A landing page must build trust from the very beginning and never let up.
Here are ten very simple ways to keep him from doing that.
1. Match Ad Copy With Landing Page Headlines
2. Write Seductive Headlines
3. Create Compelling Landing Page Copy
4. Display Impressive Numbers
5. Supply Endorsements
6. Highlight 3rd Party Certification
7. Display Press Mentions
8. Don’t Skimp On Design
9. Tone Down Those Terms and Conditions
Curated by Agostino Caniato:
Read the full article here > http://blog.crazyegg.com/2012/01/09/generate-trust-with-landing-page-copy/