Excerpt from the article:
The call-to-action is one of the most critical parts of your message.
Learn 5 common call-to-action errors marketers make and how you can avoid them.
Error #1: A call-to-action without implied value
Error #2: A call-to-action among several others
Error #3: Evenly weighted calls-to-action
Error #4: A call-to-action “above the fold”
Error #5: A call-to-action that asks for too much
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/MvjiYk