Landing Page World
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Traffic Is Worthless If You Don't Convert Those Visitors to Subscribers an Late To Customers
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10 Ways To Increase The ROI Of Your Thank You Page

10 Ways To Increase The ROI Of Your Thank You Page | Landing Page World | Scoop.it

 

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What most folks don’t realize is that the Thank You page, which is so often overlooked, has huge potential for getting visitors to help you:

 

 - Gather Market Research and Customer Feedback
 - Increase Your Sales
 - Build Brand Awareness

 

You just convinced these people to sign up, so now they’re hot prospects and open to what you have to say.

 

Here, I will give you some easy tips you can implement today to increase the ROI of your Thank You page.

 

So let’s get started:

 

Tactic #1: Ask Readers to do a Survey

Tactic #2: Ask Readers to “Tell Us More about Yourself

Tactic #3: Ask for Feedback

Tactic #4: Add Links to your Best Content

Tactic #5: Display Testimonials

Tactic #6: Show a Video

Tactic #7: Display a Promotion

Tactic #8: Ask them to follow you on Social Media

Tactic #9: Ask them to Share your Site

Tactic #10: Participate in your Community

 

 

Curated by Agostino Caniato:
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To deepen the points just mentioned read the full article here: http://bit.ly/QUwZBD

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3 Obvious Elements to Test on Your Landing Pages – Right Now!

3 Obvious Elements to Test on Your Landing Pages – Right Now! | Landing Page World | Scoop.it

 

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The active word in this article is “TEST”.

 

The point of optimization is to find out what works best in your particular case and on your specific target audience.

 

Since all products, offers, and companies are different – just like the motivations of potential customers are going to be different – there really is no “one size fits all” solution that works every time.

 

So use the tips in this article as inspiration – but make sure to test what works best on your landing page.

 

1. The placement of your call-to-action

2. Your button copy

3. The amount of information on your landing page

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/Q5wgep

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Step-by-Step Guide To Create SEO Landing Page That Converts

Step-by-Step Guide To Create SEO Landing Page That Converts | Landing Page World | Scoop.it

 

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Let’s get started with our step-to-step guide for creating SEO landing page (that converts!

 

Step 1: Set your landing page goals
Step 2: Develop Search Personas
Step 3: Create content with search personas in mind
Step 4: Arranging the layout of your SEO landing page
Step 5: Keep the most important element above the fold
Step 6: Use Pictures to Boost Conversions
Step 7: Make Use of Videos
Step 8: Be persistent with your call-to-action
Step 9: Leverage Testimonials
Step 10: Use Heatmaps to easily identify the focal point areas
Step 11: Write effective headlines to drive traffic

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/RnDayH

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Katia Frolova's comment, August 28, 2012 11:02 AM
Liked the pic :)
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Death To The Cliché Landing Page

Death To The Cliché Landing Page | Landing Page World | Scoop.it

 

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Usually there’s one of two reasons for a bad landing page.

 

- (a) the marketer didn’t think about this specific interaction, and the experience is accidentally bad.

 

- (b) the marketer thought about it — but they thought more about what they wanted (the conversion) rather than what the respondent wanted.

 

The analogy of these types of landing pages is that they’re like pick-up lines.

 

They’re shallow, optimized simply to “close the deal.”

 

And, frankly, most people don’t respond kindly that to that approach.

 

Which is why, more or less, the bounce rate on landing pages is typically around 95%.

 

I believe that the path to redemption — which may sound a little counter-intuitive — is to stop thinking about landing pages.

 

Landing pages are a marketer’s construct.

 

No regular person says, “oh, I can’t wait to check out their landing page.”

 

Instead, think about experiences.

 

Through the eyes of your prospect, when they click through on your ad, do you give them what they want?

 

Do you give them reasons to love you?

 

Think Outside The Landing Page Box

 

There are many ways to achieve this, but I’ll focus on just one here: you don’t have to limit yourself to one page.

 

A landing page is a page.

 

A landing experience is something more creative, open to taking whatever form serves the respondent best.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read full article here: http://selnd.com/KCCHaO

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Convert Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks

Convert Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks | Landing Page World | Scoop.it

 

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Getting that guest blogging gig is one thing…actually getting subscribers and customers from it is quite another.

 

For example, if you land an article on a huge site like Lifehacker or Tim Ferriss’ blog, you are likely to create some serious traffic to your site.

 

The question is…is your site prepared to convert one percent of those visitors? Five percent? Ten percent?

 

Let’s get started!

 

1. Create an ultra-convincing byline

2. Create a landing page specific to that audience

3. Write a truly killer headline with the 4 U’s

4. Write killer copy using the PAS formula

5. Put call to action above the fold

6. Put a short video on the landing page

7. Request only the absolute bare minimum

8. Add social proof

9. Use killer design

10. Test

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/KJh03R

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How To Build High-Converting Landing Page Forms

How To Build High-Converting Landing Page Forms | Landing Page World | Scoop.it

 

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In this guide, you will learn how to optimize your landing page forms to maximize your conversion rate without sacrificing your lead quality.

 

Forms do a lot of jobs on landing pages. Jobs like:

 

- Asking for contact information

- Qualifying a lead
- Segmenting leads to different sales funnels
- Initiating a purchase
- Subscribing to a newsletter
- Downloading a white paper or free trial

 

All of those specific jobs are implementations of every landing page’s one main goal: to advance the visitor down a path that leads to that visitor becoming a customer.

 

It is important for you to understand what your customers look like if you want to design a conversion funnel that produces customers and not something less useful like.

 

1. Focus Your Funnel

2. Rules for Humane Form Validation

3. Do Security Right

4. Lose The Gimmicks

5. Read The Back Of The Box

6. Test, Test, Test

7. Form Follows Function

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/KeUGiL

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Searcher Personas: Advanced Landing Page Techniques

Searcher Personas: Advanced Landing Page Techniques | Landing Page World | Scoop.it

 

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Searcher personas are the tool that delivers clarity as you develop ads and landing pages.

 

Personas are different from demographics. Demographics tell you valuable things about ages and income brackets that you may or may not be able to influence on your campaigns.

 

But personas tell you about motivations and behaviors that anyone of any income, ethnicity or age might have.

 

Personas are based on how customers make decisions and what inspires them or drives them away.

 

Spontaneous customers just need the basic information fast without necessarily looking at data or paying any attention to your attempts to connect with them.

 

But that’s just the beginning of personas. Analytics can give you an inkling what personas are converting in the largest numbers on your site and help you further hone your design and content.

 

Choose the navigation, design, content, and images you will use based on the searcher personas you’ve decided are key converters and the biggest supporters of your business.

 

Personas can help, and because different PPC ads draw different searcher personas, your landing pages can speak specifically to that persona.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read full article here: http://selnd.com/JEFVI4

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13 Best Tips To Increase The Conversion Of Your Landing Pages

13 Best Tips To Increase The Conversion Of Your Landing Pages | Landing Page World | Scoop.it

 

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Conversion Rate Optimization (CRO), has been born out of the intense need to transform traffic into transactions.

 

So without further ado, we throw our top 13 best tips to increase the conversion of your landing pages and improve your business.

 

1. Test, Test, Test

Start testing before you even start spending.

 

2. Epic headlines

Be specific, be brief, and be compelling.

 

3. Write Killer Copy

Clarity is king in conversion-driving copy.

 

4. Eliminate Options

Less friction means more conversions.

 

5. Ask for the absolute bare minimum

Fight for Fewer Fields! It’s our new call to action.

 

6. Keep it above the fold

The fact is, people don’t scroll on a landing page unless they’re really, really intrigued.

 

7. Use Real, Happy People

Trust is huge in conversion, and people trust people.

 

8. Try a Video

Try a video that shows off the benefits of the product in action.

 

9. Use Social Proof

Logos, Likes, Pins – whatever it is, show the visitor that other people love your stuff.

 

10. Design for Context

Different inbound traffic sources have different needs and expectations.

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Continue reading point 11, 12 and 13 in the full article here: http://bit.ly/AtEnHZ

 

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Top Landing Page Best Practices for Higher Conversion Rates

Top Landing Page Best Practices for Higher Conversion Rates | Landing Page World | Scoop.it

 

Use these best practices to form new test ideas and to get your conversion rates up!

 

1. Uncomplicated forms
2. Center their attention
3. Use a compelling call to action
4. Give them what they want
5. Mind the fold

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Full article > http://www.ioninteractive.com/post-click-marketing-blog/2012/1/31/top-landing-page-best-practices-for-higher-conversion-rates.html

 

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A/B Test & Multivariate Testing Education for Marketing Professionals

A/B Test & Multivariate Testing Education for Marketing Professionals | Landing Page World | Scoop.it

WhichTestWon.com help inspire and educate the marketing community about testing.

 

A/B and multivariate testing can – on average – help lead generation marketers get ~40% more leads from their current Web traffic. E-commerce marketers can expect a ~20-25% sales lift if they do a round of tests.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Find new ideas for tests here > http://whichtestwon.com

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The Ultimate Guide to Conversion Rate Optimization

The Ultimate Guide to Conversion Rate Optimization | Landing Page World | Scoop.it

 

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Smart online marketers are realizing that to increase online revenue you need to optimize your visitor’s onsite experience and convert more of them for your goals, and not just your rankings in search engines.

 

And yet conversion rate optimization is still not as common as internet marketing subjects like SEO, web analytics and usability.

 

This article is meant to be the best guide you will ever need for conversion rate optimization, and to give you a great kick-start with your efforts.

 

1. What is conversion rate optimization?
2. What is a conversion and when does it happen?
3. How is conversion rate calculated?
4. Are there more specific ways to measure website success?
5. Why do conversion rate optimization for your website?
6. What tools do you need for conversion rate optimization?
7. What else you need for conversion rate optimization?
8. What  elements have biggest impact on conversion?
9. What is a good conversion rate?
10. Conversion rate optimization do’s and don’ts

 

+ Resources for deep diving into conversion rate optimization

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/SUtEWN

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Case Study: 99.4% Lift In conversions By Tweaking 4 Basic Elements On A Landing Page

Case Study: 99.4% Lift In conversions By Tweaking 4 Basic Elements On A Landing Page | Landing Page World | Scoop.it

 

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Here’s a case study where tweaking 4 basic elements on a B2C landing page increased conversions by 99.4%.

 

To make up for the lack of relevance and value proposition, we did 4 things:

 

1. Tweaked the copy 

2. Added a more relevant image

3. Removed the tabs at the top of the page.

4. Added trust symbols in the form of award badges.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full case history here: http://bit.ly/O8B9Tr

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PPC Landing Page Optimisation

PPC Landing Page Optimisation | Landing Page World | Scoop.it

 

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This post is going to take you through the things that I consider key to successful landing page optimisation.

 

Most of the work I have done with landing pages has been for PPC campaigns but the principles remain the same regardless of the source of traffic, unless you are building a page solely for SEO traffic generating ability. 

 

Here are 5 tips on creating the perfect landing page. 

 

1. Understanding your target audience’s needs
2. Give the visitors a credible reason reason to work with you/buy from you
3. Good landing page optimisation is about being specific
4. Ensure that your design is consistent with your copy
5. Keep testing your landing page design

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/MB2x9D

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50 Landing Page Best Practices and Strategies for Conversion

 

Agostino Caniato:

 

In this Slideshare presentation, you'll learn 50 Landing Page Best Practicies and Strategies for Conversion-Focused Landing Pages, divided into 3 main categories:

  

Part 1: Landing Page Fundamentals

Part 2: Learning to Love Your Visitors

Part 3: Landing Page Testing & Optimization

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the categories just mentioned and discover the 50 Landing Page Best Practicies and Strategies, watch the full Sideshare presentation here: http://slidesha.re/JTg5AT

                

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8 Steps to a Better Direct Response Landing Page

8 Steps to a Better Direct Response Landing Page | Landing Page World | Scoop.it

 

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Many standalone landing pages are designed specifically to elicit a direct response, usually signing up to a service or purchasing a product.

 

These pages may be designed for traffic from a specific campaign or traffic source.

 

Follow these 8 steps to make your direct response landing pages deliver.

 

1. Begin With a Compelling Page Headline

2. Understand the Page Fold and Avoid Scrolling

3. Remove Unnecessary Text and Images

4. Support the Headline With Key Benefits

5. Make Use of a Supporting Trust Area

6. Make Use of Video and Audio

7. Test Your Calls to Action

8. Split Up the Sign-Up Process 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/Jw93x8

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Do Social Sharing Buttons Help or Hinder Landing Page Conversion Rates?

Do Social Sharing Buttons Help or Hinder Landing Page Conversion Rates? | Landing Page World | Scoop.it

 

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The mass adoption of social media sharing buttons is relatively new.

 

Some marketers include them on landing pages while others do not.

 

Conventional wisdom says that you shouldn’t include them because the only thing you want a landing page visitor to be able to do is fill out a form.

 

Others might argue that having social proof (lots of likes, tweets, shares, plus ones, etc.) on a landing page might increase the likelihood of a conversion.

 

In the spirit of testing, we here at Kuno wanted to know whether social media sharing buttons help or hurt landing page conversion rates.

 

1) The First Test – Link Building Landing Page

2) The Second Test – Content Marketing Landing Page

 

 

Curated by Agostino Caniato:
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To see the results of the tests, read the full article here: http://bit.ly/IMok2h

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10 Ways to Make Call To Action Convert Better

10 Ways to Make Call To Action Convert Better | Landing Page World | Scoop.it

 

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The call to action (CTA) is the most important part of a landing page, designed to convince visitors to take the next step or complete a specified action.

 

The problem is that most calls to action are totally lame, and thus ineffective.

 

Here, we take a look at what can turn a loser of a CTA into a conversion rockstar: 

 

Part 1: Design Elements for CTA Conversion Success

 

1. Size Matters

The CTA should be larger than other elements on the page.

 

2. Obviousness

A clear title and inset descriptors of the form fields.

 

3. Whitespace

Can help readers make visual connections between page elements.

 

4. Color & Contrast

One of the simplest ways to make a CTA stand out is to make it a color that’s in sharp contrast to the page background or to the page as a whole.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Continue reading the Part 2: "Text elements for Rockstar CTAs" in the full article here: http://bit.ly/xddkbH

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5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216%

5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216% | Landing Page World | Scoop.it
Read 5 case studies that show how businesses boosted their conversion rates by up to 216% through A/B testing.

 

 

1. WriteWork

 

Page A – WriteWork’s original landing page showed no clear benefits for shoopers who responded to the Call to Action (CTA), reducing conversions

 

Page B – The new page made highlights benefits to customers and helped to reduce the bounce rate

 

 

2. RJ Metrics

 

Page A – RJ Metrics original landing page was busy with a video explaining the product. The CTA is small and does not provide any information as to what the free trial entails.

 

Page B – The revamped page removed the busy video, significantly increased the size of the CTA and specifically defines the benefits to the customer who opts for the demo.

 

 

3. Obama08

 

Page A – The Obama team tested several combinations of visuals and CTAs to identify the most effective pair.

 

Page B – The winning combination engaged emotion with the image of the Obama family in conjunction with the Learn More button.

 

 

4. Kwik Fit

 

Page A – The original affiliate landing page was text heavy with many of the unique benefits falling below the fold.

 

Page B – The winning design optimized the sites content and helped Kwik Fit meet its goal to increase conversions.

 

 

5. Buy Real Twitter Followers

 

Page A – The original Buy Real Twitter Followers homepage is text heavy which many visitors would simply skim through.

 

Page B – A simple addition of a video maximizes the content by drawing attention to the product information.

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article here > http://unbounce.com/a-b-testing/5-businesses-that-used-ab-tests-to-lift-conversion-rates-by-up-to-216/

 

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Micro Conversioni: cosa sono e perchè studiarle

Micro Conversioni: cosa sono e perchè studiarle | Landing Page World | Scoop.it

Capire che cosa sono e l’importanza delle Micro Conversioni significa capire il processo per il quale la maggior parte dei tuoi clienti abbadonano il sito senza effettuare una conversione.

 

Che cosa sono le Micro Conversioni?

 

Possiamo definire le Conversioni (il 2% degli utenti), Business Driving Conversions, mentre potremmo definire le Micro Conversioni, Business Supporting Conversions. Queste ultime possono condurre ad una Macro Conversione o meno, e possono occorrere più di una (a volte decine) di Micro Conversioni prima di avere una Conversione che genera del busines

 

Facciamo un esempio per spiegare meglio.

 

Facciamo un esempio per spiegare meglio. Il compleanno di mio fratello si sta per avvicinare ed ho intenzione di regalargli un lettore Mp3. Mi registro alla neswletter di Amazon e, alla prima che ricevo, clicco su un’offerta relativa ai lettori Mp3. Ora sono su Amazon, ed ecco come potrebbe andare il mio processo di acquisto:

 

1. Arrivo sulla landing page
2. Guardo le immagini e leggo le reviews
3. Clicco su link categorie di prodotto Lettori Mp3
4. Guardo la pagina, le fotografie, i prezzi
5.Uso un filtro
6. Guardo ai risultati
7. Cambio filtro
8. Ordino per gradimento degli utenti
9. Scelgo un prodotto
10. Guardo le immagini e le review
11. Torno indietro
12. Scelgo un altro prodotto
13. Guardo agli ultimi prodotti acquistati dagli utenti
14. Leggo i dettagli tecnici
15. Leggo le recensioni
16. Lascio il sito…
17. Cerco su Google il nome dell’ultimo prodotto visionato
18. Arrivo su un sito di comparazione prezzi
19. Abbandono la ricerca
20. Torno su Amazon il giorno dopo dalla postazione di lavoro e ricontrollo l’ultimo prodotto visionato
21. Decido di acquistare da casa la sera
22. La sera torno su Amazon, sempre sulla stessa pagina del prodotto visionato
23. Mi cattura l’attenzione una promozione sui libri, clicco e navigo un po’ lì
24. Esco
25. Torno il giorno dopo per acquistare
26. Metto il prodotto nel carrello
27. Procedo al check-out
28. Faccio login
29. Inserisco l’indirizzo
30. Decido di aggiungere la carta regalo
31. Cambio idea e posticipo l’acquisto
32. Abbandono il carrello
33. Chiedo ad un amico un parere sull’Mp3
34. Il giorno dopo torno su Amazon, convinto di acquistare questa volta
35. Procedo e pago
36. Mi arriva l’email di conferma

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Leggi l'articolo completo qui > http://www.webcopywriter.it/marketing/micro-conversioni-cosa-sono-e-perche-studiarle/

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10 Form Optimization Tips For Landing Pages

10 Form Optimization Tips For Landing Pages | Landing Page World | Scoop.it

Some tried and true form optimization tips:

 

1. Include A Privacy Line

2. Go For Fewer Form Elements

3. Take Up Less Space With Form Fields

4. Use Optional Form Fields

5. Try A Two-Page Lead Form

6. Include A Lead Form Above The Fold

7. Use Compelling Words On Submit Buttons

8. Design Buttons That Convert

9. Sentence casing is better than phrase casing

10. Don’t ever use CAPTCHA on forms

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

Read the full article >

http://searchengineland.com/10-form-optimization-tips-for-landing-pages-108307

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