How to Show ROI of Content and Inbound Marketing to Your CEO - ClickZ | #TheMarketingAutomationAlert | La curation en communication web | Scoop.it
As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.


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As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results. In the case of inbound marketing (especially content marketing), integrating your systems together into a closed loop tracking system is the key for showing ROI from your team's efforts. With a closed loop tracking system you will be able to track an individual throughout her entire buying lifecycle, from her initial interaction with your brand to the point that she becomes a brand evangelist.

 

Now, I know this is not as simple as flipping on a light switch. For organizations that currently do not have a closed loop tracking system in place, it will require a great deal of time, money, and commitment to get a system in place to maintain it. But it will be essential in moving forward in our increasingly data-driven world.

 

Once you have a closed loop tracking system in place, it is actually very easy to show the impact your content has on driving leads and converting customers. At our agency we use HubSpot to manage our internal and client inbound marketing efforts. When connected with your CRM, HubSpot's reporting tool will give you breakdowns on exactly which channels are producing visits, leads, and customers.


Via iNeoMarketing