Excerpt from the article:
Here’s a case study where tweaking 4 basic elements on a B2C landing page increased conversions by 99.4%.
To make up for the lack of relevance and value proposition, we did 4 things:
1. Tweaked the copy
2. Added a more relevant image
3. Removed the tabs at the top of the page.
4. Added trust symbols in the form of award badges.
Curated by Agostino Caniato:
Read the full case history here: http://bit.ly/O8B9Tr