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Traffic Is Worthless If You Don't Convert Those Visitors to Subscribers an Late To Customers
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A Crash Course in Conversion

A Crash Course in Conversion | Landing Page World | Scoop.it

 

Excerpted from article:

 

Every marketer's purpose is to maximize their return on investment.

 

The 5 concepts below will make your pages better, more focused, more persuasive and more successful.

 

Concept 1: The Economics of Conversion
Concept 2: The Call To Action
Concept 3: Sorry, Your Homepage Sucks at Converting!
Concept 4: Introducing Landing Pages
Concept 5: Optimization & Testing

 

Every Page can Convert Better!

 

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10 Ways To Increase The ROI Of Your Thank You Page

10 Ways To Increase The ROI Of Your Thank You Page | Landing Page World | Scoop.it

 

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What most folks don’t realize is that the Thank You page, which is so often overlooked, has huge potential for getting visitors to help you:

 

 - Gather Market Research and Customer Feedback
 - Increase Your Sales
 - Build Brand Awareness

 

You just convinced these people to sign up, so now they’re hot prospects and open to what you have to say.

 

Here, I will give you some easy tips you can implement today to increase the ROI of your Thank You page.

 

So let’s get started:

 

Tactic #1: Ask Readers to do a Survey

Tactic #2: Ask Readers to “Tell Us More about Yourself

Tactic #3: Ask for Feedback

Tactic #4: Add Links to your Best Content

Tactic #5: Display Testimonials

Tactic #6: Show a Video

Tactic #7: Display a Promotion

Tactic #8: Ask them to follow you on Social Media

Tactic #9: Ask them to Share your Site

Tactic #10: Participate in your Community

 

 

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50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages

50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages | Landing Page World | Scoop.it

 

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You’re about to learn how to make each element of your landing page more enticing.

 

And make your conversion rates go up. 

 

And celebrate your business growing.

 

1. How to command attention with your headlines (7 tips)

2. How to write compelling copy (9 tips)

3. How to become trustworthy (9 simple tactics)

4. How to create a persuasive call to action (10 tips)

5. How to seduce with good design (10 steps )

 

+ 5 more ways to turbo-charge your landing pages

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/OeiQyq

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13 Little Landing Page Tweaks That Can Make a BIG Difference

13 Little Landing Page Tweaks That Can Make a BIG Difference | Landing Page World | Scoop.it

 

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Landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes, attention to landing page optimization can also easily fly out the window.

 

So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great.

 

Got 15 extra minutes on your hands?

 

Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.

 

1. Punch Up Your Headline
2. Shorten Your Copy
3. Make the Value Clearer
4. Break Up Text
5. Move That Form Up 'Above the Fold'
6. Shorten (or Lengthen) Your Form
7. Improve Your Form's Submit Button Text
8. Add a Link to Your Privacy Policy
9. Add Social Sharing Buttons
10. Add a Visual (or a More Compelling One)

11. Remove Distractions

12. Conduct an A/B Test

13. Promote It!

 

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6 Essential PPC Landing Page Optimizations

6 Essential PPC Landing Page Optimizations | Landing Page World | Scoop.it

 

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The following checklist help you avoid some of the common pitfalls we see all too often with pay-per-click landing pages.

 

The hope being that you can take some of the recommendations into consideration before you go live with AdWords campaigns of your own.

 

1. Pre-Populate Cursor
2. Eye Contact
3. Testimonials
4. Point of Action Assurances
5. Match Headline with Intent

6. Drive a Single Call-to-Action

 

 

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The 3 Principles of an Epic B2B Lead Gen Landing Page

The 3 Principles of an Epic B2B Lead Gen Landing Page | Landing Page World | Scoop.it

 

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Lead generation is all about matching what you're offering with what you're asking for.

 

These 3 tips will help you create higher converting Landing Pages.

 

1. Finding the right balance – the size of the prize

2. Landing page design is critical

3. Post-Conversion Techniques for Social Sharing

 

 

Curated by Agostino Caniato:
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Convert Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks

Convert Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks | Landing Page World | Scoop.it

 

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Getting that guest blogging gig is one thing…actually getting subscribers and customers from it is quite another.

 

For example, if you land an article on a huge site like Lifehacker or Tim Ferriss’ blog, you are likely to create some serious traffic to your site.

 

The question is…is your site prepared to convert one percent of those visitors? Five percent? Ten percent?

 

Let’s get started!

 

1. Create an ultra-convincing byline

2. Create a landing page specific to that audience

3. Write a truly killer headline with the 4 U’s

4. Write killer copy using the PAS formula

5. Put call to action above the fold

6. Put a short video on the landing page

7. Request only the absolute bare minimum

8. Add social proof

9. Use killer design

10. Test

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/KJh03R

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Why Landing Pages Are an Indispensable Part of Marketing

Why Landing Pages Are an Indispensable Part of Marketing | Landing Page World | Scoop.it

 

Excerpted from the original article: 

 

"Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?

The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.

 

First, let's start with a simple definition:

A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

 

Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.

 

Landing pages can make your marketing and lead generation efforts more effective.

Here are 6 more compelling reasons:

 

1) Easily Generate Leads!

If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.

 

2) Give Your Offers a Place to Live:

The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.

 

3) Collect Demographic Information About Your Prospects:

Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.

 

4) Understand Which Prospects Are More Engaged:
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.

 

5) Provide Fuel for Other Marketing Channels:

Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

 

6) Offer Insights Into the Effectiveness of Your Marketing Offers:
Every time you create a landing page, you're creating another data asset for your marketing program.

 

Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer.

 

Read full article here: http://j.mp/IhHRHz

 


Via Giuseppe Mauriello, Robin Good
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Slavica Bogdanov's comment, April 29, 2012 4:47 PM
Thank you. Always great content!
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5 Highly Effective Landing Page Tips

5 Highly Effective Landing Page Tips | Landing Page World | Scoop.it

 

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It’s safe to say that marketers are still way behind in their landing page improvement efforts.

 

Often, they just need a push to get started down the right path.

 

Here, I’ll focus on several effective landing pages elements and provide examples.

 

1. Credibility Indicators

On landing pages, try including credibility indicators such as testimonials, reviews, awards, social media information.

 

2. Add Elements To Your Existing Buttons

To improve conversions, add some extra pop to your existing buttons.

 

3. Remove Page Elements

We usually try to add elements to pages. Instead, try removing elements that can decrease the chance of a conversion.

 

4. Calls To Action

Is it possible to breakdown your sales process by collecting a little information at the original point of contact and ask for additional information in subsequent interactions?

 

5. Try Different Wording

Try different wording to try to improve conversion rates.

 

Curated by Agostino Caniato:
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The 10 Commandments of Landing Pages That Work

The 10 Commandments of Landing Pages That Work | Landing Page World | Scoop.it

 

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These are 10 Commandments of Landing Pages That Work. Bind them to your mind, let them flow through your pen…

 

1. Thy landing page shalt have but one goal

2. Thou shalt not litter thy landing page with false imagery

3. Thou shalt not take the name of an authority in vain

4. Honor thy whitespace

5. Honor thy host, bandwidth, and client

6. Thou shalt not kill

7. Thou shalt not adulterate thy premise

8. Thou shalt not steal

9. Thou shalt not bear false witness

10. Thou shalt not covet

 

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How To Create An Effective Landing Page That Work

How To Create An Effective Landing Page That Work | Landing Page World | Scoop.it

 

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Having knowledge on how to create an effective landing page can increase the number of site visitors that take the desired action?

 

Lets discuss factors and considerations that can lead to a better landing page design.

 

Three popular reasons for creating a landing page are:

 

1. Get people to sign up (whether it’s for an account, a newsletter, etc.)
2. Sell a specific product in a specific situation (like a sale or a promotion)
3. Get people to download and install software

 

The important components and factors of a good landing page design are:

 

1. Call to Action

2. Headline

3. Simplicity

4. Eye Flow

5. Relevance

6. Reduce the Risk for Taking Action

7. Scarcity

8. Trust Elements

 

Curated by Agostino Caniato:
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10 Form Optimization Tips For Landing Pages

10 Form Optimization Tips For Landing Pages | Landing Page World | Scoop.it

Some tried and true form optimization tips:

 

1. Include A Privacy Line

2. Go For Fewer Form Elements

3. Take Up Less Space With Form Fields

4. Use Optional Form Fields

5. Try A Two-Page Lead Form

6. Include A Lead Form Above The Fold

7. Use Compelling Words On Submit Buttons

8. Design Buttons That Convert

9. Sentence casing is better than phrase casing

10. Don’t ever use CAPTCHA on forms

 

Curated by Agostino Caniato:
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Read the full article >

http://searchengineland.com/10-form-optimization-tips-for-landing-pages-108307

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These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates

These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates | Landing Page World | Scoop.it

 

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These tricks aren’t magic bullets—they aren’t the deciding factors in my high opt-in rates.

 

But if you’ve got a good offer and well-qualified traffic, they certainly will improve your existing opt-in rates by at least a few percent.

 

So here they are:

 

1. Make the offer match the medium

2. Offer less than you think you should

3. Reduce form fields

4. Turn your call-to-action into a give-the-payoff

5. Use a splash page

 

Curated by Agostino Caniato:
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10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]

10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC] | Landing Page World | Scoop.it

 

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If you’ve ever wondered how to build a landing page that converts, or even why you should be using them, you’re in the right place.

 

Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time.

 

We'll take you on a trip across the U.S., stopping in at some famous American landmarks to learn how to create landing pages that convert more visitors into leads and customers, admittedly pushing the limits of metaphor further than it probably should be ;-)

 

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10 Ways to Make Your Landing Page Mobile-Friendly

10 Ways to Make Your Landing Page Mobile-Friendly | Landing Page World | Scoop.it

 

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With mobile web use dramatically on the rise, marketers can no longer ignore the impact.

 

There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online.

 

It's time to adapt your strategy.

 

Instead of just designing a traditional landing page, plan to uniquely consider landing page content and layout for various devices and screens of all sizes – desktops, tablets, smartphones and beyond.

 

Here are 10 Ways to Make Your Landing Page Mobile-Friendly:

 

1. Be Accessible

2. Be Fast

3. Be Orderly

4. Be Brief

5. Be Legible

6. Be Call-Friendly

7. Be Thumb-Friendly

8. Be Local

9. Be Form-Simple

10. Be Action-Compelling

 

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5 Common Call To Action Errors

5 Common Call To Action Errors | Landing Page World | Scoop.it

 

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The call-to-action is one of the most critical parts of your message.

 

Learn 5 common call-to-action errors marketers make and how you can avoid them.

 

Error #1: A call-to-action without implied value

Error #2: A call-to-action among several others

Error #3: Evenly weighted calls-to-action

Error #4: A call-to-action “above the fold”

Error #5: A call-to-action that asks for too much

 

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How to Optimize Your Landing Pages [Infographic]

How to Optimize Your Landing Pages [Infographic] | Landing Page World | Scoop.it

 

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Landing pages appear after an online Ad, e-mail link, search result, or specific promotional URL and play an important role in the success of an online campaign.

 

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50 Landing Page Best Practices and Strategies for Conversion

 

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In this Slideshare presentation, you'll learn 50 Landing Page Best Practicies and Strategies for Conversion-Focused Landing Pages, divided into 3 main categories:

  

Part 1: Landing Page Fundamentals

Part 2: Learning to Love Your Visitors

Part 3: Landing Page Testing & Optimization

 

Curated by Agostino Caniato:
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To deepen the categories just mentioned and discover the 50 Landing Page Best Practicies and Strategies, watch the full Sideshare presentation here: http://slidesha.re/JTg5AT

                

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8 Steps to a Better Direct Response Landing Page

8 Steps to a Better Direct Response Landing Page | Landing Page World | Scoop.it

 

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Many standalone landing pages are designed specifically to elicit a direct response, usually signing up to a service or purchasing a product.

 

These pages may be designed for traffic from a specific campaign or traffic source.

 

Follow these 8 steps to make your direct response landing pages deliver.

 

1. Begin With a Compelling Page Headline

2. Understand the Page Fold and Avoid Scrolling

3. Remove Unnecessary Text and Images

4. Support the Headline With Key Benefits

5. Make Use of a Supporting Trust Area

6. Make Use of Video and Audio

7. Test Your Calls to Action

8. Split Up the Sign-Up Process 

 

Curated by Agostino Caniato:
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10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust | Landing Page World | Scoop.it

 

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Learn how to establish trust on your landing pages so visitors are more likely to convert into leads.

 

This post will break down what they are so you can earn the trust of your landing page visitors and capture more of them as leads.

 

10 Ways to Earn Your Landing Page Visitors' Trust:

 

1. Ensure your call-to-action (CTA) offer and landing page offer align.

 

2. Write clear copy that explains what visitors will get with offer redemptions.

 

3. Include contact information for your business.

 

4. Make sure your forms fields aren't too intrusive.

 

5. Include a link to your privacy policy. 

 

6. Display third-party seals of approval.

 

7. Give purchasers the chance to review the details of their transaction.

 

8. Include reviews and testimonials on your landing page.

 

9. Use proper spelling and grammar. 

 

10. Maintain an overall professional appearance.

 

Curated by Agostino Caniato:
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Six Tips For Landing Page User Optimization That Will Drive Conversions

Six Tips For Landing Page User Optimization That Will Drive Conversions | Landing Page World | Scoop.it

 

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These tips for user-friendly landing page optimization can boost SEO, but - even more importantly - they can help encourage website conversions.

 

So how do you optimize your landing pages?

 

The whole reason you want landing page visibility is because you want people to find these pages and do business with you.

 

A page with perfect technical SEO means nothing for your bottom line if site visitors don’t get a good impression of your brand from the page.

  

First, we’ll take a look at why considering the user and investing in content marketing is essential to optimizing your page for maximum visibility – whether through paid or organic search.

 

Then we’ll jump into six tips for landing page optimization that will appeal to your target audiences.

 

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Find out more! Continue reading the full article here: http://bit.ly/GC2LeI ;

 

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The 12-Step Landing Page Rehab Program

The 12-Step Landing Page Rehab Program | Landing Page World | Scoop.it

 

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Learn how to apply conversion centered design techniques to your landing page conversion funnel using the 12-step landing page rehab program.

 

STEP 1 – Separate Landing for each Traffic Source

STEP 2 – A/B Test Your Landing Pages

STEP 3 – Match Ad with Your Landing Page 

STEP 4 – Context of Use

STEP 5 – Use Videos to Increase Conversions

STEP 6 – Use Directional Cues to Lead the Way

STEP 7 –  Balance of Data vs. Conversion Rate

STEP 8 –  Writing & Edit Ruthlessly

STEP 9 –  Make it Easy to Share

STEP 10 – Leverage Social Proof & Trust Devices

STEP 11 – One Page, One Purpose

STEP 12 – Post-Conversion Marketing

 

Curated by Agostino Caniato:
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8 Techniques To Create An Irresistible Landing Page

8 Techniques To Create An Irresistible Landing Page | Landing Page World | Scoop.it

A landing page is a very important tool for online marketing and is also known as a lead capture page. 

 

With a clear goal of converting the visitors into buyers or subscribers, the landing pages have to be convincing right from the first moment, otherwise they will not lead to the desired purpose.

 

1. Embrace or avoid the fold

2. You need a clear call to action

3. Use infographics

4. No other links

5. Offer something for free

6. Where to sign up?

7. Focus on security too

8. Closely follow the progress

 

Curated by Agostino Caniato:
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Read the full article > http://www.1stwebdesigner.com/design/techniques-create-irresistible-landing-page/

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