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Six Tips For Landing Page User Optimization That Will Drive Conversions

Six Tips For Landing Page User Optimization That Will Drive Conversions | Landing Page World | Scoop.it

 

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These tips for user-friendly landing page optimization can boost SEO, but - even more importantly - they can help encourage website conversions.

 

So how do you optimize your landing pages?

 

The whole reason you want landing page visibility is because you want people to find these pages and do business with you.

 

A page with perfect technical SEO means nothing for your bottom line if site visitors don’t get a good impression of your brand from the page.

  

First, we’ll take a look at why considering the user and investing in content marketing is essential to optimizing your page for maximum visibility – whether through paid or organic search.

 

Then we’ll jump into six tips for landing page optimization that will appeal to your target audiences.

 

Curated by Agostino Caniato:
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Find out more! Continue reading the full article here: http://bit.ly/GC2LeI ;

 

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Google Analytics In Real Life! Landing Page Optimization

Are you distracting your customers, and deterring them from buying what they really want on your site?

This humorous video highlights how some missteps in the online shopping experience would look if they actually played out in real life!

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10 Ways to Convert More Customers with Psychology [Infographic]

10 Ways to Convert More Customers with Psychology [Infographic] | Landing Page World | Scoop.it

 

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The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

 

We are all different, but in many instances our brains are prone to react in a similar manner.

 

Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.

 

In this Infographic are 10 studies that reveal such insights into the minds of your customers.

 

1. Setting Minimums Helps Customers Break Through Action

2. Create Better Brand Engagement by Labeling Customers

3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate 

10. Keep Customers on Their Toes

 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here:http://bit.ly/UbnfAU

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25 Landing Page Best Practices

25 Landing Page Best Practices | Landing Page World | Scoop.it

 

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If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all.

 

Curated by Agostino Caniato:
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Click here to view the full-screen version: http://bit.ly/PKdPkv

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10 Tips To Optimize Conversions On Your Mobile Landing Pages

10 Tips To Optimize Conversions On Your Mobile Landing Pages | Landing Page World | Scoop.it

 

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There’s a big difference between websites that are mobile-friendly and websites that are specifically developed for mobiles, the ones that use special features like pinching and zooming and take notice of the fact that limited screen size poses constraints of a different kind.

 

If your business is serious about mobile device usage, what it needs to do is to invest in making sure your website and landing pages have versions that are made exclusively with mobiles in mind.

 

Since limited screen size on mobiles and their on-the-go usage pose special constraints, simply retouching your existing website to make it “mobile-friendly” will not suffice.

 

Following are some of the things you need to take care of if you want to maximize your sales and conversions on mobiles:

 

1. Users should be able to read the page without zooming.

2. Focus on all important elements.

3. Minimize the content; make it simple and easily navigable.

4. Make navigation easy and simple.

5. Scalability issues across screen sizes.

6. Make sure your page scales.

7. Fonts and appearances do matter.

8. Make it load faster.

9. Use the geo-location of the visitor.

10. A/B test what works best on mobiles!

 

Each tip is analyzed with more information and details. Read full original article here: http://selnd.com/P4uspm

 

 


Via Giuseppe Mauriello
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What We Can Learn About Landing Page Optimization from the Presidential Candidates

What We Can Learn About Landing Page Optimization from the Presidential Candidates | Landing Page World | Scoop.it

 

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There’s an important lesson to be learned from the presidential candidates regarding the role of landing page optimization in your overall campaign strategy.

 

In a recent study, we identified landing page optimization wins and losses in both of the candidate campaigns race to the election.

 

Ion’s study provides a detailed view into each candidate’s overall landing page strategy and spans social media, email marketing, search engine marketing, and mobile device integration.

 

It was a tight race on the landing page scorecard, but there’s a clear winner. Check out the infographic now and see what campaign wins ion’s landing page optimization review.

 

Curated by Agostino Caniato:
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The Perfect Landing Page Recipe

The Perfect Landing Page Recipe | Landing Page World | Scoop.it

 

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All great meals starts with a great recipe. The same goes for your landing pages.

 

In essence, it’s all about planning.

 

So what are the ingredients that make a tasty conversion experience?

 

And how about the directions so that you can follow along step-by-step as you construct your initial landing page?

 

I say initial, because once you’ve baked your first page, you need to do multiple taste tests before your visitors will bite…

 

Curated by Agostino Caniato:
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View the full infographic here: http://bit.ly/QHmKiR

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The Ultimate Guide to Conversion Rate Optimization

The Ultimate Guide to Conversion Rate Optimization | Landing Page World | Scoop.it

 

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Smart online marketers are realizing that to increase online revenue you need to optimize your visitor’s onsite experience and convert more of them for your goals, and not just your rankings in search engines.

 

And yet conversion rate optimization is still not as common as internet marketing subjects like SEO, web analytics and usability.

 

This article is meant to be the best guide you will ever need for conversion rate optimization, and to give you a great kick-start with your efforts.

 

1. What is conversion rate optimization?
2. What is a conversion and when does it happen?
3. How is conversion rate calculated?
4. Are there more specific ways to measure website success?
5. Why do conversion rate optimization for your website?
6. What tools do you need for conversion rate optimization?
7. What else you need for conversion rate optimization?
8. What  elements have biggest impact on conversion?
9. What is a good conversion rate?
10. Conversion rate optimization do’s and don’ts

 

+ Resources for deep diving into conversion rate optimization

 

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To deepen the points just mentioned read the full article here: http://bit.ly/SUtEWN

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3 Obvious Elements to Test on Your Landing Pages – Right Now!

3 Obvious Elements to Test on Your Landing Pages – Right Now! | Landing Page World | Scoop.it

 

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The active word in this article is “TEST”.

 

The point of optimization is to find out what works best in your particular case and on your specific target audience.

 

Since all products, offers, and companies are different – just like the motivations of potential customers are going to be different – there really is no “one size fits all” solution that works every time.

 

So use the tips in this article as inspiration – but make sure to test what works best on your landing page.

 

1. The placement of your call-to-action

2. Your button copy

3. The amount of information on your landing page

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/Q5wgep

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Step-by-Step Guide To Create SEO Landing Page That Converts

Step-by-Step Guide To Create SEO Landing Page That Converts | Landing Page World | Scoop.it

 

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Let’s get started with our step-to-step guide for creating SEO landing page (that converts!

 

Step 1: Set your landing page goals
Step 2: Develop Search Personas
Step 3: Create content with search personas in mind
Step 4: Arranging the layout of your SEO landing page
Step 5: Keep the most important element above the fold
Step 6: Use Pictures to Boost Conversions
Step 7: Make Use of Videos
Step 8: Be persistent with your call-to-action
Step 9: Leverage Testimonials
Step 10: Use Heatmaps to easily identify the focal point areas
Step 11: Write effective headlines to drive traffic

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/RnDayH

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Katia Frolova's comment, August 28, 2012 8:02 AM
Liked the pic :)
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25 Examples Of Lead Generation Landing Pages + 10 Tips for Your Next Page Design

25 Examples Of Lead Generation Landing Pages + 10 Tips for Your Next Page Design | Landing Page World | Scoop.it

 

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Today we’re focusing solely on lead generation landing pages, so if you are in the business of list building, you should be able to learn a lot from these ones.

 

Here are the 10 Expert Tips for Your Next Lead Gen Landing Page;

 

1. Previews
2. Form headers
3. Form CTA
4. Encapsulation
5. Ask a question
6. Message match
7. Use video
8. One at a time!
9. The confirmation page

10. Testimonials

 

Curated by Agostino Caniato:
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To deepen the points just mentioned and to discover which are the 25 Examples Of Lead Generation Landing Pages, read the entire article here: http://bit.ly/NaRdnU

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The Beginner’s Guide to Creating Landing Page Content that Sticks

The Beginner’s Guide to Creating Landing Page Content that Sticks | Landing Page World | Scoop.it

 

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Have you ever wondered if your landing page is missing something? Here's the good news.

 

Your suspicions are correct. You are missing something.

 

What the great copywriters stole from fishermen

 

When a fish “takes the bait” a hook catches its mouth so that the fisherman can reel it in. Without the hook, the fish would just eat the bait and swim away.

 

What’s a hook?

A hook is a tool copywriters use to capture the attention of an ideal prospect, to interest them in reading every word on the page, ultimately leading them to take the desired action you’ve chosen.

 

Finding a great hook requires intuition, persistence, and knowing where to look.


Below is a cheat sheet that will reveal four ways you can find a hook that works for the readers of your landing pages.

 

1. Get “in bed” with your prospects

2. What’s the story behind your product?

3. Be extremely specific with details

4. Leverage a story archetype

 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/QM0Bhq             

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10 Ways to Make Your Landing Page Mobile-Friendly

10 Ways to Make Your Landing Page Mobile-Friendly | Landing Page World | Scoop.it

 

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With mobile web use dramatically on the rise, marketers can no longer ignore the impact.

 

There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online.

 

It's time to adapt your strategy.

 

Instead of just designing a traditional landing page, plan to uniquely consider landing page content and layout for various devices and screens of all sizes – desktops, tablets, smartphones and beyond.

 

Here are 10 Ways to Make Your Landing Page Mobile-Friendly:

 

1. Be Accessible

2. Be Fast

3. Be Orderly

4. Be Brief

5. Be Legible

6. Be Call-Friendly

7. Be Thumb-Friendly

8. Be Local

9. Be Form-Simple

10. Be Action-Compelling

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/O0HNtg

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5 Common Call To Action Errors

5 Common Call To Action Errors | Landing Page World | Scoop.it

 

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The call-to-action is one of the most critical parts of your message.

 

Learn 5 common call-to-action errors marketers make and how you can avoid them.

 

Error #1: A call-to-action without implied value

Error #2: A call-to-action among several others

Error #3: Evenly weighted calls-to-action

Error #4: A call-to-action “above the fold”

Error #5: A call-to-action that asks for too much

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/MvjiYk

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7 Barriers to Landing Page Optimization

7 Barriers to Landing Page Optimization | Landing Page World | Scoop.it

 

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Great insight to the barriers marketers experience every day for creating an optimization program that delivers.

 

Whether it’s technology, infrastructure, or analysis - marketers continue to have challenges.

 

The 7 Barriers to Landing Page Optimization.

 

Curated by Agostino Caniato:

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Click here to view the full-screen version: http://bit.ly/11cTpCZ

 

 

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17 Of The Best Conversion Optimization Blogs On The Internet

17 Of The Best Conversion Optimization Blogs On The Internet | Landing Page World | Scoop.it

 

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Looking to boost your knowledge about conversion rate optimization?

 

Here on The Daily Egg, we publish quite a bit on conversion optimization.

 

And here are 17 blogs (in no particular order) that also regularly cover conversion optimization topics written by conversion rate optimization experts.

 

1. WiderFunnel
2. Unbounce
3. HubSpot
4. Conversion Scientist
5. ConversionXL
6.  Invesp
7. Get Elastic
.........

 

Curated by Agostino Caniato:
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Click here to view the full list of the best conversion optimization blogs on the Internet: http://bit.ly/StGENQ

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A Crash Course in Conversion

A Crash Course in Conversion | Landing Page World | Scoop.it

 

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Every marketer's purpose is to maximize their return on investment.

 

The 5 concepts below will make your pages better, more focused, more persuasive and more successful.

 

Concept 1: The Economics of Conversion
Concept 2: The Call To Action
Concept 3: Sorry, Your Homepage Sucks at Converting!
Concept 4: Introducing Landing Pages
Concept 5: Optimization & Testing

 

Every Page can Convert Better!

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/QQ0AeN

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How To Write Seductive Sales Copy Like Apple

How To Write Seductive Sales Copy Like Apple | Landing Page World | Scoop.it

 

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How does Apple’s sales copy captivate your attention?

 

How does Apple fascinate, engage, and persuade you to buy a new iPhone?

 

By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. And master the techniques for turning doubters into buyers. And gain more sales. Sounds good?

 

Let’s have a look at 11 seductive copywriting techniques.

 

1. Command attention with one big idea

2. Promote readability with short and broken sentences

3. Become memorable with sound bites

4. Enhance your credibility with technical details

5. Fascinate your audience with stories

6. Persuade with problems

7. Use analogies to describe product quality

8. Overcome objections one by one

9. Encourage trading up with product comparisons

10. Captivate your audience with power words

11. Create a persuasive call to action

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/Rx0kAN

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These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates

These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates | Landing Page World | Scoop.it

 

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These tricks aren’t magic bullets—they aren’t the deciding factors in my high opt-in rates.

 

But if you’ve got a good offer and well-qualified traffic, they certainly will improve your existing opt-in rates by at least a few percent.

 

So here they are:

 

1. Make the offer match the medium

2. Offer less than you think you should

3. Reduce form fields

4. Turn your call-to-action into a give-the-payoff

5. Use a splash page

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/VXsXL2

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10 Ways To Increase The ROI Of Your Thank You Page

10 Ways To Increase The ROI Of Your Thank You Page | Landing Page World | Scoop.it

 

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What most folks don’t realize is that the Thank You page, which is so often overlooked, has huge potential for getting visitors to help you:

 

 - Gather Market Research and Customer Feedback
 - Increase Your Sales
 - Build Brand Awareness

 

You just convinced these people to sign up, so now they’re hot prospects and open to what you have to say.

 

Here, I will give you some easy tips you can implement today to increase the ROI of your Thank You page.

 

So let’s get started:

 

Tactic #1: Ask Readers to do a Survey

Tactic #2: Ask Readers to “Tell Us More about Yourself

Tactic #3: Ask for Feedback

Tactic #4: Add Links to your Best Content

Tactic #5: Display Testimonials

Tactic #6: Show a Video

Tactic #7: Display a Promotion

Tactic #8: Ask them to follow you on Social Media

Tactic #9: Ask them to Share your Site

Tactic #10: Participate in your Community

 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/QUwZBD

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iPhone 5 – Learn Marketing From Todays Most Popular Landing Page

iPhone 5 – Learn Marketing From Todays Most Popular Landing Page | Landing Page World | Scoop.it

 

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You know Apple and Amazon don’t slouch when they design these pages.

 

When you don’t have the time or money to research the best layouts/copy/presentation… draw your inspiration from them.

 

We’ll start before you get to the iPhone’s landing page. Apple knows that they need to:

 

1. Warm people up to the idea of a new phone.
2. Seed traffic from another popular source.

 

They do these things with their launch announcement video and making the ENTIRE Apple home page a simple iPhone 5 call to action.

 

Here is what you can learn:

 

1. Information layering

2. HUGE call to actions
3. Happy faces sell
4. Align your text, data, and visuals 
5. Repetition is key
6. Educate

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/TS0gzJ

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Case Study: 99.4% Lift In conversions By Tweaking 4 Basic Elements On A Landing Page

Case Study: 99.4% Lift In conversions By Tweaking 4 Basic Elements On A Landing Page | Landing Page World | Scoop.it

 

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Here’s a case study where tweaking 4 basic elements on a B2C landing page increased conversions by 99.4%.

 

To make up for the lack of relevance and value proposition, we did 4 things:

 

1. Tweaked the copy 

2. Added a more relevant image

3. Removed the tabs at the top of the page.

4. Added trust symbols in the form of award badges.

 

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Read the full case history here: http://bit.ly/O8B9Tr

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10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]

10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC] | Landing Page World | Scoop.it

 

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If you’ve ever wondered how to build a landing page that converts, or even why you should be using them, you’re in the right place.

 

Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time.

 

We'll take you on a trip across the U.S., stopping in at some famous American landmarks to learn how to create landing pages that convert more visitors into leads and customers, admittedly pushing the limits of metaphor further than it probably should be ;-)

 

Curated by Agostino Caniato:
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Click here for full size version: http://bit.ly/MpxIM2

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50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages

50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages | Landing Page World | Scoop.it

 

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You’re about to learn how to make each element of your landing page more enticing.

 

And make your conversion rates go up. 

 

And celebrate your business growing.

 

1. How to command attention with your headlines (7 tips)

2. How to write compelling copy (9 tips)

3. How to become trustworthy (9 simple tactics)

4. How to create a persuasive call to action (10 tips)

5. How to seduce with good design (10 steps )

 

+ 5 more ways to turbo-charge your landing pages

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/OeiQyq

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The Evolution of a Landing Page: 37signals Basecamp

The Evolution of a Landing Page: 37signals Basecamp | Landing Page World | Scoop.it

 

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A company’s landing page (i.e., homepage) is a critical marketing asset for a company.

 

In many cases, it’s one of the first impressions that customers have of your products and service

 

Thanks to the Way Back Machine, I was able to capture screenshots of Basecamp’s landing page iterations over time. (from 2004 to 2012)

 

I’m focusing on just the major landing page changes, paying special attention to above the fold revisions. 

 

Curated by Agostino Caniato:

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How was the Basecamp team able to significantly improve its landing page over time, from 2004 to 2012? Find out in this excellent analysis by Michael Fern http://bit.ly/LEzHMb

 

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13 Little Landing Page Tweaks That Can Make a BIG Difference

13 Little Landing Page Tweaks That Can Make a BIG Difference | Landing Page World | Scoop.it

 

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Landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes, attention to landing page optimization can also easily fly out the window.

 

So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great.

 

Got 15 extra minutes on your hands?

 

Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.

 

1. Punch Up Your Headline
2. Shorten Your Copy
3. Make the Value Clearer
4. Break Up Text
5. Move That Form Up 'Above the Fold'
6. Shorten (or Lengthen) Your Form
7. Improve Your Form's Submit Button Text
8. Add a Link to Your Privacy Policy
9. Add Social Sharing Buttons
10. Add a Visual (or a More Compelling One)

11. Remove Distractions

12. Conduct an A/B Test

13. Promote It!

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/LJChty

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