Excerpt from the article:
Deep landing page optimization begins with a keen understanding of the anatomy of a landing page– its elements and sub-elements, rounds upon rounds of meaningful testing, followed thoughtful implementation based on test results.
A simple yet powerful framework for understanding the key elements of a landing page, to a three-step formula (the Conversion Trinity) for optimizing landing page elements for optimal success, even a lesson on why customers should be treated like beagle!
No matter how much traffic you get to your website, the average conversion rates still stands at a dismal 2%.
In other words, most websites don’t have a traffic problem– but nearly every site has a conversion problem.
Companies typically spend $92 to bring customers to their sites… but only $1 worth converts.
Keep in mind- you can optimize all you want, but at the end of the day if what you’re focusing on is the color of the GET IT NOW button, you’re just putting lipstick on a PIG!
Curated by Agostino Caniato:
- 4 Types of People Who Search, Defined by How They Search
- The Conversion Trinity
- The Anatomy of a Landing Page
Read the full article here: http://bit.ly/GEIW7N