Actress and singer Queen Latifah recently took her passion for heart disease awareness live on social media, leading a “Rise Above Heart Failure” panel discussion on Facebook Live on World Heart Day. Novartis sponsored the American Heart Association's effort.
Novartis has struggled to gain share with its heart failure med Entresto because of the treatment's high price tag, despite strong endorsements from leading cardiac groups and published research advising physicians to switch to the drug. And using a softer-style disease awareness campaign with a very likable celebrity is a contrast to its harder-hitting Entresto DTC marketing, which sparked protests from cardiologists and consumers for its stark depiction equating heart failure to a room filling with water while a patient calmly reads the paper (read “All We Have to Fear is... Scary #Pharma Disease Awareness Ads!”; http://sco.lt/96jYR7).
That ad was quickly discontinued, replaced this spring with more sentimental ads featuring older heart failure patients warbling the Annie show tune "Tomorrow" as they go about their day (read “Tomorrow, Tomorrow, After DTC, Sales Will Come for Entresto, Bet Your Bottom Dollar!”; http://sco.lt/7L6LHl).
“The way people look for health information is constantly evolving, and we do our best to keep up with the needs of our audiences,” a Novartis spokesman said in an email interview with FiercePharma. “We were drawn by the potential of Facebook Live to reach a wide audience in real time, to facilitate live engagement, and to allow on-demand viewing.”
Novartis will be launching a “new social media initiative for the HF community” in the coming months, he added.
Latifah has been the spokesperson for Rise Above since it launched last year. Novartis approached her and her mother Rita Owens, and they joined the effort as a way to amp up the conversation around heart failure and inspire people to make small changes in their daily lives to manage the disease. Owens was diagnosed with heart failure after she passed out as school teacher while in her early 50s, and before that, she didn’t know she had heart problems.
Both Latifah and her mother participate in events, videos, media interviews and on social media as part of the initiative
The U.K.'s National Health Service is deploying Dr Now mHealth technology that offers patients video consults as well a telehealth prescription service that delivers needed medicine to patients' homes or other non-medical center locations.
The app, available for Apple and Android devices, is being used by NHS England to shorten the waiting time to see a physician and access to needed medication, according to a HIT Consultant report. The goal is to provide a healthcare service supply chain that helps keep costs down while boosting access to medical practitioners and meds.
Après des années de tests et d'expérimentations, les tablettes tactiles destinées aux soignants sont enfin mûres pour être utilisées dans le cadre sanitaire ultra-strict des hôpitaux et établissements de soins. Exit les relevés papiers. Place aux transmissions en temps réel !
We are in the midst of the digital health movement, it's the topic taking up columns of media space, seminars across cities are headlining the topic and digital health start up investments during Q1 have already surpassed $600m in the US alone. As we witnessed the media frenzy regarding the Apple watch launch and its range of health applications, we now eagerly wait to see if the health revolution is really upon us and whether we will see a real shift in power from physician to patient?
Furthermore, what will this mean for pharma? Will a new patient segment emerge that is truly in control of their healthcare decisions, selling their health data to eagerly waiting research agencies and driving payer treatment decisions? Will chronic health patients finally have a support mechanism through digital technology which informs and helps them on a daily basis?
The truth is, we just don't know, it is likely the above scenario is some time away but one thing we do know is that primary care physicians are concerned with what this new digitally empowered patient segment will bring. The healthcare systems across Europe are already feeling the burden of patient numbers and whilst physicians acknowledge this shift, it is difficult to say whether digital health will bring more help or harm to the current patient–physician paradigm.
Tracking the physician perspective The Ipsos Healthcare Digital Doctor tracker aims to keep abreast of the physician activity and perception on digital health. Our data shows physicians across Europe are comfortable using the conventional technology options such as websites (61% visited a non-pharma and 46% a pharma website to obtain information on a specific drug) and online discussion forums (32% recommended these to their patients, and 34% use these platforms themselves to discuss with other HCPs). However, we are not yet seeing a strong engagement with new technologies such as app based services, with only 26% recommending a health and lifestyle app to a patient during consultation.
Physicians are in agreement health and lifestyle apps will play a strong role in the future, with a possibility they will form part of treatment plans for certain health conditions (57%). Conversely a similar proportion of physicians also believe apps will cause more conflict between themselves and patients (48%). This is where the complexity lays, whilst many are excited about the digital health revolution, healthcare professionals are troubled by the potential areas of conflict that will occur. There is a reluctance to fully embrace this new world and to push patients in the direction of digital health technologies.
How can the gap be met? Interestingly, conflict has always driven curious minds to the path of innovation; there is little doubt somebody (most likely a non-healthcare company) will bridge the gap and find a solution which enables the patient-physician consultation rather than hamper it. So, what will the ultimate solution be and what are the challenges which need to be overcome?
In order to truly engage physicians and empower patients, digital health solutions will need simplicity at the heart of them; there will need to be absolute confidence that the data is accurate and agreements are in place for data to be integrated with electronic medical records.
For pharma and healthcare providers this is an opportunity to support innovation at the grassroots level, through engaging with start-ups and non-traditional partners, thus allowing providers to play a role in shaping the future of digital health solutions. Providers need to be positive catalysts in this time of change, it is important they use their experience and knowledge to foster the patient-physician relationship and have an openness to walk the road less travelled. After all, without deviation from the norm, progress is impossible.
New Report on Social Media and the Patient Experience via TCU and Expio Consulting
Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it’s true that patients also do share bad experiences, it’s far less common.
Patients want to share their stories. And prospective patients want to read stories. Extended families and networks want to read and see these stories as they stay attuned to a loved one’s health issues. Here are a few key questions to consider:
PATIENT SOCIAL STORIESHow are medical stories best captured and shared?What is the role of the medical provider in facilitating patient stories?What is the provider’s role in ensuring HIPPA compliance?
We found patients expect to reach out to providers through social media. 70% expect a response within 24 hours. This has major implications for patient care.
ENGAGING PATIENTS ON SOCIAL PLATFORMSWho is responding to patient stories?How soon are responses being given, and with what level of skill, understanding, training?
The role of new mobile applications and technology continues to grow exponentially. With this growth comes a greater need and opportunity for patient education and care. How – or how well – are HCPs responding?
BARRIERS TO SUCCESS ON SOCIAL MEDIA FOR HEALTH CARE PROVIDERSWhy do medical providers often experience difficulty when entering the ever-expanding social media world?What results has social media proven for medical professionals?Where are the results that internal teams and agencies promise?What can health care providers do to nurture the patient journey?How can medical providers optimize the patient experience for greater outreach?
We teamed up with TCU’s Neeley School of Business to investigate these questions. Our goal is to provide health care leaders a useful perspective with actionable strategies.
Les industriels des dispositifs médicaux et ceux du numérique en santé ont planché avec les pouvoirs publics pour définir les mesures qui vont permettre de faire émerger une véritable filière de télémédecine. A la clé, promettent-ils : 15 000 emplois.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.