Landing Page World

 

Excerpt from the article:

 

Smart online marketers are realizing that to increase online revenue you need to optimize your visitor’s onsite experience and convert more of them for your goals, and not just your rankings in search engines.

 

And yet conversion rate optimization is still not as common as internet marketing subjects like SEO, web analytics and usability.

 

This article is meant to be the best guide you will ever need for conversion rate optimization, and to give you a great kick-start with your efforts.

 

1. What is conversion rate optimization?
2. What is a conversion and when does it happen?
3. How is conversion rate calculated?
4. Are there more specific ways to measure website success?
5. Why do conversion rate optimization for your website?
6. What tools do you need for conversion rate optimization?
7. What else you need for conversion rate optimization?
8. What  elements have biggest impact on conversion?
9. What is a good conversion rate?
10. Conversion rate optimization do’s and don’ts

 

+ Resources for deep diving into conversion rate optimization

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/SUtEWN

 

Excerpt from the article:

 

Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online campaign.

 

Curated by Agostino Caniato:

http://bit.ly/Landing-Page-World

 

Click here for full size version: http://bit.ly/NKCOm4

This interview is all about landing page best practices.

 

The interview  is by Oli Gardner (@unbounce on Twitter), who is a Co-founder of Unbounce.com – the DIY Landing Page Platform.

 

He created the Unbounce conversion blog to discuss a variety of marketing subjects such as landing pages, conversion centered design, social media conversion and ethical lead capture for business.

 

How important are landing pages for paid marketing? Why can’t a company simply redirect traffic to its homepage? What is the actual purpose of landing pages?

 

Usually landing pages look separate from main website (due to different design, userflow). Do you recommend this distinction between landing pages and main website?

 

What are the most important characteristics of highly converting landing pages?

 

If you are asked to fix only one thing in a badly performing landing page, what would it be?

 

Long vs. short controversy! How do you prevent making a landing page too sparse that users don’t get motivated or too long so users get distracted?

 

What are your favorite landing pages on the web? (What about worst landing pages on the web?)

 

Whatever is offered on a landing page (demo, trial, whitepaper, etc.), do you recommend putting it behind a small lead-gen form or should you give a direct link?

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article > 

http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-best-practices/

 

 

Excerpt from the article:

 

Let’s get started with our step-to-step guide for creating SEO landing page (that converts!

 

Step 1: Set your landing page goals
Step 2: Develop Search Personas
Step 3: Create content with search personas in mind
Step 4: Arranging the layout of your SEO landing page
Step 5: Keep the most important element above the fold
Step 6: Use Pictures to Boost Conversions
Step 7: Make Use of Videos
Step 8: Be persistent with your call-to-action
Step 9: Leverage Testimonials
Step 10: Use Heatmaps to easily identify the focal point areas
Step 11: Write effective headlines to drive traffic

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/RnDayH

 

Excerpt from the article:

 

Landing pages are an essential part of almost all lead generation strategies.

 

Sadly, many landing pages aren’t optimized to their full potential, resulting in high bounce rates and lost leads.

 

We’ve assembled these comprehensive infographic to help you create a landing page that will take your lead generation to the next level.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Take a closer look: http://bit.ly/JR7Tit

In this guide you will be taken through each important step in order to create a successful, landing page that converts visitors into customers.

 

This guide is separated into sections starting from landing page structure, color usage, copywriting, how to write great headlines, tips on how to improve an existing landing page, templates, tools to use, A/B testing tools, analysis of some of the best landing page examples and more.

 

In this guide you will find comprehensive and practical information covering all aspects about Landing Pages;

 

1. One Clear Call to Action 

2. Clear Headlines

3. Page Content

3. Use Bullet points and lists

4. Use Images

5. Use Videos

6. Social Promotion

7. Provide security

8. Call to action

9. Thank you page

10. Colors

11. Pick the right font

12. Pricing tables

13. Tips on how to create, or improve, your landing page

14. Learn art of copywriting

15. Templates to get you started

16. Online tools you can use to create landing pages

17. A/B testing

18. Measure Results

19. Blogs to read to get even more

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full guide > http://www.1stwebdesigner.com/design/landing-pages-101/