OLX spins a ghost story for 'Ghar Baitho Kamao' marketing campaign Best Media Info OLX.in's new fun-filled campaign reminds you that things lying ignored in your house may be useful to someone else and can become a lucrative means for you to earn...
|Scooped by jason boult|
This article talks about India’s OLX’s cleverly built marketing campaign designed around reminding consumers to take things that are left lying around the house that are currently unused and have them sell them to those who might find them useful through Olx’s free classified website. The marketing message portrayed here by OLX is for consumers to ‘unlock the value of the unused goods in your house’ and using Olx.in is the most convenient way to do this. The goal of this campaign is to increase Olx’s userbase and penetrate tier 2 & 3 towns.
The integrated marketing communications media designed for this marketing campaign will be visible using methods of TV, Print, OOH, online and social media platforms, has been cleverly designed to appeal relevant and relatable to the masses.
The humorous campaign message features two ghosts who play hide and seek. As they look for a place to hide, one of them finds the place over cluttered with unused items and then suggests to the house owner to make use of the OLX website and sell his unused items.
The idea is to encourage consumers not to hoard because allot of people think they will use some of these things in the future but never do. So why not un-clutter your house and make good money on those unused items that others might deem valuable.
Olx’s ghosts marketing campaign has been a successful one and OLX now owns 60 percent of the online classifieds market in India.
I think Olx’s marketing ideas were clever, humorous with the message hitting home to many Indian families. Un-clutter your home and make some money whilst doing so all in a convenient and easy way.