Typography of the content on a website has to be very appealing in order for the overall aesthetic of the web design to look attractive to the viewers of the website. Typography simply means the style and appearance of the printed matter on the website. The typography of a website includes the typefaces and the fonts used to write content, the size of the textual content and the colors that are used to write the content. Typefaces are a family of fonts where as a font is the style, weight and size of the printed matter. Various different styles of typography go in and out of fashion with web designers. The latest current trend that is very popular on the web is the trend of Big Typography. Many websites as well as apps are using this trend for their online content and moreover this trend is becoming popular in a variety of different types of websites.
Via Brian Yanish - MarketingHits.com