Not a day goes by without hearing yet another story about Facebook's demise. These stories can generally be divided up into three categories. First we have the stories about how younger people are leaving Facebook and how their overall engagement is trending down. Secondly we have the more speculative posts that look at different trends and try to predict how that will affect Facebook's future. And finally, we have the increasing discontent from brands and content creators, who are annoyed by the lack of real effect they get from Facebook.