Amazon.com Inc is producing its own movies and TV programming using the consumer tracking and data crunching skills it developed while becoming the world's largest Internet retailer.
Essentially, Amazon is crowdsourcing the creation of original content -- movies such as "Zombies versus Gladiators" and the children's TV series "Magic Monkey Billionaire."
Instead of green-lighting a feature-length film or TV pilot, Amazon first helps develop the scripts it options into trial videos. It posts these online to solicit reviews and feedback from its millions of customers. Writers use the feedback to adjust scripts, hoping to boost the chances of creating a hit when Amazon spends millions of dollars turning projects into full movies or TV shows.
Via Denis Vergnaud, Emmanuel Belleville