La nueva comunicación social
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La nueva comunicación social
Las redes sociales ya se encuentran integradas en la comunicación
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Using Scrumban (Scrum + Kanban) for agile marketing - Chief Marketing Technologist

Using Scrumban (Scrum + Kanban) for agile marketing - Chief Marketing Technologist | La nueva comunicación social | Scoop.it
Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section …
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Web Strategy by Jeremiah Owyang | Digital Business | Jeremiah Owyang discusses how technology enables companies to connect with customers

Web Strategy by Jeremiah Owyang | Digital Business | Jeremiah Owyang discusses how technology enables companies to connect with customers | La nueva comunicación social | Scoop.it
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Are we in a marketing revolution ... Or something even more surprising?

Are we in a marketing revolution ... Or something even more surprising? | La nueva comunicación social | Scoop.it
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.
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Humaniza

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Why Do Content Marketing? - B2B Marketing Insider

Why Do Content Marketing? - B2B Marketing Insider | La nueva comunicación social | Scoop.it
Why do content marketing? This is a question I get all the time. Read my answer here along with 5 other content marketing questions...
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Buena pregunta y buena respuesta

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The Four Biggest Content Marketing Pain Points

The Four Biggest Content Marketing Pain Points | La nueva comunicación social | Scoop.it
What are the biggest content marketing pain points. The latest ebook from ComBlu covers the top four and strategies on how to address them.
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Estrategia de contenidos / Contenidos de valor ...

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Broadcast Yourselfie: How teens use social media and why it matters to you

Broadcast Yourselfie: How teens use social media and why it matters to you | La nueva comunicación social | Scoop.it
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¿Familiarizado ya con el nuevo “universo” de las Redes Sociales?

¿Familiarizado ya con el nuevo “universo” de las Redes Sociales? | La nueva comunicación social | Scoop.it
Ya ha llovido mucho desde que en 2.008 Brian Solis publicó la primera versión del Conversation Prism...
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Entorno social 2013 https://conversationprism.com/

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Internet Phases: Past, Present, and Future | Web Strategy by Jeremiah

Internet Phases: Past, Present, and Future | Web Strategy by Jeremiah | La nueva comunicación social | Scoop.it
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Social technology enabled the sharing of media and ideas called social business --the same tools enable sharing of goods and services called the collaborative economy

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Plugging into the Future of Humanity: Exploring the Human API

Plugging into the Future of Humanity: Exploring the Human API | La nueva comunicación social | Scoop.it
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Un mundo hiperconectado ¿qué nos deparará?
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Is Influence The Currency Of The Social Web?

Is Influence The Currency Of The Social Web? | La nueva comunicación social | Scoop.it
Video of Joe Fernandez from Klout where he talks about how influence is the Currency Of The Social Web.
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La importancia de los contenidos ...

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5 Ways Leaders Empower The Social Enterprise

5 Ways Leaders Empower The Social Enterprise | La nueva comunicación social | Scoop.it
We all saw the power of social and community last week in Oklahoma. People came together and the result was something unified and powerful and greater than the sum of  its parts.
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Talento Conectado :-)

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La revolución empresarial se llama Social Business

La revolución empresarial se llama Social Business | La nueva comunicación social | Scoop.it
El Social Business emerge como una de las soluciones de mayor calado para alcanzar una mayor velocidad en las compañías.
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The Next Phase of Social Business is the Collaborative Economy

The Next Phase of Social Business is the Collaborative Economy | La nueva comunicación social | Scoop.it

What’s the next phase of Social Business?  That’s the question I’m frequently asked.  Without a doubt, the next phase is the Collaborative Economy.

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El futuro del Social Bussines ya está aquí

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Is This the Top Content Marketing Company in the World? - Jeffbullas's Blog

Is This the Top Content Marketing Company in the World? - Jeffbullas's Blog | La nueva comunicación social | Scoop.it
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?
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Fire the funnel -- 5 stages of the real buyer's journey - Chief Marketing Technologist

Fire the funnel -- 5 stages of the real buyer's journey - Chief Marketing Technologist | La nueva comunicación social | Scoop.it
The funnel model of marketing and sales doesn’t reflect reality very well. We know this. Buyers don’t proceed in lock-step fashion down a pipeline. They never did, actually.
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Comportamiento del consumidor

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While most companies weren't looking, social business remade the economy

While most companies weren't looking, social business remade the economy | La nueva comunicación social | Scoop.it
Although many companies today are struggling to apply social media to the way they operate, a successful new crop of 'collaborative economy' startups seems to show that traditional business will be fundamentally transformed instead.
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Revolución de los negocios, nuevos modelos de negocio

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Why People Love Social Brands | Blue Focus Marketing

Why People Love Social Brands | Blue Focus Marketing | La nueva comunicación social | Scoop.it
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is.  What really ma
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“People don’t buy what you do; they buy why you do it.” ~ Simon Sinek

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Five Rules For General Counsel In The Digital Age: Risks Abound, But So Do Opportunities

The advent of digital and social media has created a host of new challenges for corporate general counsels.
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Social Business Needs Social Management

Social Business Needs Social Management | La nueva comunicación social | Scoop.it
Social business has the potential to change the way we work, but for the most part it has not. The social enterprise is not yet here, though many talk about it, and confuse it with using social tools.
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Es necesario un cambio en la dirección de las empresas para que el Social Business no se quede en una moda pasajera.

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The Road to Customer Experience Is Not Thru Net Promoter Score

The Road to Customer Experience Is Not Thru Net Promoter Score | La nueva comunicación social | Scoop.it
Understanding the experience that customers value tops the list of most strategic agendas these days. The power of the buyer being in control can no longer be ignored. Sales feel it as their cycles grow longer and become less predictable.
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The Art of Storytelling [Video] - B2B Marketing Insider

The Art of Storytelling [Video] - B2B Marketing Insider | La nueva comunicación social | Scoop.it
How has technology and changes in media changed the way we tell stories. SAP's Chief Storyteller explains the art of storytelling in this video.
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Las marcas tienen que contar historias que la gente quiera escuchar ...

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The Three Market Drivers: Causes for the Collaborative Economy

The Three Market Drivers: Causes for the Collaborative Economy | La nueva comunicación social | Scoop.it
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The Causes for the Collaborative Economy: factores sociales, económicos y tecnológicos.

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