Read 5 case studies that show how businesses boosted their conversion rates by up to 216% through A/B testing.
Page A – WriteWork’s original landing page showed no clear benefits for shoopers who responded to the Call to Action (CTA), reducing conversions
Page B – The new page made highlights benefits to customers and helped to reduce the bounce rate
2. RJ Metrics
Page A – RJ Metrics original landing page was busy with a video explaining the product. The CTA is small and does not provide any information as to what the free trial entails.
Page B – The revamped page removed the busy video, significantly increased the size of the CTA and specifically defines the benefits to the customer who opts for the demo.
Page A – The Obama team tested several combinations of visuals and CTAs to identify the most effective pair.
Page B – The winning combination engaged emotion with the image of the Obama family in conjunction with the Learn More button.
4. Kwik Fit
Page A – The original affiliate landing page was text heavy with many of the unique benefits falling below the fold.
Page B – The winning design optimized the sites content and helped Kwik Fit meet its goal to increase conversions.
5. Buy Real Twitter Followers
Page A – The original Buy Real Twitter Followers homepage is text heavy which many visitors would simply skim through.
Page B – A simple addition of a video maximizes the content by drawing attention to the product information.
Curated by Agostino Caniato:
Read the full article here > http://unbounce.com/a-b-testing/5-businesses-that-used-ab-tests-to-lift-conversion-rates-by-up-to-216/