Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section …
Although many companies today are struggling to apply social media to the way they operate, a successful new crop of 'collaborative economy' startups seems to show that traditional business will be fundamentally transformed instead.
Estibaliz Bayón's insight:
Revolución de los negocios, nuevos modelos de negocio
Understanding the experience that customers value tops the list of most strategic agendas these days. The power of the buyer being in control can no longer be ignored. Sales feel it as their cycles grow longer and become less predictable.
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