This interview is all about landing page best practices.
The interview is by Oli Gardner (@unbounce on Twitter), who is a Co-founder of Unbounce.com – the DIY Landing Page Platform.
He created the Unbounce conversion blog to discuss a variety of marketing subjects such as landing pages, conversion centered design, social media conversion and ethical lead capture for business.
How important are landing pages for paid marketing? Why can’t a company simply redirect traffic to its homepage? What is the actual purpose of landing pages?
Usually landing pages look separate from main website (due to different design, userflow). Do you recommend this distinction between landing pages and main website?
What are the most important characteristics of highly converting landing pages?
If you are asked to fix only one thing in a badly performing landing page, what would it be?
Long vs. short controversy! How do you prevent making a landing page too sparse that users don’t get motivated or too long so users get distracted?
What are your favorite landing pages on the web? (What about worst landing pages on the web?)
Whatever is offered on a landing page (demo, trial, whitepaper, etc.), do you recommend putting it behind a small lead-gen form or should you give a direct link?
Curated by Agostino Caniato:
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