Excerpt from the article:
The following checklist help you avoid some of the common pitfalls we see all too often with pay-per-click landing pages.
The hope being that you can take some of the recommendations into consideration before you go live with AdWords campaigns of your own.
1. Pre-Populate Cursor
2. Eye Contact
4. Point of Action Assurances
5. Match Headline with Intent
6. Drive a Single Call-to-Action
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://mz.cm/MGIji8