Video as content marketing tool
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Video as content marketing tool
Video is more and more used on the web. What are the good tips to have the best ROI ? -- La video est de plus utilisée sur le web. Quelles sont les bonnes pratiques pour en tirer le meilleur ROI en marketing de contenu ?
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La Vidéo Marketing en B2B, outil de content marketing

La Vidéo Marketing en B2B, outil de content marketing | Video as content marketing tool | Scoop.it
La vidéo est un contenu marketing de plus en plus utilisé sur Internet. En B2B, comment est-elle utilisée, pour la marque ou pour développer les ventes ?
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Social Media Video: How to Get Results

Social Media Video: How to Get Results | Video as content marketing tool | Scoop.it
Want to learn how to leverage social media video marketing? Learn from the best like Gary Vaynerchuck in this blog post!
Christelle Austruy's insight:

Un guide plateforme par plateforme sur l'utilisation de la vidéo :

  • Facebook
  • Instagram
  • Snapchat
  • Twitter
  • Vine
  • YouTube
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The Difference Between Video Marketing and Video Advertising

The Difference Between Video Marketing and Video Advertising | Video as content marketing tool | Scoop.it

Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often.

Christelle Austruy's insight:

Un article simple qui explique bien la différence en la vidéo en tant que contenu marketing et la vidéo en tant qu'outil publicitaire.

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Video Content Marketing - Quick-and-simple Guide to get Started

Video Content Marketing - Quick-and-simple Guide to get Started | Video as content marketing tool | Scoop.it

Learn how to increase the value of your brand by creating engaging, meaningful video content for your audience.

Christelle Austruy's insight:

Un article résumé et clair pour mettre en place une stratégie de contenu vidéo.

  1. Déterminer son audience
  2. S'aligner avec ses objectifs d'image de marque
  3. Créer le contenu et le diffuser
  4. partager, partager et partager ...
  5. Mesurer et attribuer le contenu
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Why 2016 Will Be the Year of Video Marketing

Why 2016 Will Be the Year of Video Marketing | Video as content marketing tool | Scoop.it
Video isn’t just a nice afterthought anymore. Here's why video is becoming an essential part of every content marketing strategy.
Christelle Austruy's insight:

Voilà la raison pourquoi j'ai choisi le sujet de ma thèse MBAMCI sur celui de la vidéo !!! ;-)

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What Marketers Need to Know About Interactive Video

What Marketers Need to Know About Interactive Video | Video as content marketing tool | Scoop.it

Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I, and one of the standout tracks is a cover of Bob Dyan’s Just Lik…

Christelle Austruy's insight:

La vidéo interactive est un outil très puissant en marketing, et, il n'est pas si difficile à utiliser. Comme tout contenu il doit être inclus dans une stratégie claire pour être efficace et avoir un ROI.

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10 astuces pour réaliser un bon Periscope

Vous avez entendu parler de Periscope ? Vous voulez utiliser Periscope ? mais vous ne savez pas comment faire et vous vous demandez comment bien l'utilise
Christelle Austruy's insight:

Je pense que Periscope va devenir un outil incontournable sur les réseaux sociaux si Twitter continue à innover avec de nouvelles fonctionnalités.

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The Best Video Content for Every Step of the Marketing Funnel

The Best Video Content for Every Step of the Marketing Funnel | Video as content marketing tool | Scoop.it

Seamlessly incorporate video content into every stage of your marketing funnel with these 13 ideas.

Christelle Austruy's insight:

La vidéo peut être utilisée à toutes les étapes de l'entonnoir de conversion marketing. A chaque étapes elle doit respecter un certain format pour être eficace. Voici quelques exemples dans cet article.

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How to Track the ROI of Your Video Marketing : Social Media Examiner

How to Track the ROI of Your Video Marketing : Social Media Examiner | Video as content marketing tool | Scoop.it
Are you struggling to measure the ROI of your marketing videos? Discover how to track and measure the ROI for your video marketing efforts.
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Pinterest is testing video ads

Pinterest is testing video ads | Video as content marketing tool | Scoop.it
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Christelle Austruy's insight:

Même Pinterest se met à la pub vidéo sur son réseau. Alors qu'attendez-vous pour vous mettre à la vidéo ?

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Video Marketing: What the Savviest Marketers Can Expect this Year [Slideshare] - Vidyard

Video Marketing: What the Savviest Marketers Can Expect this Year [Slideshare] - Vidyard | Video as content marketing tool | Scoop.it
As we come to the final lap of Q1, make sure you're on the leading edge of marketing trends. Take a look at the top 5 video predictions for 2016.
Christelle Austruy's insight:

La vidéo interactive est en train d'arriver d'arriver pour le marketing B2B. Elle participe à enrichir l'expérience client au grand bénéfice de la marque et ses produits.

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AUplaisir's curator insight, March 31, 7:11 AM

La vidéo interactive est en train d'arriver d'arriver pour le marketing B2B. Elle participe à enrichir l'expérience client au grand bénéfice de la marque et ses produits.

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7 Tips for a Successful Snapchat Video Marketing Campaign

7 Tips for a Successful Snapchat Video Marketing Campaign | Video as content marketing tool | Scoop.it
We take a look at 7 tips for a successful Snapchat video marketing campaign that brands and creators can implement today.
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The Real Psychology Behind Hyper-Personalized Marketing - Vidyard

The Real Psychology Behind Hyper-Personalized Marketing - Vidyard | Video as content marketing tool | Scoop.it
No one likes to feel like a number. It's time to get personal with your marketing.
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How to Create Social Media Videos on a Budget : Social Media Examiner

How to Create Social Media Videos on a Budget : Social Media Examiner | Video as content marketing tool | Scoop.it

Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget.

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Quelle est la durée de vie de vos publications sur les réseaux sociaux ? | ABILWAYS DIGITAL

Quelle est la durée de vie de vos publications sur les réseaux sociaux ? | ABILWAYS DIGITAL | Video as content marketing tool | Scoop.it
Réseaux sociaux : quelle est la durée de vie de vos publications ?
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10 Key Guidelines for Online Video Marketing - Jeffbullas's Blog

10 Key Guidelines for Online Video Marketing - Jeffbullas's Blog | Video as content marketing tool | Scoop.it
Online video marketing has gained a lot of traction since YouTube and social media made it easy to produce and share online videos.Here are 10 key tips.
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How Brands Are Using Live Streaming Video Successfully

How Brands Are Using Live Streaming Video Successfully | Video as content marketing tool | Scoop.it

Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully.

Christelle Austruy's insight:

Le live streaming continue sa montée pour le branding des marques. C'est un outil de plus en plus facile à mettre en oeuvre. Maintenant, il faut respecter quelques bonnes oratiques pour en tirer le meilleur.

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5 New Facebook Live Video Features for Marketers : Social Media Examiner

5 New Facebook Live Video Features for Marketers : Social Media Examiner | Video as content marketing tool | Scoop.it
Want to learn more about Facebook Live? Discover what marketers need to know about the newest Facebook Live video features.
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How To Optimise Your Video Marketing On YouTube

How To Optimise Your Video Marketing On YouTube | Video as content marketing tool | Scoop.it
YouTube is one enormous network. Getting your YouTube videos discovered is no mean feat. Here're our tips for maximising your video marketing on YouTube.
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Instagram augmente la durée maximale de ses vidéos organiques à 60 secondes

Instagram augmente la durée maximale de ses vidéos organiques à 60 secondes | Video as content marketing tool | Scoop.it
Que les producteurs de vidéos sur Instagram se réjouissent: le service de partage de photos et de vidéos vient d'annoncer l'augmentation prochaine de la
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Facebook Live: Why Live Video Matters for Marketers : Social Media Examiner

Facebook Live: Why Live Video Matters for Marketers : Social Media Examiner | Video as content marketing tool | Scoop.it

Social Media Marketing Podcast 187. In this episode Mari Smith will explore Facebook Live, how it works, what it means for marketers and much more.

Christelle Austruy's insight:

Le live vidéo prend de plus en plus d'importance depuis l'apparition de Meerkat et Periscope. Facebook s'est lancé l'année dernière sur ce créneau et vu l'audience de la plateforme, le succès est grandissant.
L'intérêt du live est de plonger les internautes dans le coté émotionnel de la marque ce qui rapproche l'acheteur de la marque et augmente la probabilité d'achat d'un produit ou service de cette marque.

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Seven tips for driving an emotional response to video marketing

Seven tips for driving an emotional response to video marketing | Video as content marketing tool | Scoop.it
The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content.
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B2B video marketing: five tips for better results

B2B video marketing: five tips for better results | Video as content marketing tool | Scoop.it
Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating.
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Should You Pick Animated or Live Action Video for Your Campaign?

Should You Pick Animated or Live Action Video for Your Campaign? | Video as content marketing tool | Scoop.it
You've got a campaign to get out the door and need a video that will engage your audience. What will work better: a live action or animated video?
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Top 5 Advanced YouTube Features For Marketers

Top 5 Advanced YouTube Features For Marketers | Video as content marketing tool | Scoop.it
Standing out on YouTube means more than just using the platform – it means mastering the advanced YouTube Features. 
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