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La "Réalité Augmentée" (Augmented Reality [AR])
Entre la réalité et le monde virtuel, se trouve le domaine de la " réalité augmentée " : celui de l'image vidéo telle qu'elle est perçue par le cerveau à laquelle viennent se superposer des informations graphiques et textuelles.
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Augmented Reality Shopping Coming Soon

Augmented Reality Shopping Coming Soon | La "Réalité Augmentée" (Augmented Reality [AR]) | Scoop.it
IBM Research announced the prototype of a mobile app that can act as a personal shopping assistant in stores.

 

 

 

 

 

Read more:

http://mashable.com/2012/07/02/augmented-reality-shopping/

 

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11 Amazing Augmented Reality Ads

11 Amazing Augmented Reality Ads | La "Réalité Augmentée" (Augmented Reality [AR]) | Scoop.it
Net-A-Porter's use of augmented reality brings a whole new meaning to window shopping.
The online luxury fashion retailer created AR storefronts in Paris, New York, London, Munich and Sydney to promote the new Karl by Karl Lagerfeld collection.

 

Read more: http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#net-a-porter-makes-storefronts-interactive-1#ixzz1krWVHIax
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11 Amazing Augmented Reality Ads

11 Amazing Augmented Reality Ads | La "Réalité Augmentée" (Augmented Reality [AR]) | Scoop.it
Absolut's augmented reality campaign, AbsolutTruths, shows consumers how vodka is made using an AR tag hung on Absolut bottles.

 

Read more: http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#absoluts-bottle-will-take-you-to-sweden-2#ixzz1krX6bPmU
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