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Traffic Is Worthless If You Don't Convert Those Visitors to Subscribers an Late To Customers
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The Beginner’s Guide to Creating Landing Page Content that Sticks

The Beginner’s Guide to Creating Landing Page Content that Sticks | Landing Page World | Scoop.it

 

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Have you ever wondered if your landing page is missing something? Here's the good news.

 

Your suspicions are correct. You are missing something.

 

What the great copywriters stole from fishermen

 

When a fish “takes the bait” a hook catches its mouth so that the fisherman can reel it in. Without the hook, the fish would just eat the bait and swim away.

 

What’s a hook?

A hook is a tool copywriters use to capture the attention of an ideal prospect, to interest them in reading every word on the page, ultimately leading them to take the desired action you’ve chosen.

 

Finding a great hook requires intuition, persistence, and knowing where to look.


Below is a cheat sheet that will reveal four ways you can find a hook that works for the readers of your landing pages.

 

1. Get “in bed” with your prospects

2. What’s the story behind your product?

3. Be extremely specific with details

4. Leverage a story archetype

 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/QM0Bhq             

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5 Types of Headlines to Test on Your Landing Page

5 Types of Headlines to Test on Your Landing Page | Landing Page World | Scoop.it

 

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Your headline just may be the single most important element on your landing page.

 

Time and time again we’ve seen the headline prove to have a huge impact on conversions.

 

Headline writing, however, is an art and one that takes time, practice & patience.

 

To help inspire your headline testing, we’ve outlined 5 types of headlines to test on your landing pages.

 

1. Benefit Driven

2. Offer Specific

3. Question

4. Direct

5. Attention Grabbing

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/JfFi5y

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The 8 Questions That Create Perfect Landing Page Copy

The 8 Questions That Create Perfect Landing Page Copy | Landing Page World | Scoop.it

 

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These 8 simple questions will kick start your writing and guide you through the process of crafting high impact landing page copy that converts.

 

The questions are divided into two groups:

 

Group A > Before you start writing your first draft

Group B > After you’ve written your first draft.

 

 

Group A: questions to ask yourself before you start writing your first draft:

 

1. “What’s the purpose of my landing page?”

Define one clear goal for your landing page – one specific measurable action you want your prospects to execute – and focus your landing page copy on building momentum for that one action.

 

2. “What, precisely, am I offering my prospects?”

Make sure you understand all the aspects of the offer your presenting – every feature, benefit, selling point, term, and condition – before you even start writing a single word.

 

3. “How will my prospects benefit from what I’m offering them?”

Take the time to write all the features and benefits down and make a prioritized list based on what you know about your target audience.

 

4. “What do my prospects need to know in order to accept my offer?”

The better you know your target audience and understand their motivations and barriers, the easier it will be for you to give them the right information.

 

 

Group B: questions to ask yourself after you’re done writing your first draft:

 

1. “Have I given my prospects a good reason to accept my offer?”

Read your copy and make sure that you’ve covered the most important selling points, features and benefits.

 

2. “Have I summarized the strongest selling point/points in the title?”

Your title is the most prominent part of your landing page. Moreover, it’s the one part of your copy you can be 99.9% sure your prospects will read.

  

3. “Is there anything I can leave out?”

The more specific and targeted your landing page is, the better. So go through your copy, look for redundant passages and edit ruthlessly.

 

4. “Will the design support the copy?”

Make sure that both copy and design support each other and the goal of your landing page.

 

Curated by Agostino Caniato:
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Read the full article here > http://blog.kissmetrics.com/high-impact-landing-copy/

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SEO Copywriting Tips: How To Structure A Landing Page

SEO Copywriting Tips: How To Structure A Landing Page | Landing Page World | Scoop.it

 

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The question is, how do you create an effective landing page?

 

If providing information about your products and services were enough to spur people to take action, anyone could – and would – do it.

 

The truth is, design and structure matter. A lot!

 

The goal is not to provide a list of landing page tips (though you’ll find several throughout).

 

Instead, we want to explain the anatomy of a lander, and how each component engages the psychology of your site visitor.

 

Let’s get started.

 

1. Landing Page Main Headline
2. Landing Page Sub-Headline
3. Benefits Of Taking Action
4. The Hero Shot
5. Call To Action
6. Testimonials From Customers
7. Test Every Piece Of Your Landing Page

 

Curated by Agostino Caniato:
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To deepen the points just mentioned, read the entire article here: http://bit.ly/JkiKEd

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7-Point Checklist for Powerful Landing Page Copy

7-Point Checklist for Powerful Landing Page Copy | Landing Page World | Scoop.it

 

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Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.

 

if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these 7 landing page copywriting best practices.

 

1. Use Action-Oriented Language

If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button.

 

2. Use Value-Oriented Language

The value is the "so what?" of your landing page copy. Use language to convince visitors that the time they'll spend filling out your form is worth it for the offer they'll receive

 

3. Use Reader Keywords

What is a reader keyword? It's a phrase I just made up to describe the keywords a reader -- not a search engine, a reader -- will look for while scanning your page to understand what the page is about.

 

4. Write Using the Second Person

Writing in the second person means instead of saying "I," you speak in your readers' terms by saying "You" and "Your."

 

5. Go for Clarity Over Creativity

You're on a timer. It's set for 3 seconds. There's no time for fluffy language.

 

Curated by Agostino Caniato:

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Continue reading point 6 and 7 in the full article here: http://bit.ly/w8O3Z2

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