Google definitely got itself a solid portfolio of devices and technologies when it acquired Motorola Mobility, but if the Motorola brand doesn’t exactly stir strong feelings in you, you’re not alone. Google itself apparently feels the same way.
Googles strong brand has allowed the company to extend the brand by acquiring Motorolla. Google brands strength has made this an acceptable move o consumers and should help to negate any hard feelings of loyal Motorolla customers. Additionally, Motorolla consumers are now exposed to Googles brand through the acquisition. this article reinforces the importance of brand strength and what sit allows company's to acceptably do, and further enhance their brand.
Fascinating implications for IMC. A stronger organisational culture would certainly have a positive effect on brand strength. Stronger brands = higher awareness and brand recognition. Perhaps greater retention and recall. the brands we all remember do seem to have stronger culture ie Apple, Nike
G 4 Games Apple Strikes Back Against Samsung And The Galaxy S4 Marketing Forbes Apple's marketing chief Phil Schiller took a swipe at Android in advance of Samsung's launch of the Galaxy S4 last week, and now the rest of the marketing department...
Lance Holland's insight:
This article demonstrates the importance of having a strong brand. Apples lead in the smartphone industry and overall brand strength allows them to directly compete with Samsung and Android regarding consumer recall of smartphone brands. In this case Apple want to be the first to come to mind when discussing smartphone brands. Reinforces importance of a strong brand and implications for marketing strategies.
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