La Fabrique Des B...
Follow
431 views | +0 today
 
Rescooped by Yannick Mériguet from Online Business Models
onto La Fabrique Des Bulles
Scoop.it!

Sell Your Expertise Via Email with Voomly

Voomly is a subscription platform that can help you turn your expertise or reputation into a business. You can create a newsletter, an educational series and offer…

Via Robin Good
more...
Caitlin Heller's curator insight, February 22, 2013 11:53 AM

Interesting free platform for emailing!

Neil Ferree's curator insight, February 23, 2013 10:34 AM

Udemy uses video as its primary delivery medium Voomly starts with text and will expand this to include other mediums • look pretty good to me

La Fabrique Des Bulles
Business Model Innovation
Your new post is loading...
Your new post is loading...
Scooped by Yannick Mériguet
Scoop.it!

Business Model UCAR | Beagle Consulting

Business Model UCAR | Beagle Consulting | La Fabrique Des Bulles | Scoop.it
Découvrez les clés du succès du Business Model de UCAR: l'usage plutôt que la propriété et moins cher. Cliquez ici
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

50 start-up qui peuvent tuer votre business

50 start-up qui peuvent tuer votre business | La Fabrique Des Bulles | Scoop.it
Porteuses d'innovation de rupture, les start-up du numérique menacent tous les secteurs industriels. Nous avons repéré les 50 pépites les plus redoutables pour votre business.
more...
No comment yet.
Rescooped by Yannick Mériguet from Peer2Politics
Scoop.it!

Alternative business models for a sustainable fashion industry - live chat

Alternative business models for a sustainable fashion industry - live chat | La Fabrique Des Bulles | Scoop.it
Join a panel of experts on Thursday 14 November, 1-2pm GMT for a live chat on mainstreaming alternative business models and creating consumer demand for sustainable fashion (Can't make today's #fashion live chat at 1pm GMT?

Via jean lievens
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

Carnet de Note: Trocathlon - Le Business Model de la Cash Machine

Carnet de Note: Trocathlon - Le Business Model de la Cash Machine | La Fabrique Des Bulles | Scoop.it
Plusieurs fois par an Décathlon organise un évènement d’achat / vente entre particuliers. Ils collectent les biens et accessoires de sport en amont de l’évènement et les vendeurs des magasins s’occupent de la vente.
more...
No comment yet.
Rescooped by Yannick Mériguet from #Innovation #Design #Créativité #Management... et autres sources inépuisables d'étonnement
Scoop.it!

Lean Startup Zappos: How Zappo's Validated Business Model With Lean

Lean Startup Zappos: How Zappo's Validated Business Model With Lean | La Fabrique Des Bulles | Scoop.it
Lean Startup Zappos: How Zappo's Validated Their Business Model With Lean. Learn how they tested their hypothesis

Via Edouard Siekierski
more...
No comment yet.
Rescooped by Yannick Mériguet from Digital-News on Scoop.it today
Scoop.it!

Why Large Companies Struggle With Business Model Innovation

Why Large Companies Struggle With Business Model Innovation | La Fabrique Des Bulles | Scoop.it
Innovation success stories are all strikingly similar: a bright idea, supported by a zealot-innovator who sees it through. The windfall of goodies follows.

Via Thomas Faltin
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

À la recherche d’un Busines Model Innovant

À la recherche d’un Busines Model Innovant | La Fabrique Des Bulles | Scoop.it
Pour tout projet qui se respecte, le modèle d'affaires, ou Business Model, est un point crucial à ne pas négliger si l'on souhaite que son entreprise se pé
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

La presse, à la recherche d'un modèle économique sur le Web ...

La presse, à la recherche d'un modèle économique sur le Web ... | La Fabrique Des Bulles | Scoop.it
Pierre Haski (Rue 89), Eric Scherer (France télévision), Jacques Rosselin (Courier international), Eric Bullet (Ouest-France) étaient au colloque d'Aqui.
more...
No comment yet.
Rescooped by Yannick Mériguet from Marketing Strategy and Business
Scoop.it!

The 5 Stages of Writing Irresistible Landing Page Copy

The 5 Stages of Writing Irresistible Landing Page Copy | La Fabrique Des Bulles | Scoop.it

Excerpt from article on Copyblogger:
"Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.
But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

In the past, building landing pages meant you had to hire a designer and coder. Not anymore.
Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.

1. Make the promise:
When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.

2. Take your promise to the next level:
As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade.
At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.

3. Lead with mechanism, promise second:
In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.

4. Take the mechanism to another level:
It’s time to elaborate and enlarge on the mechanism.
Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.

5. Identify with the consumer:
At this stage the market is glutted.
The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.


You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."

Read full original article:
http://www.copyblogger.com/landing-page-stages/

 


Via Giuseppe Mauriello
more...
Randi Thompson's curator insight, September 14, 2013 7:15 AM

The words you write are so important!  Especially the ones that take people to your sales pages.  Check out this article to see what you can do to make yours better.

BSN's curator insight, September 15, 2013 11:18 AM

The 5 Stages of Writing Irresistible Landing Page Copy

 

#seo #internetnarketing http://goo.gl/tCP5xW

 

Rescooped by Yannick Mériguet from IT Books Free Share
Scoop.it!

Business Models for the Social Mobile Cloud - Free eBook Share

Business Models for the Social Mobile Cloud - Free eBook Share | La Fabrique Des Bulles | Scoop.it
eBook Free Download: Business Models for the Social Mobile Cloud | PDF, EPUB | ISBN: 1118369947 | 2013-02-04 | English | PutLocker

Via Fox eBook
more...
Fox eBook's curator insight, September 8, 2013 9:22 PM

Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing

Fully exploit new conditions and opportunities created by current technological changes

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloudreveals a compelling view from PwC of how the social mobile cloud and a combination of new technologychanges are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen.

Explores a road map to success through adapting to technological changesWritten for businesses and leaders who want to understand how the coming technology changes will eventually impact their businesses

For companies to succeed, leaders must understand how to stay ahead of their competitors in adapting to the new conditions and opportunities. In Business Models for the Social Mobile Cloud, PwC’s Ted Shelton describes the tectonic changes currently underway—and to come—plus why they are happening, what to expect, and what you must do about.

Table of Contents

PART I THE TECHNOLOGY OF THE SOCIAL MOBILE CLOUD 5
Chapter 1 A Remote Control for the World 7
Chapter 2 Social Means Connected: Compete with Yourself, Collaborate with Others 23
Chapter 3 Mobile: The Great Untethering 35
Chapter 4 Plug Yourself into the Cloud 45

PART II HOW BUSINESS WILL BE CHANGED BY THE SOCIAL MOBILE CLOUD 51
Chapter 5 ADAPT: Adapting to Change 53
Chapter 6 Persistent Digital Engagement: The New Digital Consumer 59
Chapter 7 Digitization: The Rising Value of Information in Products and Services 65
Chapter 8 Crowd Storming, Crowd Sourcing, Collaboration, Co-Creation 71
Chapter 9 Hierarchy Will Yield to Networks, Remaking Organizations 75
Chapter 10 How We Buy: Redefining Shopping and Payment 79
Chapter 11 The Game of Work, the Work of Game 93
Chapter 12 Work and the Workplace Reimagined 105

PART III UNDERSTANDING CHANGE: HOW TO ADAPT TO THE SOCIAL MOBILE CLOUD 117
Chapter 13 Understanding Change 119
Chapter 14 Undoing Our Resistance to Learning 123
Chapter 16 Decision Making 149
Chapter 17 Seven Steps to Adaptability 155
Step 1: Why We Resist Change 155
Step 2: Embrace Data and Analytics 156
Step 3: Understand the Power of Social Collaboration 156
Step 4: Why We Resist Learning 156
Step 5: Use New Learning Tools 157
Step 6: Learn to Use Systems Thinking 157
Step 7: Decision Making 157

Scooped by Yannick Mériguet
Scoop.it!

Le Business Model de la Smart City Française

Le Business Model de la Smart City Française | La Fabrique Des Bulles | Scoop.it
Le modèle économique des villes subit actuellement de profondes altérations.
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

Taking the Xerox business model out of its box

Taking the Xerox business model out of its box | La Fabrique Des Bulles | Scoop.it
Xerox's global CEO discusses the company's move away from traditional copiers and toward a service-based model that will force the company to significantly re-brand itself.
Yannick Mériguet's insight:

When great innovators keep re-inventing themselves. Looking forward to discovering what will be the true outcome.

more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

Model Behavior – Library | SustainAbility

Model Behavior – Library | SustainAbility | La Fabrique Des Bulles | Scoop.it
The idea of business model innovation — that a company could launch a new business model never conceived of before, or transform an existing business model — has long captivated business leaders. Yet, executives are often held back by vested interests in their current approach: “If it ain’t broke, don’t fix it.” But as global trends — environmental, social, political, technological — continue to shift the foundations of our current business models, incremental innovation will become less effective in enabling companies, industries and whole economies to adapt and succeed. There is an urgent need for fundamentally different approaches to value creation.

SustainAbility has long recognized and advocated the need for fundamental shifts in business practice, including in business models, both to drive necessary progress toward, and to unlock business value from sustainability. Such shifts are all the more urgent and relevant today, given slow progress on sustainable development broadly and accelerating innovation and disruption (both positive and negative) already playing out in many industries.

That is the basis for this report, exploring the role and practice of business model innovation in the context of sustainability. In it, we break down the innovative models we’re seeing, trying to better understand their origins, mechanics and implications. In doing so, we hope to induce more focused conversation about business model innovation, going beyond merely marveling at each new car-sharing company or crowdfunding site, and delving deeper into how such innovation comes about, and how we can catalyze more of it.

This report aims to help by offering inspiration and reflection, by raising issues and questions for further exploration, and by providing a framework for ongoing discussion. It grows out of SustainAbility’s past work on social entrepreneurship and innovation (supported by the Skoll Foundation and others) and on the evolving role of the private sector in sustainable development (via our 2012 Regeneration Roadmap project and its final report, Changing Tack), and responds to the growing emphasis on systems change and collaboration as key enablers of a sustainable future.
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

Business Model Library | Beagle Consulting

Business Model Library | Beagle Consulting | La Fabrique Des Bulles | Scoop.it
Cette librairie de Business Models est en accès libre et régulièrement mise à jour. Téléchargez tous les Business Models Soyez alerté des dernières mises à
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

La Meilleure Façon de Tester Votre Business Model

La Meilleure Façon de Tester Votre Business Model | La Fabrique Des Bulles | Scoop.it
Comme le disait le Docteur Jones, si vous voulez réellement apprendre «Sortez de la libraire...» La quête du bon business modèle commence par un face à face avec ses futurs clients.
more...
No comment yet.
Rescooped by Yannick Mériguet from Peer2Politics
Scoop.it!

Infographic: The sharing economy impacts core business models

Infographic: The sharing economy impacts core business models | La Fabrique Des Bulles | Scoop.it
Disruptive change in consumer behavior, from buying to sharing.

Via jean lievens
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

26 Resources to Help You Master Customer Development Interviews

26 Resources to Help You Master Customer Development Interviews | La Fabrique Des Bulles | Scoop.it
How many times have you heard lean startup evangelists say that? Steve Blank often comments:There are no facts inside your building. So, you need to get out and talk to customers.
more...
No comment yet.
Rescooped by Yannick Mériguet from sustainability & textile industry
Scoop.it!

Wanted: Innovative Sustainable Business Models :: Open Innovation Community

The Guardian website noted that the promise of business-model innovation has long captivated the sustainability field, generating plenty of hype. But all the talk has yet to yield many real business-model changes.

Via jean lievens, Aurélien Acquier
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

Les 3 bons réflexes du Consultant

Les 3 bons réflexes du Consultant | La Fabrique Des Bulles | Scoop.it
Face à des situations et contextes extrêmement variés, le consultant indépendant doit pouvoir se rattacher à quelques principes de base qui lui permettent de rapidement cadrer une mission et d’en faciliter l’exécution.
Yannick Mériguet's insight:

Pour tous les #consultants : Développez un questionnement systématique.

more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

14 Famous Business Pivots

14 Famous Business Pivots | La Fabrique Des Bulles | Scoop.it
“To improve is to change; to be perfect is to change often” – Winston Churchill The most critical decision for an entrepreneur is to know when to stay the course vs.
more...
No comment yet.
Rescooped by Yannick Mériguet from Innovative Marketing and Crowdfunding
Scoop.it!

Four future trends from top VCs

Four future trends from top VCs | La Fabrique Des Bulles | Scoop.it
Top venture capitalists—Vinod Khosla, John Doerr, Michael Moritz, Reid Hoffman and David Sze—see a world where healthcare is upended by technology, electric cars are cheaper than internal combustion autos, and we're all freed from...

Via Marty Koenig
more...
No comment yet.
Rescooped by Yannick Mériguet from #Innovation #Design #Créativité #Management... et autres sources inépuisables d'étonnement
Scoop.it!

Managing open innovation in large firms by H. Chesbrough et S. Brunswicker


Via Corinne Chauffrut Werner , Edouard Siekierski
more...
Corinne Chauffrut Werner 's curator insight, August 28, 2013 11:20 AM

«l’innovation ouverte n’est pas un simple engouement qui va s’évanouir mais un phénomène qui va s’inscrire dans la durée ».

Anna Nowak-Riviere's curator insight, August 30, 2013 9:45 AM

A 2013 study involving Henry Chesbrough, the "father" of open innovation.

Scooped by Yannick Mériguet
Scoop.it!

Comment Évaluer vos Nouveaux Business Models?

Comment Évaluer vos Nouveaux Business Models? | La Fabrique Des Bulles | Scoop.it
Vous venez de finaliser une réflexion collective intense et avez généré plusieurs opportunités de Business Model.
more...
No comment yet.
Scooped by Yannick Mériguet
Scoop.it!

Etude de Cas Graze: Le Business Model du Grignotage Moderne

Etude de Cas Graze: Le Business Model du Grignotage Moderne | La Fabrique Des Bulles | Scoop.it
L'industrie du snack a subi de profondes transformations depuis une dizaine d'années et le marché affiche des taux de croissance impressionnants.
Yannick Mériguet's insight:

Un business model qui s'impose dans l'industrie.

more...
No comment yet.