The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.
We are all different, but in many instances our brains are prone to react in a similar manner.
Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.
In this Infographic are 10 studies that reveal such insights into the minds of your customers.
1. Setting Minimums Helps Customers Break Through Action
2. Create Better Brand Engagement by Labeling Customers
3. Learn How to Sell to Your 3 Types of Buyers 4. Admit to Shortcomings in Order to Highlight Your Strengths 5. Implement Urgency… the Smart Way! 6. Appeal to the Need for Immediate Satisfaction 7. Don’t Be Afraid to Make an Enemy 8. Stand for Something that Customers Support 9. Create Persuasive Arguments by Playing Devil’s Advocate
There’s a big difference between websites that are mobile-friendly and websites that are specifically developed for mobiles, the ones that use special features like pinching and zooming and take notice of the fact that limited screen size poses constraints of a different kind.
If your business is serious about mobile device usage, what it needs to do is to invest in making sure your website and landing pages have versions that are made exclusively with mobiles in mind.
Since limited screen size on mobiles and their on-the-go usage pose special constraints, simply retouching your existing website to make it “mobile-friendly” will not suffice.
Following are some of the things you need to take care of if you want to maximize your sales and conversions on mobiles:
1. Users should be able to read the page without zooming.
2. Focus on all important elements.
3. Minimize the content; make it simple and easily navigable.
Smart online marketers are realizing that to increase online revenue you need to optimize your visitor’s onsite experience and convert more of them for your goals, and not just your rankings in search engines.
And yet conversion rate optimization is still not as common as internet marketing subjects like SEO, web analytics and usability.
This article is meant to be the best guide you will ever need for conversion rate optimization, and to give you a great kick-start with your efforts.
1. What is conversion rate optimization? 2. What is a conversion and when does it happen? 3. How is conversion rate calculated? 4. Are there more specific ways to measure website success? 5. Why do conversion rate optimization for your website? 6. What tools do you need for conversion rate optimization? 7. What else you need for conversion rate optimization? 8. What elements have biggest impact on conversion? 9. What is a good conversion rate? 10. Conversion rate optimization do’s and don’ts
+ Resources for deep diving into conversion rate optimization
The point of optimization is to find out what works best in your particular case and on your specific target audience.
Since all products, offers, and companies are different – just like the motivations of potential customers are going to be different – there really is no “one size fits all” solution that works every time.
So use the tips in this article as inspiration – but make sure to test what works best on your landing page.
Let’s get started with our step-to-step guide for creating SEO landing page (that converts!
Step 1: Set your landing page goals Step 2: Develop Search Personas Step 3: Create content with search personas in mind Step 4: Arranging the layout of your SEO landing page Step 5: Keep the most important element above the fold Step 6: Use Pictures to Boost Conversions Step 7: Make Use of Videos Step 8: Be persistent with your call-to-action Step 9: Leverage Testimonials Step 10: Use Heatmaps to easily identify the focal point areas Step 11: Write effective headlines to drive traffic
With mobile web use dramatically on the rise, marketers can no longer ignore the impact.
There are over 4 billion mobile phones on the planet, and Google estimates by 2014 more people will use mobile phones than PCs to go online.
It's time to adapt your strategy.
Instead of just designing a traditional landing page, plan to uniquely consider landing page content and layout for various devices and screens of all sizes – desktops, tablets, smartphones and beyond.
Here are 10 Ways to Make Your Landing Page Mobile-Friendly:
If you’ve ever wondered how to build a landing page that converts, or even why you should be using them, you’re in the right place.
Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time.
We'll take you on a trip across the U.S., stopping in at some famous American landmarks to learn how to create landing pages that convert more visitors into leads and customers, admittedly pushing the limits of metaphor further than it probably should be ;-)
Landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes, attention to landing page optimization can also easily fly out the window.
So if you've been guilty of launching landing pages left and right all willy nilly, you may be overlooking some little details that can take the performance of your landing pages from good, to great.
Got 15 extra minutes on your hands?
Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.