Excerpt from the article:
This post is going to take you through the things that I consider key to successful landing page optimisation.
Most of the work I have done with landing pages has been for PPC campaigns but the principles remain the same regardless of the source of traffic, unless you are building a page solely for SEO traffic generating ability.
Here are 5 tips on creating the perfect landing page.
1. Understanding your target audience’s needs
2. Give the visitors a credible reason reason to work with you/buy from you
3. Good landing page optimisation is about being specific
4. Ensure that your design is consistent with your copy
5. Keep testing your landing page design
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/MB2x9D