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Can't sleep? Blame your screen time - Daily Life

Can't sleep? Blame your screen time - Daily Life | lagom | Scoop.it
Daily Life
Can't sleep? Blame your screen time
Daily Life
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Start The New Year Right! Go To Bed Early

Start The New Year Right! Go To Bed Early | lagom | Scoop.it
Want to know how to get to sleep earlier so you can be more rested the next day? See these tips on how to get to sleep earlier to learn more.
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GPS satellites suggest Earth is heavy with dark matter - physics-math - 02 January 2014 - New Scientist

GPS satellites suggest Earth is heavy with dark matter - physics-math - 02 January 2014 - New Scientist | lagom | Scoop.it
A new analysis of satellite orbits suggest Earth is heavier than expected, perhaps due to a halo of dark matter around its equator
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How to Create a Culture of Organizational Wellbeing

How to Create a Culture of Organizational Wellbeing | lagom | Scoop.it
Individual wellbeing, engagement, and a culture of wellbeing link to important organizational outcomes. Here's how executives can build a culture of wellbeing that will help their organizations thrive.

Via Patrick Scheuerer
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What's Most Important in Your Life? - Huffington Post

What's Most Important in Your Life? - Huffington Post | lagom | Scoop.it
What's Most Important in Your Life?
Huffington Post
Put simply, what is most important in my life is cultivating the ability to help people be happy, and to relieve them of the suffering they experience.
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Ice-blasting test proves that comet impacts can spark life's ingredients - NBCNews.com

Ice-blasting test proves that comet impacts can spark life's ingredients - NBCNews.com | lagom | Scoop.it
Space.com Ice-blasting test proves that comet impacts can spark life's ingredients NBCNews.com Scientists fired steel balls into blocks of ice with a glorified BB gun to prove that cometary impacts could have created the chemical building blocks of...
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Patient Understanding and Health Comprehension In the Age of Social Media

Patient Understanding and Health Comprehension In the Age of Social Media | lagom | Scoop.it

Your patient can be your friend and advocate

Sales of medical devices and pharmaceuticals are influenced by patients. Patients can help promote a brand by letting physicians know about it and talking about it with their friends on- or off-line. Patients can even agree to receive a certain treatment or participate in a clinical study based on their understanding of the way a product could advance their health.

Just look at the following statistics:

40% of consumers say that information they have found on social media sites affects the way that they manage their health42% of consumers use the internet to look up reviews for treatments and products34% of patients use the internet to discover new brands32% of patients use the internet to evaluate specific features of a product

 

What needs to be taken into account is the patient’s experience and this means promoting the patient understanding of your product.

Patient understanding and literacy is not as high as you may think

The average patient that reads health information is not as literate as you m
ay have come to believe. Patient understanding and comprehension is in fact extremely low.

 

New research published in JAMA Internal Medicine assesses readability of patient education resources found online. The research determined that such materials often are too complex for their intended audience. The main reason is that the average American adult reads at approximately a seventh- to- eighth-grade level.

 

An average patient would get completely lost in the endless jargon a medical marketer puts in his communications materials. Information that medical devices companies promote is highly technical and feature based. We often see that doctors cannot comprehend these densely written, jargon-filled brochures and one-pagers. So what about patients?

 

Some words that seem extremely clear for a medical marketer may not be understood by patients. “Simple” words such as benign, terminal, or hypertension may not be as clear as you believe, according to the Agency of HealthCare Research and Quality (AHRQ).

 

As it turns out, some disciplines perform worse than others. Of the 16 medical disciplines researched, the quality of writing in obstetrics and gynecology materials was especially full of clichés and grammar mistakes.

Want positive feedback on your product? Promote patient understanding and experience.

Do the following:

Write content especially designed for patients – If you do not have a patient section in your medical site, build one now. Having such a section will increase your products’ appeal, promote patient understanding and create a positive patient experience, which is what you want. Explain your product in plain English – Start by removing buzzwords and writing in language that isn’t technical but rather appealing to the readers. Explain your devices’ benefits and the drawbacks of the solutions offered by your competitors in the simplest terms. Give the patient collateral to a 15 year old. Before you print or publish on your website, give the material to a 15 year old to read. Did he understand it? If he did, chances are your patient will understand it too. Industry sources claim that the level of materials should be aimed to the comprehension levels of a sixth grader! Use a lot of pictures – Do not stuff your materials with a lot of text. Use pictures if you can, even hiring a professional photographer if you can afford one. There is actually quite a lot to learn from the medical aesthetics industry, which uses before and after pictures extensively. Use videos – 25% of U.S. adults watch videos and product information related to healthcare . Watching is so much easier than reading. Create patient videos to optimize the patient experience and accommodate to patient needs. Share these on your website and on YouTube. Keep them engaged – Motivate patients to share the information about your device to pique physicians’ curiosity. There are several ways this can be done, which we will cover in a future post. 

For now, remember that your patient is interested – he or she just might not have the background to understand complicated medical marketing communications materials. Write it well, without jargon or unnecessary complicated language, and you’ll have satisfied and better informed patients—and advocates.


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Only 7 steps to a happy Well-being? Like (new you, new year, new ...

Only 7 steps to a happy Well-being? Like (new you, new year, new ... | lagom | Scoop.it
Wellbeing: 7 steps to a happy new you. 1 Audit your happiness. Research from around the Western world shows that happy people live between 7 and a half to 10 years longer than unhappy people. (Unless a case of traffic ...
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50 Things Not To Waste Time On In 2014

50 Things Not To Waste Time On In 2014 | lagom | Scoop.it
Don't waste your time in the new year by taking a look at these 50 tips for quick and easy ways to live on the up!
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It's confirmed: Matter is merely vacuum fluctuations - physics-math - 20 November 2008 - New Scientist

It's confirmed: Matter is merely vacuum fluctuations - physics-math - 20 November 2008 - New Scientist | lagom | Scoop.it
The apparently solid stuff is no more than fluctuations in the quantum vacuum, fiendishly complex calculations confirm
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Wider understanding

Wider understanding | lagom | Scoop.it
A CALORIE is a calorie. Eat too many and spend too few, and you will become obese and sickly. This is the conventional wisdom. But increasingly, it looks too...
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The genes that make you a true individual - life - 17 September 2013 - New Scientist

The genes that make you a true individual - life - 17 September 2013 - New Scientist | lagom | Scoop.it
Your compatibility genes make you unique as well as affecting all parts of your life, from your health to your choice in partner, finds Mark Viney
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How 50 Cups of Coffee Can Change Your Life

How 50 Cups of Coffee Can Change Your Life | lagom | Scoop.it
Raising investment, changing careers, or leaving your city? Then you owe it to yourself to have coffee with 50 people. (If you want to change your life, have a cup of coffee. Better yet, make that 50 cups of coffee.
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