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A Stronger Approach to Inbound Marketing A/B Testing

A Stronger Approach to Inbound Marketing A/B Testing | Landing Pages | Scoop.it
Performing A/B testing of the primary communication elements of Inbound Marketing– your website, content, emails and landing pages – is a great way to identify effective (and less effective) ways to communicate your message and convert traffic into leads. The feedback is directly from users, and based on reactions to different designs, copy, offers, calls-to-action, user experiences, etc. But too often, the results of A/B testing are used to identify how to a product or service should be marketed. A/B testing, however, should follow – not determine – a well-reasoned content strategy and simply used to pinpoint which way of communicating the same message is most effective.
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4 Do’s and Don’ts of a Good Landing Page Design | Design Web Kit

4 Do’s and Don’ts of a Good Landing Page Design | Design Web Kit | Landing Pages | Scoop.it
“ Want your website to be successful? Create good landing pages - stop testing your visitors’ patience and attention.”
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How To Design A Landing Page That Converts - Marketing Land

How To Design A Landing Page That Converts - Marketing Land | Landing Pages | Scoop.it
“How To Design A Landing Page That Converts Marketing Land The problem is that business landing pages generally fail to meet the expectations of the visitor.”
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The Only Metrics You Need to Optimize Website Performance

The Only Metrics You Need to Optimize Website Performance | Landing Pages | Scoop.it
Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot . Let's review the 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance....
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Why A Custom Video Landing Page Template Will Increase Your Click Through ... - Business 2 Community

Why A Custom Video Landing Page Template Will Increase Your Click Through ... - Business 2 Community | Landing Pages | Scoop.it
“Business 2 Community Why A Custom Video Landing Page Template Will Increase Your Click Through ... Business 2 Community In addition, SearchEngineWatch stated that video landing pages generated 4 to 7 times more response and engagement.”
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