Phil Baumann proposes that pharma companies planning on supporting activities in social environments:
Identify clear and specific objectives that lend themselves to social media outletsMatch the social media platform to the brand’s specific objectivesDevelop guidelines and workflows for interactions and engagement opportunitiesEnsure that qualified staff manage all of your social media activitiesWork with vendors who understand customer care and know how to handle all aspects of social media including adverse event identification, correction of misinformation and patient engagement within the unique parameters of each social media platform
Connected-Objects.fr Toshiba dévoile un objet connecté santé destiné aux médecins Connected-Objects.fr Le géant japonais Toshiba annonce qu'il lancera prochainement un premier objet connecté dédié à la santé.
Cardiac, glucose, and blood pressure monitors are the fastest growing markets in mHealth. Which companies should investors keep an eye on to profit from this rapidly growing market? - Leo Sun - Health Care
Lincor Solutions is the leading provider of digital point of care service delivery. Our secure, robust and specifically engineered technology improves patient outcomes, increases efficiencies and reduces costs by delivering clinical applications, administrative functionality, communications, patient education and entertainment services, direct to the bedside.
The Journal of Medical Internet Research defines Health 2.0 as –
“the use of a specific set of Web tools (blogs, Podcasts, tagging, search, wikis, etc) by actors in health care including doctors, patients, and scientists, using principles of open source and generation of content by users, and the power of networks in order to personalize health care, collaborate, and promote health education.”
The “2.0” moniker in Health 2.0 is a play on Web 2.0 which refers to the second generation development of the Internet characterized by the change from static web pages to easily shareable, dynamic, user-generated content tools such as blogs, wikis, social networks, video-sharing sites, mashups, hosted services and web-based software applications.
In simple words, Health 2.0 can be defined as the use of web 2.0 or social media tools to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders in healthcare in order to achieve better health outcomes.
How is Health 2.0 used in healthcare?
Social media changes the traditional one-to-one patient-doctor dialogue to one-to-many and many-to-many dialogues between doctors-patients, patients-patients and doctors-doctors at a phenomenal speed. This fundamental change in how people in the healthcare ecosystem interact with each other opens up the possibilities for many novel applications of social media in healthcare such as:
Patients and physicians interact via social media to promote awareness about diseases, precautions and other health-related information with each other.Consumers use social media to meet their health-related wants, needs and preferences.Online applications like WebMD offer platforms for both consumer and physician-moderated health-related conversations.Healthcare organizations use online communities for disease management. For example, Inspire.com offers patients 24/7 access to its peer communities.Clinical investigators and contract research organizations use online communities to recruit volunteers for clinical trials.Some sites allow patients to upload detailed information about their conditions through Personal Health Records and receive information from similar patients.Online applications are used in health professional trainings for collaboration to share cases and opinions.Public health and regulatory agencies use social media tools for public health campaigns and announcements.Web applications are used for treatment, physician and hospital selection and medical expense comparisons.
Current Market and Industry Trends
The Health 2.0 market is typically included in the Health IT market and hence no separate market estimations for the use of social media in healthcare exist. However, the use of social media in healthcare is rapidly increasing. Since the GCC has the highest smartphone penetration rates among high-use countries, the highest daily app use, and some of the highest rates of social media usage, Health 2.0 is being rapidly adopted in this region.
According to a Health Research Institute survey, 42% of consumers are using social media to access consumer reviews of treatments, physicians and hospitals. 25% have posted about their health status at least once and 20% have joined a health-related forum or community.
However, the most important takeaway is that more than 80% of consumers in the age group 18-24 are using social media to access and share health information and 40% of them say that social media strongly affects their healthcare-related decisions.
A Google/Complete Hospital study sheds more light on the impact of information technology in healthcare: 84% of patients used both online and offline sources for hospital research, 77% of patients used search prior to booking an appointment, 61% of prospective patients looked at 2+ hospital websites before converting, YouTube traffic to hospital sites has increased 119% YoY, 30% of patients who watched an online video booked an appointment, 1 out of 3 patients used mobile devices daily, and 44% of those researching on a mobile device booked an appointment.
Hospitals increasingly are using social networks for promotional purposes and to gauge consumer experiences with their organizations. More than 700 of the 5,000 U.S. hospitals have a social media and social networking presence to enhance their ability to market services and communicate with stakeholders.
Future trends in the use of social media in healthcare may include:
Healthcare professional societies may be replaced by online networks.Nonprofit foundations may use healthcare and recreational sites to educate their stakeholders and mobilize them for health-related campaigns.Public health organizations may use social networks to reach the public quickly and alert them about disease outbreaks, vaccination drives, quarantines, evacuations and policy debates.Hospitals may use social media to help patients understand their treatment options, engage in crisis management and get feedback.Pharmaceutical and biotechnology companies may mine physician data on physician networks.Medical companies may train physicians on their products using social networks.
Healthcare companies will increasingly take a more proactive approach to integrate social media information for use in customer interactions to meet their needs and deliver value. And those who hesitate to do so will experience a severe disadvantage in communicating the true value they deliver.
Keep a themed schedule. For example, Motivation Monday or Trivia Tuesday. This will make it easy for your marketing team to create content for a specific day.Be educational. People are following you for health-related information. Why not provide them with healthy tips that are related to health such as exercise, nutrition and check-up reminders.Make the best of photos and video testimonials. People are visual. If you can show them a photo or short video of a happy patient, your followers are sure to like, comment, retweet, +1 and share it. All good things in the world of social media!
Figaro Santé La télémédecine arrive à maturité Figaro Santé La réduction des dépenses hospitalières et l'amélioration de l'accompagnement médical à domicile des personnes âgées sont deux priorités pour le gouvernement, rappelées par la ministre de...
The FDA is looking into a new way to regulate drugs and medical devices—by using social media. The agency has drafted social media guidelines that would urge drug companies to use platforms such as Facebook, Twitter, and YouTube, to educate the public about the risks of their prescription drug or medical device.
The draft guidelines, which are currently under review by the agency, propose that companies be required to use the “character space constraints” on social media platforms such as Twitter to tweet the risks, along with the benefits, of a product. The guidelines also recommend that manufacturers include a link that takes readers to more information about the product. In the case of Twitter, that information should all be included in a single tweet.
If a firm concludes that adequate benefit and risk information, as well as other required information, cannot all be communicated within the same character-space-limited communication, then the firm should reconsider using that platform for the intended promotional message.
If approved, the guidelines will become the first formal recommendation by the agency regarding manufacturers’ use of social media.
What’s next on the horizon for doctors and patients? Medical experts predict the biggest changes likely to occur in primary care over the next decade. [...]
- Doctors will rely on Wearbale tech for Real-time Insights..
- Waiting Rooms will be phased out ..
- Up to 35 Percent of Visits Will Happen Virtually—Or Not at All
- Patients Will Increasingly Control Their Medical Charts
The key for success, Burgert says, is for physicians to push through the learning curve and anxiety associated with many new technologies and be open to the changes that lie ahead. She explains: “Physicians who maintain their willingness to listen and learn, despite the common anxiety of not knowing everything in uncharted territory, will be better positioned in the future.”..
Le patient ne l'est plus ! Il prend en main sa santé grâce aux capteurs connectés. Il s'informe sur les traitements avec le web, partage les diagnostics des médecins sur le Net, maîtrise ses data physiologiques. Une révolution silencieuse à laquelle les laboratoires, les hôpitaux et les autorités de santé doivent s'adapter.
L’Université d’été de la e-santé se tiendra à Castres du 2 au 4 juillet. Cet événement, co-organisé par le Centre e-santé et Castres-Mazamet Technopole, devrait attirer près de 600 participants. Le point sur un programme qui s'annonce très dense.
Q2 checkup: Three forces shaping digital health innovation in 2014 MedCity News In this year alone we are seeing some of the biggest players make bets and shifts, from the Office of the National Coordinator for Health Information Technology (ONC)...