Join a panel of experts on Thursday 14 November, 1-2pm GMT for a live chat on mainstreaming alternative business models and creating consumer demand for sustainable fashion (Can't make today's #fashion live chat at 1pm GMT?
Plusieurs fois par an Décathlon organise un évènement d’achat / vente entre particuliers. Ils collectent les biens et accessoires de sport en amont de l’évènement et les vendeurs des magasins s’occupent de la vente.
Excerpt from article on Copyblogger: "Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money. But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.
You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.
In the past, building landing pages meant you had to hire a designer and coder. Not anymore. Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.
1. Make the promise: When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.
2. Take your promise to the next level: As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade. At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.
3. Lead with mechanism, promise second: In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.
4. Take the mechanism to another level: It’s time to elaborate and enlarge on the mechanism. Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.
5. Identify with the consumer: At this stage the market is glutted. The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.
You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."
The idea of business model innovation — that a company could launch a new business model never conceived of before, or transform an existing business model — has long captivated business leaders. Yet, executives are often held back by vested interests in their current approach: “If it ain’t broke, don’t fix it.” But as global trends — environmental, social, political, technological — continue to shift the foundations of our current business models, incremental innovation will become less effective in enabling companies, industries and whole economies to adapt and succeed. There is an urgent need for fundamentally different approaches to value creation.
SustainAbility has long recognized and advocated the need for fundamental shifts in business practice, including in business models, both to drive necessary progress toward, and to unlock business value from sustainability. Such shifts are all the more urgent and relevant today, given slow progress on sustainable development broadly and accelerating innovation and disruption (both positive and negative) already playing out in many industries.
That is the basis for this report, exploring the role and practice of business model innovation in the context of sustainability. In it, we break down the innovative models we’re seeing, trying to better understand their origins, mechanics and implications. In doing so, we hope to induce more focused conversation about business model innovation, going beyond merely marveling at each new car-sharing company or crowdfunding site, and delving deeper into how such innovation comes about, and how we can catalyze more of it.
This report aims to help by offering inspiration and reflection, by raising issues and questions for further exploration, and by providing a framework for ongoing discussion. It grows out of SustainAbility’s past work on social entrepreneurship and innovation (supported by the Skoll Foundation and others) and on the evolving role of the private sector in sustainable development (via our 2012 Regeneration Roadmap project and its final report, Changing Tack), and responds to the growing emphasis on systems change and collaboration as key enablers of a sustainable future.
The Guardian website noted that the promise of business-model innovation has long captivated the sustainability field, generating plenty of hype. But all the talk has yet to yield many real business-model changes.
Face à des situations et contextes extrêmement variés, le consultant indépendant doit pouvoir se rattacher à quelques principes de base qui lui permettent de rapidement cadrer une mission et d’en faciliter l’exécution.
Yannick Mériguet's insight:
Pour tous les #consultants : Développez un questionnement systématique.
Top venture capitalists—Vinod Khosla, John Doerr, Michael Moritz, Reid Hoffman and David Sze—see a world where healthcare is upended by technology, electric cars are cheaper than internal combustion autos, and we're all freed from...