Excerpt from the article:
Conversion Rate Optimization (CRO), has been born out of the intense need to transform traffic into transactions.
So without further ado, we throw our top 13 best tips to increase the conversion of your landing pages and improve your business.
1. Test, Test, Test
Start testing before you even start spending.
2. Epic headlines
Be specific, be brief, and be compelling.
3. Write Killer Copy
Clarity is king in conversion-driving copy.
4. Eliminate Options
Less friction means more conversions.
5. Ask for the absolute bare minimum
Fight for Fewer Fields! It’s our new call to action.
6. Keep it above the fold
The fact is, people don’t scroll on a landing page unless they’re really, really intrigued.
7. Use Real, Happy People
Trust is huge in conversion, and people trust people.
8. Try a Video
Try a video that shows off the benefits of the product in action.
9. Use Social Proof
Logos, Likes, Pins – whatever it is, show the visitor that other people love your stuff.
10. Design for Context
Different inbound traffic sources have different needs and expectations.
Curated by Agostino Caniato:
Continue reading point 11, 12 and 13 in the full article here: http://bit.ly/AtEnHZ