La curation en communication web
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Web and Graphic Design Trends 2014 – Infographic via istock

Web and Graphic Design Trends 2014 – Infographic via istock | La curation en communication web | Scoop.it
Brush up on what’s trending in the creative world with this quick look at the top visual design themes and tools for 2014.

Via Martin (Marty) Smith
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Amanda Groover's curator insight, December 15, 2013 10:43 PM

Marketing in this decade not only needs but REQUIRES the ability to think outside of the box!  Look at some of the trends appearing in a marketing campaign near you  in the next year!

Jakarta Web Developer's curator insight, August 11, 2014 5:15 PM

Web and Graphic Design Trends 2014 – Infographic via istock (Midyear Check)

Alfredo Corell's curator insight, August 12, 2014 3:06 PM

Interactive infographic:
http://www.istockphoto.com/article_view.php?ID=1619#.Uq1MuI0hZjF

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Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About

Guiding Customers To The Best Possible Products: That's What Retail Curation Is All About | La curation en communication web | Scoop.it

"The Motley Fool - As choice becomes overwhelming, the winners of the future retail war will be the ones who can help guide customers to the perfect products."


Via Robin Good
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Robin Good's curator insight, August 11, 2013 8:54 AM



Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.


Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."


In short, curation looks to provide customers with the best possible products instead of the most products possible.


"Amazon has dabbled in curation through its lists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.


...


The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.


My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.  

Expert advice and trusted suggestions work a lot better than any algo.



Rightful. Insightful. 8/10


Full article: http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx


(Image credit: Pair of shoes circle by Shutterstock)


Prof. Hankell's curator insight, August 11, 2013 7:27 PM
Robin Good's insight:

 

 

Motley's Fool contributor Andrew Marder   has written about the critical importance that curation will have for the retail universe by citing as relevant examples Netflix and Amazon.

 

Netflix for example officially states: "...instead of trying to have everything, we should strive to have the best in each category."

 

In short, curation looks to provide customers with the best possible products instead of the most products possible.

 

"Amazon has dabbled in curation through itslists system, which allows other users to make curated lists, and through its "customers who viewed this item also viewed..." capability.

 

...

 

The success of curation is going to come from the combination of massive selection and systematized suggestion.


The model that Amazon is skirting the edges of gives consumers the ability to both drive their own choices and discover new ways to spend their money. As the algorithms that choose these recommendations become more powerful, the businesses will find higher strike rates with the suggestions.

 

My comment: Undoubtedly, a growing trend emerging for online retailers is the need to focus on selecting and curating the most relevant products, rather than all of those available, for their specific tribe. This is why those retailers capable of finding and hiring quality curators (or leveraging their users passions) to organize and showcase their product line-ups will be enjoying greater conversions and sales than those simply using algo-based selections.   

Expert advice and trusted suggestions work a lot better than any algo.

 

 

Rightful. Insightful. 8/10

 

Full article:http://www.fool.com/investing/general/2013/05/23/the-future-of-retail-is-curation.aspx

Phyllis Shapiro's curator insight, July 13, 2014 8:02 PM

Here it is!

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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | La curation en communication web | Scoop.it

From Robin Good's insight:

"Steve Rosenbaum (the author of Curation Nation) strikes some pretty powerful chords that fully resonate with my vision and expectations about the future of content curation.

 

On the assumption that "The speed, scale, and number of distinct elements of produced content will double every 24 months." (call it Rosenbaum law) he rightly asserts that, as if there was already enough content, we are going to be literally inundated by tons of it soon..."


Read full Robin Good's insight below.

Full article: http://www.thevideoink.com/features/voices/the-coming-age-of-the-curation-economy-building-context-around-content/ ;

 


Via Robin Good, Giuseppe Mauriello
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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum