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Digital Creativity & Transmedia
Créer une identité numérique est plus que mettre des informations sur des pages web, mais créer une histoire, une rencontre avec l'utilisateur.
Curated by Sadim M.R.
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Rescooped by Sadim M.R. from Time to Learn
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Les enjeux de la curation de contenus en entreprise

Internet et le mobile ont changé notre rapport à l'information et à la recherche de celle-ci...
Il va falloir attirer l'attention d'un consommateur hyper-sollicité et lui fournir du contenu de qualité... Mais comment faire quand on n'a ni l'argent ni le temps pour produire ce contenu?
La Curation, véritable pilier du Marketing de Contenu, peut être la solution pour gagner en visibilité, en notoriété et générer du trafic.


Via Frédéric DEBAILLEUL
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Transmedia Storytelling and Digital Advertising

Transmedia Storytelling and Digital Advertising, presentation made at PaperCliQ, digital brazilian agency.
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Digital Creativity Report : 100 cas pour inspirer 2014

Dans ce rapport Digital Creativity, nous avons choisi de nous intéresser à une partie de ce vaste territoire, celui de la démarche publicitaire. Qu'est-ce qu...
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Rescooped by Sadim M.R. from Transmedia: Storytelling for the Digital Age
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What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Digital Creativity & Transmedia | Scoop.it

"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 9, 2013 1:08 AM

Some great lessons for all of us ... not just arts organizations.

Milos Crafts's curator insight, March 9, 2013 4:58 AM

I love this image!

Luca Brigada's curator insight, March 14, 2013 4:39 AM

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"