

Others might argue that having social proof (lots of likes, tweets, shares, plus ones, etc.) on a landing page might increase the likelihood of a conversion.

 

In the spirit of testing, we here at Kuno wanted to know whether social media sharing buttons help or hurt landing page conversion rates.

 

1) The First Test – Link Building Landing Page

2) The Second Test – Content Marketing Landing Page

 

 

Curated by Agostino Caniato:
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To see the results of the tests, read the full article here: http://bit.ly/IMok2h

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Searcher Personas: Advanced Landing Page Techniques

Searcher Personas: Advanced Landing Page Techniques | Landing Page World | Scoop.it

 

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Searcher personas are the tool that delivers clarity as you develop ads and landing pages.

 

Personas are different from demographics. Demographics tell you valuable things about ages and income brackets that you may or may not be able to influence on your campaigns.

 

But personas tell you about motivations and behaviors that anyone of any income, ethnicity or age might have.

 

Personas are based on how customers make decisions and what inspires them or drives them away.

 

Spontaneous customers just need the basic information fast without necessarily looking at data or paying any attention to your attempts to connect with them.

 

But that’s just the beginning of personas. Analytics can give you an inkling what personas are converting in the largest numbers on your site and help you further hone your design and content.

 

Choose the navigation, design, content, and images you will use based on the searcher personas you’ve decided are key converters and the biggest supporters of your business.

 

Personas can help, and because different PPC ads draw different searcher personas, your landing pages can speak specifically to that persona.

 

Curated by Agostino Caniato:
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Read full article here: http://selnd.com/JEFVI4

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10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust | Landing Page World | Scoop.it

 

Excerpt from the article:

 

Learn how to establish trust on your landing pages so visitors are more likely to convert into leads.

 

This post will break down what they are so you can earn the trust of your landing page visitors and capture more of them as leads.

 

10 Ways to Earn Your Landing Page Visitors' Trust:

 

1. Ensure your call-to-action (CTA) offer and landing page offer align.

 

2. Write clear copy that explains what visitors will get with offer redemptions.

 

3. Include contact information for your business.

 

4. Make sure your forms fields aren't too intrusive.

 

5. Include a link to your privacy policy. 

 

6. Display third-party seals of approval.

 

7. Give purchasers the chance to review the details of their transaction.

 

8. Include reviews and testimonials on your landing page.

 

9. Use proper spelling and grammar. 

 

10. Maintain an overall professional appearance.

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/KhvAyr

 

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Landing Page Optimization [Case Study Infographic]

Landing Page Optimization [Case Study Infographic] | Landing Page World | Scoop.it

 

Excerpt from the article:

 

Landing Page Optimization (LPO) aims to provide page content and appearance that makes the webpage more appealing to target audiences.

 

In this Infographic you can find:

 

1. Call-to-Action

Sometimes a very subtle change to a Call-to-Action (CTA) can result in a huge improvement in conversion, resulting in significantly higher sales for your website.

 

2. LPO Benefits – Increased Conversion & Sales

The same amount of traffic generates more sales
Decreased Customer Confusion – People find what they are looking for with less work.

 

3. LPO Case Study: FineTuxedos.com

Removing one banner, and displaying only CTA#1 resulted in 39% more users adding items to their shopping carts after visiting the homepage of FineTuxedos.com

 

Curated by Agostino Caniato:
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What is Landing Page Optimization?
To deepen the points just mentioned, and see entire infographic, read the article here: http://bit.ly/JvudeC  

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What is it that makes a landing page effective?

What is it that makes a landing page effective? | Landing Page World | Scoop.it

 

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This post is all about showcasing awesome landing pages, to give you some inspiration for your next design.

 

But what is it that makes a landing page design effective?

 

There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design:

 

1. Use a clear and concise value statement

2. Focus the whole page on a single message

3. Make your CTA stand out

4. Balance the amount of information requested

5. Use modal dialogs for supplementary information

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

 

What is it that makes a landing page effective? 

To deepen the points just mentioned, and see all the landing pages examples, read the entire article here: http://bit.ly/HtzR1S

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How to Optimize Your Landing Pages [Infographic]

How to Optimize Your Landing Pages [Infographic] | Landing Page World | Scoop.it

 

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Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online campaign.

 

Curated by Agostino Caniato:

http://bit.ly/Landing-Page-World

 

Click here for full size version: http://bit.ly/NKCOm4

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PPC Landing Page Optimisation

PPC Landing Page Optimisation | Landing Page World | Scoop.it

 

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This post is going to take you through the things that I consider key to successful landing page optimisation.

 

Most of the work I have done with landing pages has been for PPC campaigns but the principles remain the same regardless of the source of traffic, unless you are building a page solely for SEO traffic generating ability. 

 

Here are 5 tips on creating the perfect landing page. 

 

1. Understanding your target audience’s needs
2. Give the visitors a credible reason reason to work with you/buy from you
3. Good landing page optimisation is about being specific
4. Ensure that your design is consistent with your copy
5. Keep testing your landing page design

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/MB2x9D

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Identifying and Fixing Your Worst Landing Pages

Identifying and Fixing Your Worst Landing Pages | Landing Page World | Scoop.it

 

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Lately, I’ve been working on a lot more conversion-based projects, and one of the easiest and quickest improvements is to pick out the landing pages that aren’t performing and give them an overhaul.

 

This post explores a core process that I usually work from.

 

1. Finding your worst pages

2. Filtering

3. Bounce Rate

4. Navigation Summary

5. Conversion Rate

 

You’re looking for pages that should definitely be leading to conversions but aren’t, such as product pages.

 

Remember to look for themes and use filters as appropriate.

 

5 things that might be wrong with your landing pages

 

1. Is the traffic source relevant to your business?

2. Is the traffic source relevant to that landing page?

3. Have you got show-stopping technical or usability problems?

4. Are you observing basic landing page principles?

5. Are you speaking your potential customers’ language?

 

Curated by Agostino Caniato:
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Read full article here: http://mz.cm/L06LM3

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50 Landing Page Best Practices and Strategies for Conversion

 

Agostino Caniato:

 

In this Slideshare presentation, you'll learn 50 Landing Page Best Practicies and Strategies for Conversion-Focused Landing Pages, divided into 3 main categories:

  

Part 1: Landing Page Fundamentals

Part 2: Learning to Love Your Visitors

Part 3: Landing Page Testing & Optimization

 

Curated by Agostino Caniato:
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To deepen the categories just mentioned and discover the 50 Landing Page Best Practicies and Strategies, watch the full Sideshare presentation here: http://slidesha.re/JTg5AT

                

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SEO Copywriting Tips: How To Structure A Landing Page

SEO Copywriting Tips: How To Structure A Landing Page | Landing Page World | Scoop.it

 

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The question is, how do you create an effective landing page?

 

If providing information about your products and services were enough to spur people to take action, anyone could – and would – do it.

 

The truth is, design and structure matter. A lot!

 

The goal is not to provide a list of landing page tips (though you’ll find several throughout).

 

Instead, we want to explain the anatomy of a lander, and how each component engages the psychology of your site visitor.

 

Let’s get started.

 

1. Landing Page Main Headline
2. Landing Page Sub-Headline
3. Benefits Of Taking Action
4. The Hero Shot
5. Call To Action
6. Testimonials From Customers
7. Test Every Piece Of Your Landing Page

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/JkiKEd

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5 Types of Headlines to Test on Your Landing Page

5 Types of Headlines to Test on Your Landing Page | Landing Page World | Scoop.it

 

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Your headline just may be the single most important element on your landing page.

 

Time and time again we’ve seen the headline prove to have a huge impact on conversions.

 

Headline writing, however, is an art and one that takes time, practice & patience.

 

To help inspire your headline testing, we’ve outlined 5 types of headlines to test on your landing pages.

 

1. Benefit Driven

2. Offer Specific

3. Question

4. Direct

5. Attention Grabbing

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/JfFi5y

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The Complete Guide to Successful Landing Pages [INFOGRAPHIC]

The Complete Guide to Successful Landing Pages [INFOGRAPHIC] | Landing Page World | Scoop.it

 

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Landing pages are an essential part of almost all lead generation strategies.

 

Sadly, many landing pages aren’t optimized to their full potential, resulting in high bounce rates and lost leads.

 

We’ve assembled these comprehensive infographic to help you create a landing page that will take your lead generation to the next level.

 

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Take a closer look: http://bit.ly/JR7Tit

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10 Ways to Optimize Your Enewsletter Landing Page

10 Ways to Optimize Your Enewsletter Landing Page | Landing Page World | Scoop.it

 

Excerpted from article by Joe Pulizzi:

 

"In our new social media world, email assets are more important than ever before. As content marketers, it is critical that we develop our audiences and build our channels.

 

Your email database, on the other hand, is a significant business asset.

 

Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content.

 

1) Spell Out the Benefits

2) Show Them a Picture

3) Link to a Sample

4) Sign Up is Above the Fold

5) No More than Five to Seven Fields

6) Clear Link to Privacy Statement (Below the Fold)

7) Tell Them What You Will and Won’t Do with Their Information

8) Button Says “Subscribe” or “Sign Up” (Not Submit)

9) Get Rid of Needless Distractions

10) Testimonials and Awards Are a Must

 

Read full original article here: 

http://blog.junta42.com/2012/05/optimize-enewsletter-landing-page/

 


Via Giuseppe Mauriello
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3 Landing Page Optimization Lessons from Lady Gaga

3 Landing Page Optimization Lessons from Lady Gaga | Landing Page World | Scoop.it

 

 

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1) After countless variations of A/B landing page testing, you’ve finally optimized your landing pages, dramatically reduced bounce rates, increased conversions.

 

2) Your tried-and-true champion has gone unchallenged for months and results are starting to stagnate.

 

3)You need to push the dial. It’s time to act fast and test something completely new – something fresh and innovative to go head-to-head against your champion.

 

So, where do you start?

 

Here are 3 tips to help you add innovation to your landing page testing cycle, Gaga-style:

 

1. Embrace your diverse audience

2. Stand out from the crowd

3. Entertain, Connect and Share

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/KH9B48

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Why Landing Pages Are an Indispensable Part of Marketing

Why Landing Pages Are an Indispensable Part of Marketing | Landing Page World | Scoop.it

 

Excerpted from the original article: 

 

"Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?

The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.

 

First, let's start with a simple definition:

A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

 

Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.

 

Landing pages can make your marketing and lead generation efforts more effective.

Here are 6 more compelling reasons:

 

1) Easily Generate Leads!

If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.

 

2) Give Your Offers a Place to Live:

The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.

 

3) Collect Demographic Information About Your Prospects:

Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.

 

4) Understand Which Prospects Are More Engaged:
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.

 

5) Provide Fuel for Other Marketing Channels:

Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

 

6) Offer Insights Into the Effectiveness of Your Marketing Offers:
Every time you create a landing page, you're creating another data asset for your marketing program.

 

Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer.

 

Read full article here: http://j.mp/IhHRHz

 


Via Giuseppe Mauriello, Robin Good
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Slavica Bogdanov's comment, April 29, 2012 4:47 PM
Thank you. Always great content!
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SEO and Landing Page Optimization & Testing

SEO and Landing Page Optimization & Testing | Landing Page World | Scoop.it

Excerpt from the article:

 

Being visible and getting clicks doesn’t guarantee you success. 

 

Success depends on many factors, of which landing page quality is one. 

 

Your aim should be to improve your landing pages over time, using proven optimisation methods, so that the natural search traffic you get positively contributes to your website’s KPIs.

 

This article provides a beginner’s guide to the role of landing page optimisation and how testing (A/B & MVT) can be used to enhance the performance of your landing pages for SEO.

 

1. What is a ‘good’ landing page?

2. Example of a campaign landing page

3. Issues to consider when designing landing pages for SEO

4. What should you be measuring to review and improve your SEO landing pages?

5. Techniques for optimising landing pages?

6. Customer feedback

7. Testing

8. What is A/B testing?

9. How can you use A/B to benefit SEO landing pages?

10. What is MVT testing?

 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/It379a

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5 Highly Effective Landing Page Tips

5 Highly Effective Landing Page Tips | Landing Page World | Scoop.it

 

Excerpt from the article:

 

It’s safe to say that marketers are still way behind in their landing page improvement efforts.

 

Often, they just need a push to get started down the right path.

 

Here, I’ll focus on several effective landing pages elements and provide examples.

 

1. Credibility Indicators

On landing pages, try including credibility indicators such as testimonials, reviews, awards, social media information.

 

2. Add Elements To Your Existing Buttons

To improve conversions, add some extra pop to your existing buttons.

 

3. Remove Page Elements

We usually try to add elements to pages. Instead, try removing elements that can decrease the chance of a conversion.

 

4. Calls To Action

Is it possible to breakdown your sales process by collecting a little information at the original point of contact and ask for additional information in subsequent interactions?

 

5. Try Different Wording

Try different wording to try to improve conversion rates.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

  

To deepen the points just mentioned, read the entire article here: http://selnd.com/J5LtaF

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