Inbound Marketing
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Landing Page Design tips and tricks. Curated by http://landable.co
Curated by Rob Mazur
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Rescooped by Rob Mazur from Content Marketing & Content Strategy
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89 Inbound Marketing Tactics from Mozcon 2013 Day 3

89 Inbound Marketing Tactics from Mozcon 2013 Day 3 | Inbound Marketing | Scoop.it
MozCon 2013 is in the books and day 3 brought everything to a close in fitting fashion. From what to test in social marketing to how to improve the culture of your workplace, read on to find it all in the 100 inbound marketing tactics listed below.

Via Stefano Principato
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Stefano Principato's curator insight, July 11, 2013 4:07 AM
Anatomy of a Viral Hit: Reach Millions, Cultivate Relationships and Generate Links
Rescooped by Rob Mazur from Public Relations & Social Media Insight
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5 Inbound Marketing Key Performance Indicators You Can’t Ignore

5 Inbound Marketing Key Performance Indicators You Can’t Ignore | Inbound Marketing | Scoop.it

Use key performance indicators (KPIs) to effectively manage Inbound Marketing activities....One of the things I love most about Inbound Marketing is that it lends itself to creation of an Inbound scorecard of KPIs that tie directly back to business goals, and give the ability to quickly evaluate performance and make instant adjustments to strategies and tactics.

 

Just as important is how your scorecard can contribute to a virtuous cycle: improved results lead to strengthened commitment and participation, which leads to more support, continued resource commitment…and even better results!Inbound Marketing allows businesses access to more marketing metrics than most businesses have ever had the luxury of enjoying. Here’s a list of what we consider our top five Inbound KPIs...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 6, 2013 2:18 PM

I liked these smart measurement suggestions. Worth reading.

Rescooped by Rob Mazur from The MarTech Digest
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The 5 Step Formula to Inbound Marketing | BoldThink

The 5 Step Formula to Inbound Marketing | BoldThink | Inbound Marketing | Scoop.it
In order to turn your business into a lead generating machine, you need to understand how inbound marketing works.

Via marketingIO
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marketingIO's curator insight, June 10, 2013 7:33 AM
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Julien Thiboust's curator insight, June 14, 2013 2:47 AM

Nouvelle infographie qui reprend les étapes et le concept de l'entonnoir en Inbound Marketing.