La curation en communication web
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TNS mise sur un réseau social d'entreprise pour se transformer

TNS mise sur un réseau social d'entreprise pour se transformer | La curation en communication web | Scoop.it
Le cabinet d'étude a déployé le réseau social d'entreprise de Microsoft au niveau mondial. La solution lui a permis d'outiller sa nouvelle organisation matricielle.
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Lydia Gracia's curator insight, November 14, 2013 2:35 PM

Citation: Un réseau social d'entreprise peut en effet se révéler un levier idéal pour partager des connaissances marketing. La solution est alors restructurée autour de groupes dont les thématiques correspondent aux grands domaines d'expertise sur desquels le TNS se restructure : innovation, relation client, marques et communication et distribution notamment. Le RSE fournit ainsi à la nouvelle organisation un outil de collaboration par communauté d'intérêt.


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Inriality - La réalité augmentée en 90 secondes

La réalité augmentée, qu'est ce que c'est ? En 90 secondes, levez le mystère sur cette étonnante innovation. ©Inria 2012 Pour en savoir, explorez notre dossi...


Via Odile Dupont, Bruno De Lièvre
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Amandine Duffoux's curator insight, November 13, 2013 8:58 AM

Une petite vidéo claire et didactique sur la réalité augmentée.

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Content Curation: Key Tips and Ideas for Brands

Content Curation: Key Tips and Ideas for Brands | La curation en communication web | Scoop.it

Excerpt from article by Mike Murray published on Content Marketing Institute:
"The following (curated!) collection is designed to give brands one-stop access to a diverse range of ideas and information to help them manage their content curation efforts.

Joe Pulizzi describes the task of content curation thusly: “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”

Curata’s Pawan Deshpande cites calls-to-actions (CTAs) as an underrated component of content marketing that can help take your content curation efforts from good to great.

In another recent post, Roger C. Parker recommends that content curators:

- Strive for uniqueness, including cultivating resources that are fresher and not as well known;
- Determine whether comments are in context for the content that you’re curating;
- Add value with your perspectives, such as examples of how your market can put ideas to work;
- Be concise, ensuring that your comments don’t exceed the length of the original piece;

Other key tips are about:
- Adding brand credibility...
- Curation inspiration...
- Organization...

There are more content curation advices from old articles by Forbes, Mashable.

An other old post by DigitalSherpa offers additional perspective:
"The goal of content curation is not to create new content, but to find the most relevant content pertaining to a specific category and funneling this information to readers in a very targeted way..."

Each tip is analyzed with more information and some interesting external links. Read full original article here:
http://contentmarketinginstitute.com/2013/10/content-curation-tips-ideas-brands/

 

 


Via Giuseppe Mauriello
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Pourquoi les PMEs sont-elles la cible favorite des cybercriminels?

Pourquoi les PMEs sont-elles la cible favorite des cybercriminels? | La curation en communication web | Scoop.it
Selon le dernier rapport 2013 de l'éditeur de solution de sécurité Symantec, les petites et moyennes...

Via Intelligence Economique & Détective Privé, Morgan BANCEL
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Photos de disparu et appels aux dons : la solidarité s'organise aussi sur les réseaux sociaux

Photos de disparu et appels aux dons : la solidarité s'organise aussi sur les réseaux sociaux | La curation en communication web | Scoop.it
Alors que sur place, les secours qui tentent de venir en aide aux rescapés du typhon Haiyan rencontrent de grandes difficultés, la solidarité s'organise sur le web et les réseaux sociaux.
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Témoignage : l'accompagnement personnalisé vers le retour au travail

Témoignage : l'accompagnement personnalisé vers le retour au travail | La curation en communication web | Scoop.it
Europa Donna, dans le cadre de ses activités de soutien aux femmes concernées par le cancer du sein, propose un accompagnement personnalisé vers le retour au travail (sous certaines conditions, se renseigner auprès de ...

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Why The Future of Curation is Evergreen

Why The Future of Curation is Evergreen | La curation en communication web | Scoop.it

Via janlgordon
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janlgordon's curator insight, November 9, 2013 4:10 PM

Angela Dunn has written a great piece on one of my favorite topics, curation - it was the lead post on our launh of Curatti last night.


What makes a good curator?


"You need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your taste – that can lead to authority and influence".


Jan Gordon:

 

Curators who are driven by passion and purpose will be very important to the business community in their chosen niche - it's crucial that we preserve this information for the future. That is why the future of curation is definitely evergreen.


Here are some highlights that caught my attention:


The amount of content is growing exponentially, but our time is limited. Curators are our filters for information overload – the editors of chaos.


The slew of content curation tools that emerged gave way to algorithms. Can a machine have a Point of View? Machines can influence your Point of View. The danger is they can also create a filter bubble.


It is human insight coupled with machine results that can define the very best information edited from a trusted curator’s Point of View.


Evergreen posts, such as “Curating Content for Thought Leadership”,, written by Angela in 2010 are important in that they stand the test of time.  All good blogs need some such articles.


The above, along with all of Angela's posts on the now defunct Postereus, have evergreen links due to a new tool for archiving the web  – Permamarks.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1ewOFR1]

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Starting a website? Tips on going niche, working smart and growing fast [WCCT]

Starting a website? Tips on going niche, working smart and growing fast [WCCT] | La curation en communication web | Scoop.it
If you’re looking for examples of niche, it’s difficult to imagine a slimmer area of focus than one page websites. But it’s an interest in that specific area that has helped Cape Town-based develop...
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Comment Twitter veut devenir un géant du Web

Comment Twitter veut devenir un géant du Web | La curation en communication web | Scoop.it
En plus du mobile, qui représente 65% de ses revenus publicitaires et l'international, Twitter mise sur la social TV pour devenir l'égal des plus grands.
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Les publicités adoptent les codes des réseaux sociaux

Les publicités adoptent les codes des réseaux sociaux | La curation en communication web | Scoop.it
Pour parler aux plus jeunes, moderniser l'image d'une marque et s'inscrire dans leur époque, les publicitaires adoptent de plus en plus les codes...
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Three tools to stop companies spying on your web browsing

Three tools to stop companies spying on your web browsing | La curation en communication web | Scoop.it
Want to limit the ability of companies to track what sites you visit online? Check out these tools that shut down common ways used to track browsing habits.

Via Gust MEES, harish magan
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2013 Content Marketing Prediction Hits and Misses

2013 Content Marketing Prediction Hits and Misses | La curation en communication web | Scoop.it
Yes, it’s that time again.

This will be our sixth year putting together content marketing predictions. (For the record, you can also view what was forecast for 2009, 2010, 2011, 2012 and 2013.)

Before we reveal which predictions came true — and which ones didn’t quite come to pass — over the past 12 months, I’d love if you could throw your hat into the ring and share your predictions for 2014.

Complete your 2014 prediction here!

So just for fun, let’s take a look back at the winners (and losers) for 2013.


Via Le Contenu.fr
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Le Contenu.fr's curator insight, November 5, 2013 4:32 PM

Au jeu des prédictions, Joe Pulizzi se retrouve presque le cordonnier le plus mal chaussé !

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Google abandonne son comparateur d'assurance auto... pour l'instant - Actualité Abondance

Google abandonne son comparateur d'assurance auto... pour l'instant - Actualité Abondance | La curation en communication web | Scoop.it
5 novembre 2013 - Google a fait savoir, sans concertation ni discussion préalables, aux partenaires de son projet de comparateur d'assurance auto, qu'il abandonnait la part par Actualité Abondance
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Microsoft pourrait abandonner Bing si... - Actualité Abondance

Microsoft pourrait abandonner Bing si... - Actualité Abondance | La curation en communication web | Scoop.it

13 novembre 2013 - Microsoft pourrait prendre la décision d'arrêter Bing en 2014, en tout cas si Stephen Elop, ex-PDG de Nokia, remplace Steve Ballmer à la tête de l'entreprise 

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Le circuit de la récompense

Feutres en main, le neurobiologiste Jean-Pol Tassin raconte l'histoire de la découverte du circuit de la récompense et du rôle de la dopamine. 

 


Via Sandrine Decamps, Bruno De Lièvre
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EY : La cybercriminalité représente la plus grande menace mondiale pour la survie des organisations

EY : La cybercriminalité représente la plus grande menace mondiale pour la survie des organisations | La curation en communication web | Scoop.it
Les exigences en matière de sécurité des informations n’étant pas entièrement satisfaites par le service en c

Via RuleIS, Jerome Bondu, Morgan BANCEL
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Les 7 formes de pouvoir qui structurent les entreprises

Les 7 formes de pouvoir qui structurent les entreprises | La curation en communication web | Scoop.it
Améliorer votre leadership en maîtrisant ces leviers utiles pour influencer et convaincre les autres.
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Les 7 fausses croyances à propos du coaching : 3H Coaching – L ...

Les 7 fausses croyances à propos du coaching : 3H Coaching – L ... | La curation en communication web | Scoop.it
Préjugés, méfiances et illusions à propos du coaching professionnel.

Via Philippe-Didier Gauthier
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Philippe-Didier Gauthier's curator insight, November 10, 2013 5:10 PM

Quelques fausses idées due le coaching, sur l'Agora de la génération Y

Marco Bertolini's curator insight, November 10, 2013 5:18 PM

Un résumé intelligent de ce qu'est et n'est pas le coaching ;-)

Clement Boye's curator insight, November 11, 2013 1:25 PM

la première est de croire aux croyances ! Non, alors tentez de sortir de ce langage il ya peut-^tre du nouveau qui s'y propose !

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What is The Value of Questions and How Can Your Business Benefit From Them?

What is The Value of Questions and How Can Your Business Benefit From Them? | La curation en communication web | Scoop.it

Via janlgordon
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janlgordon's curator insight, November 10, 2013 6:02 PM

This post was written by Andy Capaloff for Curatti


I love this article because as curator and a business owner being a provacateur is essential in instigating conversation and taking a topic to another level which can lead to all kinds of opportunities. There's an art to asking questions and this just first of many pieces on this topic that you'll find on Curatti


Something to ponder.......


How can you use leverage questions to benefit your business?


Can monetary value be placed on questions?  Not really, as there are too many variables involved. But depending on the timing and manner of delivery, questions can be the ingredient that spurs innovation and growth.

 

Here's are a few highlights:

 

The rhetorical question can spur conversation and wake up a

slumbering ideas process


The joking question can lift a mood


The incisive question can take a brilliant idea into a different stratosphere


The personal question can tell a person struggling in solitude that someone in the world cares


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/the-value-of-questions/]

Luciana Annunziata Lopes's curator insight, November 10, 2013 6:53 PM

Innovation levers

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[Social Media Mag #2] Réseaux sociaux : vers une saturation ?

[Social Media Mag #2] Réseaux sociaux : vers une saturation ? | La curation en communication web | Scoop.it
Emmanuel de Saint-Bon délivre sa vision sur l'avenir des réseaux sociaux, et les nouveaux enjeux auxquels les…
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Une lettre d'amour d'un enfant fait le buzz sur les réseaux sociaux | meltyBuzz

Une lettre d'amour d'un enfant fait le buzz sur les réseaux sociaux | meltyBuzz | La curation en communication web | Scoop.it
C'est une jolie déclaration d'amour qui cartonne en ce moment sur la toile. Un jeune écolier a déclaré sa flamme à sa camarade par le biais d'une lettre qui a attendri les internautes.
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Feedly: Google+ Authentication will replace Google OAuth

Feedly: Google+ Authentication will replace Google OAuth | La curation en communication web | Scoop.it
When we created feedly a few years ago, we made the decision to use Google OAuth as our authentication service. The goal was to let users safely login with their existing Google identity instead of...

Via Serge Courrier
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4 conseils pour publier au meilleur moment sur les réseaux sociaux

4 conseils pour publier au meilleur moment sur les réseaux sociaux | La curation en communication web | Scoop.it
4 conseils pour vous aider à trouver les meilleur moment pour publier sur les réseaux sociaux. L'analyse de vos anciennes publication est les informations sur les statistiques globales vous aiderons pour optimiser l'heure de publication.
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Cookies, Scripts and your Privacy

Cookies, Scripts and your Privacy | La curation en communication web | Scoop.it
Our readers occasionally ask about the external scripts that we include in Naked Security's pages. We use them because they each do something that we think is valuable. Of course, you don't have to...

 

A cookie is a small data file that a website can store on your computer and which your computer then shares with that website each time you view a page. Cookies can be useful for things like recording if a user has logged into a website or not.

 

To find out more about cookies, visit:

 

www.allaboutcookies.org.


Via Gust MEES, harish magan
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Gust MEES's curator insight, November 4, 2013 2:52 PM

 

To find out more about cookies, visit

 

www.allaboutcookies.org.

 

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Le salaire brut moyen s'élève à 2 830 euros par mois

Le salaire brut moyen s'élève à 2 830 euros par mois | La curation en communication web | Scoop.it
En 2011, la rémunération brute mensuelle des salariés à temps plein en France a progressé de 2,4%, le salaire net moyen de 2,3%. Mais tous ne sont pas logés à la même enseigne.
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