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Are you distracting your customers, and deterring them from buying what they really want on your site? This humorous video highlights how some missteps in the online shopping experience would look if they actually played out in real life! Curated by Agostino Caniato: http://bit.ly/Landing-Page-World
Excerpted from article: The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business. We are all different, but in many instances our brains are prone to react in a similar manner. Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services. In this Infographic are 10 studies that reveal such insights into the minds of your customers. 1. Setting Minimums Helps Customers Break Through Action 2. Create Better Brand Engagement by Labeling Customers 3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate 10. Keep Customers on Their Toes Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here:http://bit.ly/UbnfAU
Excerpted from article: If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic. We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately. From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all. Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World Click here to view the full-screen version: http://bit.ly/PKdPkv
Via Xtreme Advisors
Excerpted from article: There’s a big difference between websites that are mobile-friendly and websites that are specifically developed for mobiles, the ones that use special features like pinching and zooming and take notice of the fact that limited screen size poses constraints of a different kind. If your business is serious about mobile device usage, what it needs to do is to invest in making sure your website and landing pages have versions that are made exclusively with mobiles in mind. Since limited screen size on mobiles and their on-the-go usage pose special constraints, simply retouching your existing website to make it “mobile-friendly” will not suffice. Following are some of the things you need to take care of if you want to maximize your sales and conversions on mobiles: 1. Users should be able to read the page without zooming. 2. Focus on all important elements. 3. Minimize the content; make it simple and easily navigable. 4. Make navigation easy and simple. 5. Scalability issues across screen sizes. 6. Make sure your page scales. 7. Fonts and appearances do matter. 8. Make it load faster. 9. Use the geo-location of the visitor. 10. A/B test what works best on mobiles! Each tip is analyzed with more information and details. Read full original article here: http://selnd.com/P4uspm
Via Giuseppe Mauriello
Excerpt from the article: There’s an important lesson to be learned from the presidential candidates regarding the role of landing page optimization in your overall campaign strategy. In a recent study, we identified landing page optimization wins and losses in both of the candidate campaigns race to the election. Ion’s study provides a detailed view into each candidate’s overall landing page strategy and spans social media, email marketing, search engine marketing, and mobile device integration. It was a tight race on the landing page scorecard, but there’s a clear winner. Check out the infographic now and see what campaign wins ion’s landing page optimization review. Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World Click here to view the full-screen version: http://bit.ly/Tulz5x
Excerpt from the article: All great meals starts with a great recipe. The same goes for your landing pages. In essence, it’s all about planning. So what are the ingredients that make a tasty conversion experience? And how about the directions so that you can follow along step-by-step as you construct your initial landing page? I say initial, because once you’ve baked your first page, you need to do multiple taste tests before your visitors will bite… Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World View the full infographic here: http://bit.ly/QHmKiR
Excerpt from the article: Smart online marketers are realizing that to increase online revenue you need to optimize your visitor’s onsite experience and convert more of them for your goals, and not just your rankings in search engines. And yet conversion rate optimization is still not as common as internet marketing subjects like SEO, web analytics and usability. This article is meant to be the best guide you will ever need for conversion rate optimization, and to give you a great kick-start with your efforts. 1. What is conversion rate optimization?
2. What is a conversion and when does it happen?
3. How is conversion rate calculated?
4. Are there more specific ways to measure website success?
5. Why do conversion rate optimization for your website?
6. What tools do you need for conversion rate optimization?
7. What else you need for conversion rate optimization?
8. What elements have biggest impact on conversion?
9. What is a good conversion rate?
10. Conversion rate optimization do’s and don’ts + Resources for deep diving into conversion rate optimization Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/SUtEWN
Excerpt from the article: The active word in this article is “TEST”. The point of optimization is to find out what works best in your particular case and on your specific target audience. Since all products, offers, and companies are different – just like the motivations of potential customers are going to be different – there really is no “one size fits all” solution that works every time. So use the tips in this article as inspiration – but make sure to test what works best on your landing page. 1. The placement of your call-to-action 2. Your button copy 3. The amount of information on your landing page Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/Q5wgep
Excerpt from the article: Let’s get started with our step-to-step guide for creating SEO landing page (that converts! Step 1: Set your landing page goals
Step 2: Develop Search Personas
Step 3: Create content with search personas in mind
Step 4: Arranging the layout of your SEO landing page
Step 5: Keep the most important element above the fold
Step 6: Use Pictures to Boost Conversions
Step 7: Make Use of Videos
Step 8: Be persistent with your call-to-action
Step 9: Leverage Testimonials
Step 10: Use Heatmaps to easily identify the focal point areas
Step 11: Write effective headlines to drive traffic Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/RnDayH
Excerpt from the article: Today we’re focusing solely on lead generation landing pages, so if you are in the business of list building, you should be able to learn a lot from these ones. Here are the 10 Expert Tips for Your Next Lead Gen Landing Page; 1. Previews
2. Form headers
3. Form CTA
4. Encapsulation
5. Ask a question
6. Message match
7. Use video
8. One at a time!
9. The confirmation page 10. Testimonials Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned and to discover which are the 25 Examples Of Lead Generation Landing Pages, read the entire article here: http://bit.ly/NaRdnU
Excerpt from the article: Have you ever wondered if your landing page is missing something? Here's the good news. Your suspicions are correct. You are missing something. What the great copywriters stole from fishermen When a fish “takes the bait” a hook catches its mouth so that the fisherman can reel it in. Without the hook, the fish would just eat the bait and swim away. What’s a hook? A hook is a tool copywriters use to capture the attention of an ideal prospect, to interest them in reading every word on the page, ultimately leading them to take the desired action you’ve chosen. Finding a great hook requires intuition, persistence, and knowing where to look.
Below is a cheat sheet that will reveal four ways you can find a hook that works for the readers of your landing pages.
1. Get “in bed” with your prospects 2. What’s the story behind your product? 3. Be extremely specific with details 4. Leverage a story archetype Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned, read the entire article here: http://bit.ly/QM0Bhq
Excerpt from the article: With mobile web use dramatically on the rise, marketers can no longer ignore the impact. There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online. It's time to adapt your strategy. Instead of just designing a traditional landing page, plan to uniquely consider landing page content and layout for various devices and screens of all sizes – desktops, tablets, smartphones and beyond. Here are 10 Ways to Make Your Landing Page Mobile-Friendly: 1. Be Accessible 2. Be Fast 3. Be Orderly 4. Be Brief 5. Be Legible 6. Be Call-Friendly 7. Be Thumb-Friendly 8. Be Local 9. Be Form-Simple 10. Be Action-Compelling Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned, read the entire article here: http://bit.ly/O0HNtg
Excerpt from the article: The call-to-action is one of the most critical parts of your message. Learn 5 common call-to-action errors marketers make and how you can avoid them. Error #1: A call-to-action without implied value Error #2: A call-to-action among several others Error #3: Evenly weighted calls-to-action Error #4: A call-to-action “above the fold” Error #5: A call-to-action that asks for too much Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned, read the entire article here: http://bit.ly/MvjiYk
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Excerpted from article: Great insight to the barriers marketers experience every day for creating an optimization program that delivers. Whether it’s technology, infrastructure, or analysis - marketers continue to have challenges. The 7 Barriers to Landing Page Optimization. Curated by Agostino Caniato: http://bit.ly/Landing-Page-World Click here to view the full-screen version: http://bit.ly/11cTpCZ
Excerpted from article: Looking to boost your knowledge about conversion rate optimization? Here on The Daily Egg, we publish quite a bit on conversion optimization. And here are 17 blogs (in no particular order) that also regularly cover conversion optimization topics written by conversion rate optimization experts. 1. WiderFunnel
2. Unbounce
3. HubSpot
4. Conversion Scientist
5. ConversionXL
6. Invesp
7. Get Elastic
......... Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World Click here to view the full list of the best conversion optimization blogs on the Internet: http://bit.ly/StGENQ
Excerpted from article: Every marketer's purpose is to maximize their return on investment. The 5 concepts below will make your pages better, more focused, more persuasive and more successful. Concept 1: The Economics of Conversion
Concept 2: The Call To Action
Concept 3: Sorry, Your Homepage Sucks at Converting!
Concept 4: Introducing Landing Pages
Concept 5: Optimization & Testing Every Page can Convert Better! Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/QQ0AeN
Excerpt from the article: How does Apple’s sales copy captivate your attention? How does Apple fascinate, engage, and persuade you to buy a new iPhone? By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. And master the techniques for turning doubters into buyers. And gain more sales. Sounds good? Let’s have a look at 11 seductive copywriting techniques. 1. Command attention with one big idea 2. Promote readability with short and broken sentences 3. Become memorable with sound bites 4. Enhance your credibility with technical details 5. Fascinate your audience with stories 6. Persuade with problems 7. Use analogies to describe product quality 8. Overcome objections one by one 9. Encourage trading up with product comparisons 10. Captivate your audience with power words 11. Create a persuasive call to action Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/Rx0kAN
Excerpt from the article: These tricks aren’t magic bullets—they aren’t the deciding factors in my high opt-in rates. But if you’ve got a good offer and well-qualified traffic, they certainly will improve your existing opt-in rates by at least a few percent. So here they are: 1. Make the offer match the medium 2. Offer less than you think you should 3. Reduce form fields 4. Turn your call-to-action into a give-the-payoff 5. Use a splash page Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/VXsXL2
Excerpt from the article: What most folks don’t realize is that the Thank You page, which is so often overlooked, has huge potential for getting visitors to help you: - Gather Market Research and Customer Feedback
- Increase Your Sales
- Build Brand Awareness You just convinced these people to sign up, so now they’re hot prospects and open to what you have to say. Here, I will give you some easy tips you can implement today to increase the ROI of your Thank You page. So let’s get started: Tactic #1: Ask Readers to do a Survey Tactic #2: Ask Readers to “Tell Us More about Yourself Tactic #3: Ask for Feedback Tactic #4: Add Links to your Best Content Tactic #5: Display Testimonials Tactic #6: Show a Video Tactic #7: Display a Promotion Tactic #8: Ask them to follow you on Social Media Tactic #9: Ask them to Share your Site Tactic #10: Participate in your Community Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/QUwZBD
Excerpt from the article: You know Apple and Amazon don’t slouch when they design these pages. When you don’t have the time or money to research the best layouts/copy/presentation… draw your inspiration from them. We’ll start before you get to the iPhone’s landing page. Apple knows that they need to: 1. Warm people up to the idea of a new phone.
2. Seed traffic from another popular source. They do these things with their launch announcement video and making the ENTIRE Apple home page a simple iPhone 5 call to action. Here is what you can learn: 1. Information layering 2. HUGE call to actions
3. Happy faces sell
4. Align your text, data, and visuals
5. Repetition is key
6. Educate Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/TS0gzJ
Excerpt from the article: Here’s a case study where tweaking 4 basic elements on a B2C landing page increased conversions by 99.4%. To make up for the lack of relevance and value proposition, we did 4 things: 1. Tweaked the copy 2. Added a more relevant image 3. Removed the tabs at the top of the page. 4. Added trust symbols in the form of award badges. Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World Read the full case history here: http://bit.ly/O8B9Tr
Excerpt from the article: If you’ve ever wondered how to build a landing page that converts, or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time. We'll take you on a trip across the U.S., stopping in at some famous American landmarks to learn how to create landing pages that convert more visitors into leads and customers, admittedly pushing the limits of metaphor further than it probably should be ;-) Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World Click here for full size version: http://bit.ly/MpxIM2
Excerpt from the article: You’re about to learn how to make each element of your landing page more enticing. And make your conversion rates go up. And celebrate your business growing. 1. How to command attention with your headlines (7 tips) 2. How to write compelling copy (9 tips) 3. How to become trustworthy (9 simple tactics) 4. How to create a persuasive call to action (10 tips) 5. How to seduce with good design (10 steps ) + 5 more ways to turbo-charge your landing pages Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned, read the entire article here: http://bit.ly/OeiQyq
Excerpt from the article: A company’s landing page (i.e., homepage) is a critical marketing asset for a company. In many cases, it’s one of the first impressions that customers have of your products and service Thanks to the Way Back Machine, I was able to capture screenshots of Basecamp’s landing page iterations over time. (from 2004 to 2012) I’m focusing on just the major landing page changes, paying special attention to above the fold revisions. Curated by Agostino Caniato: http://bit.ly/Landing-Page-World How was the Basecamp team able to significantly improve its landing page over time, from 2004 to 2012? Find out in this excellent analysis by Michael Fern http://bit.ly/LEzHMb
Excerpt from the article: Landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes, attention to landing page optimization can also easily fly out the window. So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great. Got 15 extra minutes on your hands? Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results. 1. Punch Up Your Headline
2. Shorten Your Copy
3. Make the Value Clearer
4. Break Up Text
5. Move That Form Up 'Above the Fold'
6. Shorten (or Lengthen) Your Form
7. Improve Your Form's Submit Button Text
8. Add a Link to Your Privacy Policy
9. Add Social Sharing Buttons
10. Add a Visual (or a More Compelling One) 11. Remove Distractions 12. Conduct an A/B Test 13. Promote It! Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/LJChty
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![10 Ways to Convert More Customers with Psychology [Infographic] | Landing Page World | Scoop.it](http://img.scoop.it/sLW0ERHrYEihPGFjksNaEzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
