Excerpt from the article:
The mass adoption of social media sharing buttons is relatively new.
Some marketers include them on landing pages while others do not.
Conventional wisdom says that you shouldn’t include them because the only thing you want a landing page visitor to be able to do is fill out a form.
Others might argue that having social proof (lots of likes, tweets, shares, plus ones, etc.) on a landing page might increase the likelihood of a conversion.
In the spirit of testing, we here at Kuno wanted to know whether social media sharing buttons help or hurt landing page conversion rates.
1) The First Test – Link Building Landing Page 2) The Second Test – Content Marketing Landing Page
Curated by Agostino Caniato:
To see the results of the tests, read the full article here: http://bit.ly/IMok2h 
Excerpt from the article:
1) After countless variations of A/B landing page testing, you’ve finally optimized your landing pages, dramatically reduced bounce rates, increased conversions.
2) Your tried-and-true champion has gone unchallenged for months and results are starting to stagnate.
3)You need to push the dial. It’s time to act fast and test something completely new – something fresh and innovative to go head-to-head against your champion.
So, where do you start?
Here are 3 tips to help you add innovation to your landing page testing cycle, Gaga-style:
1. Embrace your diverse audience 2. Stand out from the crowd 3. Entertain, Connect and Share
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/KH9B48 
Excerpted from the original article:
"Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.
First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).
Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.
Landing pages can make your marketing and lead generation efforts more effective. Here are 6 more compelling reasons:
1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.
2) Give Your Offers a Place to Live: The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.
3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.
4) Understand Which Prospects Are More Engaged:
5) Provide Fuel for Other Marketing Channels: Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.
6) Offer Insights Into the Effectiveness of Your Marketing Offers:
Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer.
Read full article here: http://j.mp/IhHRHz
Via Giuseppe Mauriello, Robin Good 
Excerpt from the article:
Being visible and getting clicks doesn’t guarantee you success.
Success depends on many factors, of which landing page quality is one.
Your aim should be to improve your landing pages over time, using proven optimisation methods, so that the natural search traffic you get positively contributes to your website’s KPIs.
This article provides a beginner’s guide to the role of landing page optimisation and how testing (A/B & MVT) can be used to enhance the performance of your landing pages for SEO.
1. What is a ‘good’ landing page? 2. Example of a campaign landing page 3. Issues to consider when designing landing pages for SEO 4. What should you be measuring to review and improve your SEO landing pages? 5. Techniques for optimising landing pages? 6. Customer feedback 7. Testing 8. What is A/B testing? 9. How can you use A/B to benefit SEO landing pages? 10. What is MVT testing?
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/It379a 
Excerpt from the article:
It’s safe to say that marketers are still way behind in their landing page improvement efforts.
Often, they just need a push to get started down the right path.
Here, I’ll focus on several effective landing pages elements and provide examples.
1. Credibility Indicators On landing pages, try including credibility indicators such as testimonials, reviews, awards, social media information.
2. Add Elements To Your Existing Buttons To improve conversions, add some extra pop to your existing buttons.
3. Remove Page Elements We usually try to add elements to pages. Instead, try removing elements that can decrease the chance of a conversion.
4. Calls To Action Is it possible to breakdown your sales process by collecting a little information at the original point of contact and ask for additional information in subsequent interactions?
5. Try Different Wording Try different wording to try to improve conversion rates.
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://selnd.com/J5LtaF 
Excerpt from the article:
This article focuses on using Google Analytics for analyzing landing page performance.
We’ll cover some basic and advanced topics:
1. Getting and setting up Google Analytics
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/HePj5L 
Excerpt from the article:
As marketers everywhere struggle to strike the right balance between requiring too much and too little information, many are left thinking, what's the magical form field sweet spot?
There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them.
It's important to recognize this, because you shouldn't just assume that adjusting the length of your form will always have a major influence on your page's conversion rate or the types of leads it generates.
Note some of these other major factors that contribute to whether a landing page visitor will complete the form:
1. The value of the offer to be redeemed. (Is it valuable enough to the visitor to be worth the form completion?)
3. Website credibility and visitors' perceived sense of privacy/security. (Does the visitor trust the website enough to feel secure in providing their personal information?)
Curated by Agostino Caniato:
Do You Need More New Leads, or More High Quality Leads?
Discover the answer by reading the whole article here: http://bit.ly/GXpBfN 
Excerpt from the article:
In this post you’ll learn how to contemporize your landing pages with the latest social media techniques.
A social landing page often has the same goals, but in addition they should enable:
1. Sharing the page/offer with your network
The 5 rules of Social Landing Pages:
1. Make it easy to share 2. Social Proof and Conversion 3. The Fear of Public Tweeting 4. Social Lead Gen – The Tweet Exchange 5. Leveraging Confirmation Pages – When to be Social
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/H33Am9 
Excerpt from the article:
These tips for user-friendly landing page optimization can boost SEO, but - even more importantly - they can help encourage website conversions.
So how do you optimize your landing pages?
The whole reason you want landing page visibility is because you want people to find these pages and do business with you.
A page with perfect technical SEO means nothing for your bottom line if site visitors don’t get a good impression of your brand from the page.
First, we’ll take a look at why considering the user and investing in content marketing is essential to optimizing your page for maximum visibility – whether through paid or organic search.
Then we’ll jump into six tips for landing page optimization that will appeal to your target audiences.
Curated by Agostino Caniato:
Find out more! Continue reading the full article here: http://bit.ly/GC2LeI ;
Excerpt from the article:
Learn how to apply conversion centered design techniques to your landing page conversion funnel using the 12-step landing page rehab program.
STEP 1 – Separate Landing for each Traffic Source STEP 2 – A/B Test Your Landing Pages STEP 3 – Match Ad with Your Landing Page STEP 4 – Context of Use STEP 5 – Use Videos to Increase Conversions STEP 6 – Use Directional Cues to Lead the Way STEP 7 – Balance of Data vs. Conversion Rate STEP 8 – Writing & Edit Ruthlessly STEP 9 – Make it Easy to Share STEP 10 – Leverage Social Proof & Trust Devices STEP 11 – One Page, One Purpose STEP 12 – Post-Conversion Marketing
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/wjVRNH 
Excerpt from the article:
The call to action (CTA) is the most important part of a landing page, designed to convince visitors to take the next step or complete a specified action.
The problem is that most calls to action are totally lame, and thus ineffective.
Here, we take a look at what can turn a loser of a CTA into a conversion rockstar:
Part 1: Design Elements for CTA Conversion Success
1. Size Matters The CTA should be larger than other elements on the page.
2. Obviousness A clear title and inset descriptors of the form fields.
3. Whitespace Can help readers make visual connections between page elements.
4. Color & Contrast One of the simplest ways to make a CTA stand out is to make it a color that’s in sharp contrast to the page background or to the page as a whole.
Curated by Agostino Caniato:
Continue reading the Part 2: "Text elements for Rockstar CTAs" in the full article here: http://bit.ly/xddkbH 
Excerpt from the article:
Conversion Rate Optimization (CRO), has been born out of the intense need to transform traffic into transactions.
So without further ado, we throw our top 13 best tips to increase the conversion of your landing pages and improve your business.
1. Test, Test, Test Start testing before you even start spending.
2. Epic headlines Be specific, be brief, and be compelling.
3. Write Killer Copy Clarity is king in conversion-driving copy.
4. Eliminate Options Less friction means more conversions.
5. Ask for the absolute bare minimum Fight for Fewer Fields! It’s our new call to action.
6. Keep it above the fold The fact is, people don’t scroll on a landing page unless they’re really, really intrigued.
7. Use Real, Happy People Trust is huge in conversion, and people trust people.
8. Try a Video Try a video that shows off the benefits of the product in action.
9. Use Social Proof Logos, Likes, Pins – whatever it is, show the visitor that other people love your stuff.
10. Design for Context Different inbound traffic sources have different needs and expectations.
Curated by Agostino Caniato:
Continue reading point 11, 12 and 13 in the full article here: http://bit.ly/AtEnHZ
Excerpt from the article:
A great landing page can easily increase conversion rates between 100 and 300 percent.
The process to getting a great landing page is deceptively simple and endlessly iterative:
1. Analyze 2. Design 3. Launch 4. TEST 5. Repeat :)
In this article you can find 7 LOW COST or FREE TOOLS will help you find fresh ideas for testing and make it easier to get those ideas into market more quickly.
You can try them all for a grand total of $157.
1. ClickTest (Free) 2. UserTesting ($39/test or $29 for your first order) 3. Concept Feedback ($99 per expert review) 4. Google Analytics (Free) 5. Balsamiq ( $79 desktop version -$12/month for web version) 6. Notable ($19+/month) 7. Unbounce (Free plan to start and $50/month)
Curated by Agostino Caniato:
Read full article here: [http://bit.ly/wQkEBJ] |
Excerpted from article by Joe Pulizzi:
"In our new social media world, email assets are more important than ever before. As content marketers, it is critical that we develop our audiences and build our channels.
Your email database, on the other hand, is a significant business asset.
Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content.
1) Spell Out the Benefits 2) Show Them a Picture 3) Link to a Sample 4) Sign Up is Above the Fold 5) No More than Five to Seven Fields 6) Clear Link to Privacy Statement (Below the Fold) 7) Tell Them What You Will and Won’t Do with Their Information 8) Button Says “Subscribe” or “Sign Up” (Not Submit) 9) Get Rid of Needless Distractions 10) Testimonials and Awards Are a Must
Read full original article here: http://blog.junta42.com/2012/05/optimize-enewsletter-landing-page/
Via Giuseppe Mauriello 
Excerpt from the article:
Searcher personas are the tool that delivers clarity as you develop ads and landing pages.
Personas are different from demographics. Demographics tell you valuable things about ages and income brackets that you may or may not be able to influence on your campaigns.
But personas tell you about motivations and behaviors that anyone of any income, ethnicity or age might have.
Personas are based on how customers make decisions and what inspires them or drives them away.
Spontaneous customers just need the basic information fast without necessarily looking at data or paying any attention to your attempts to connect with them.
But that’s just the beginning of personas. Analytics can give you an inkling what personas are converting in the largest numbers on your site and help you further hone your design and content.
Choose the navigation, design, content, and images you will use based on the searcher personas you’ve decided are key converters and the biggest supporters of your business.
Personas can help, and because different PPC ads draw different searcher personas, your landing pages can speak specifically to that persona.
Curated by Agostino Caniato:
Read full article here: http://selnd.com/JEFVI4 
Excerpt from the article:
Learn how to establish trust on your landing pages so visitors are more likely to convert into leads.
This post will break down what they are so you can earn the trust of your landing page visitors and capture more of them as leads.
10 Ways to Earn Your Landing Page Visitors' Trust:
1. Ensure your call-to-action (CTA) offer and landing page offer align.
2. Write clear copy that explains what visitors will get with offer redemptions.
3. Include contact information for your business.
4. Make sure your forms fields aren't too intrusive.
5. Include a link to your privacy policy.
6. Display third-party seals of approval.
7. Give purchasers the chance to review the details of their transaction.
8. Include reviews and testimonials on your landing page.
9. Use proper spelling and grammar.
10. Maintain an overall professional appearance.
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/KhvAyr
![Landing Page Optimization [Case Study Infographic] | Landing Page World | Scoop.it](http://img.scoop.it/t88K_3nJLjovZMWcoeV3ajl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Excerpt from the article:
Landing Page Optimization (LPO) aims to provide page content and appearance that makes the webpage more appealing to target audiences.
In this Infographic you can find:
1. Call-to-Action Sometimes a very subtle change to a Call-to-Action (CTA) can result in a huge improvement in conversion, resulting in significantly higher sales for your website.
2. LPO Benefits – Increased Conversion & Sales The same amount of traffic generates more sales
3. LPO Case Study: FineTuxedos.com Removing one banner, and displaying only CTA#1 resulted in 39% more users adding items to their shopping carts after visiting the homepage of FineTuxedos.com
Curated by Agostino Caniato:
What is Landing Page Optimization? 
Excerpt from the article:
This post is all about showcasing awesome landing pages, to give you some inspiration for your next design.
But what is it that makes a landing page design effective?
There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design:
1. Use a clear and concise value statement 2. Focus the whole page on a single message 3. Make your CTA stand out 4. Balance the amount of information requested 5. Use modal dialogs for supplementary information
Curated by Agostino Caniato:
What is it that makes a landing page effective? To deepen the points just mentioned, and see all the landing pages examples, read the entire article here: http://bit.ly/HtzR1S 
Excerpt from the article:
Let’s look at a fairly good landing page design to see what works and how to improve it with the hopes that it can inspire you to create some rock-solid, high-converting landing pages.
Our example today is Instagram.
It’s a great example of design is marketing, and provides an immediate sense that this landing page can be trusted.
1.“Free Download” Starburst 2. Instagram Tag Line 3. Headline 4. Copy 5. Call to Action 6. Social Proof 7. Endorsements 8. Testimonials
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/HG27RR 
Excerpt from the article:
The question is: how effective are these pages in the context of mobile search?
The first thing you’ll want to investigate is whether or not these landing pages can be read by a search engine.
Here are a few features to look at closely:
1. Dynamic Pages 2. On-Page Coding 3. Navigation 4. Flash
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://selnd.com/H6KIlf 
Excerpt from the article:
Deep landing page optimization begins with a keen understanding of the anatomy of a landing page– its elements and sub-elements, rounds upon rounds of meaningful testing, followed thoughtful implementation based on test results.
A simple yet powerful framework for understanding the key elements of a landing page, to a three-step formula (the Conversion Trinity) for optimizing landing page elements for optimal success, even a lesson on why customers should be treated like beagle!
No matter how much traffic you get to your website, the average conversion rates still stands at a dismal 2%.
In other words, most websites don’t have a traffic problem– but nearly every site has a conversion problem.
Companies typically spend $92 to bring customers to their sites… but only $1 worth converts.
Keep in mind- you can optimize all you want, but at the end of the day if what you’re focusing on is the color of the GET IT NOW button, you’re just putting lipstick on a PIG!
Curated by Agostino Caniato:
To discover:
- 4 Types of People Who Search, Defined by How They Search - The Conversion Trinity - The Anatomy of a Landing Page
Read the full article here: http://bit.ly/GEIW7N 
Excerpt from the article:
These are 10 Commandments of Landing Pages That Work. Bind them to your mind, let them flow through your pen…
1. Thy landing page shalt have but one goal 2. Thou shalt not litter thy landing page with false imagery 3. Thou shalt not take the name of an authority in vain 4. Honor thy whitespace 5. Honor thy host, bandwidth, and client 6. Thou shalt not kill 7. Thou shalt not adulterate thy premise 8. Thou shalt not steal 9. Thou shalt not bear false witness 10. Thou shalt not covet
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/yRIymI 
Excerpt from the article:
Having knowledge on how to create an effective landing page can increase the number of site visitors that take the desired action?
Lets discuss factors and considerations that can lead to a better landing page design.
Three popular reasons for creating a landing page are:
1. Get people to sign up (whether it’s for an account, a newsletter, etc.)
The important components and factors of a good landing page design are:
1. Call to Action 2. Headline 3. Simplicity 4. Eye Flow 5. Relevance 6. Reduce the Risk for Taking Action 7. Scarcity 8. Trust Elements
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/AbkKIh
Excerpt from the article:
The landing pages reviewed in this collection were found by performing a search for “Graphic Design” in Google, and then looking through the resulting ads on the sidebar.
I wanted to carefully examine how these landing pages were designed.
What I found was a diverse array of designs that make a nice compare and contrast study.
Agostino Caniato:
These is the list of all the landing pages reviewed:
1. HP Z1 Workstation 2. Yahoo! Small Business 3, Triad Web Design 4. Unity Mobile 5. Campus Explorer 6. 99 Designs 7. Art Institute of Pittsburgh 8. Intuit 9. Shutterstock 10. Logo Design Pros
Curated by Agostino Caniato:
Read the complete landing pages reviews here: 
Excerpt from the article:
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.
if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these 7 landing page copywriting best practices.
1. Use Action-Oriented Language If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button.
2. Use Value-Oriented Language The value is the "so what?" of your landing page copy. Use language to convince visitors that the time they'll spend filling out your form is worth it for the offer they'll receive
3. Use Reader Keywords What is a reader keyword? It's a phrase I just made up to describe the keywords a reader -- not a search engine, a reader -- will look for while scanning your page to understand what the page is about.
4. Write Using the Second Person Writing in the second person means instead of saying "I," you speak in your readers' terms by saying "You" and "Your."
5. Go for Clarity Over Creativity You're on a timer. It's set for 3 seconds. There's no time for fluffy language.
Curated by Agostino Caniato: http://bit.ly/Landing-Page-World
Continue reading point 6 and 7 in the full article here: http://bit.ly/w8O3Z2 |
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