Lances IMC Milestone 2 Articles (Consumer Behaviour)
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Lances IMC Milestone 2 Articles (Consumer Behaviour)
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HTC Details Bold New U.S. Marketing Campaign | TechnoBuffalo

HTC Details Bold New U.S. Marketing Campaign | TechnoBuffalo | Lances IMC Milestone 2 Articles (Consumer Behaviour) | Scoop.it
In an effort to really hype up and push the HTC One before the device launches on April 19, HTC says it will erect Showrooms around high-traffic malls across the U.S. The store-within-a-store kiosks, which will be up for “a ...
Lance Holland's insight:

HTC, a phone making company, are advertising their new HTC one by a new means (for the company) by erecting store-within-a-store showrooms in traffic malls around the U.S. This shows HTC have analysed consumer touch points and found that physical store within store interactions are very efficient and effective. This strategy comes under consumer behaviour touch points, and HTC have obviously thought that consumers being able to touch and experience the new phone will more easily recognise a problem with their old phone, and now need to upgrade to the brand new HTC One. Not a new concept in IMC, but it does show implications for what convinces consumers in the smartphone market to buy particular brands.

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Norman Vaz's comment, April 5, 2013 11:57 PM
“Everything Your Phone Isn't.” That pretty much says it all HTC's new marketing slogan is appealing and would make you interested in viewing what it is all about and with its advertising videos being played on youtube, vevo etc will be very beneficial as their using social platforms this is a smart way HTC is marketing their new product and having interacting kiosk in the malls to back their advertisements like lance said above is very efficient and effective.
Kasem Tanom's comment, April 8, 2013 5:51 AM
HTC is launching their product in a very competitive market competing amongst Apple and Samsung. In my opinion advertising their products in kiosks at malls is a good way to do direct marketing and also promoting brand awareness as shoppers are walking pass and when they see the new HTC product they will definitely stop to come check it out gathering information about the new features etc which in the end will help them decide whether to purchase it or not.
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Tesla's media strategy: build a brand without spending on advertising - San Jose Mercury News

Tesla's media strategy: build a brand without spending on advertising - San Jose Mercury News | Lances IMC Milestone 2 Articles (Consumer Behaviour) | Scoop.it
Tesla's media strategy: build a brand without spending on advertising San Jose Mercury News Greg Sieck, a San Francisco-based brand strategist, likened Musk's image as the Silicon Valley pioneer taking on Detroit and Big Oil to the way Lee Iacocca...
Lance Holland's insight:

An upcoming electric car making company that spends little to no budget on advertising? Highlights the special importance of social media as it influences consumer behaviour. Potential consumers are exposed via social media, and they are more engaged with the brand as it breaks typical marketing conventions. Tesla motors are relying on pure buzz and social interaction to gain public awareness, and it is working very effectively so far. Also linked to public recognition in the consumer behaviour model

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Norman Vaz's comment, April 5, 2013 11:47 PM
In my opinion this is a very good marketing technique being used as it is different from all of the other car companies. Being unique in the market today is what public recognise however there is always risk involved in this way of advertising and there are a lot of critics rooting for it to fail in the article so hopefully this company can prove them wrong.
Kasem Tanom's comment, April 8, 2013 5:40 AM
I agree with Norman the marketing technique telsa uses is unique and different from the other car companies. However in my opinion this is a very clever way to promote brand awareness as nowdays social media is very easy to get access to via smartphones etc and is part of our daily lives.
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Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community

Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community | Lances IMC Milestone 2 Articles (Consumer Behaviour) | Scoop.it
Consumer behavior is undergoing a significant shift.
Lance Holland's insight:

Significant shift in consumer behaviour as consumers feel more attached to a brand that uses images to express its personality. Consumers are now more often purchasing brands products/services that market using images rather than words. Shows a significant shift from the typical marketing slogan/catch phrase. Strong implications for marketers as they have to change perspective to this new consumer outlook.

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Deelan Patel's comment, April 9, 2013 4:29 PM
pic's tell a 1000 words? pics and visual diagrams are an awsome way to grab the attention of customers and hold on to that customer is well. "Images drive an emotional reaction with an immediacy that no other medium offers." This article talks about the switch in consumer behaviour as social media conversations are transitioning from text to pictures. Consumers are now more often purchasing brands products/services that market using images rather than words. Shows a significant shift from the typical marketing slogan/catch phrase. Strong implications for marketers as they have to change perspective to this new consumer outlook.
Chris Mays's comment, April 9, 2013 5:05 PM
Well said. With the rise of Facebook, Flickr, Instagram and other social networking sites, it can be seen just how easy it is get a photo out there on the Internet. Smartphone cameras are advancing all the time and image quality is getting a lot better. People relate to images. So why not advertise products in a way that consumers can relate to. As Deelan said, "pics tell a 1000 words."
Mohammed Bin Afif's comment, April 9, 2013 11:22 PM
I wonder if people rect more to pictures today than they did 20 years ago. Images have become far more involved with more time spent on their design etc. Also, nowadays people requires things far more instantaneous than in the past with emails instead of mail and phones we carry around i stead of landlines. This may be a reason why people place so much emphasis on images now rather than text as it gives them more information faster. If this is the case then marketers can adopt this into their marketing strategies and incorporate it within al organisational communication through an Integrated marketing communication strategy which will ensure the same images are used throughout all of the organisations advertising.