Content curation is a useful part of any content marketing strategy though it should not be used as a cheap or quick alternative to creating original content. Content curation takes time. You need to read carefully and decide if resources are relevant, if they are unique and if they are of value to your audience. In doing this you will use your own expertise, judgement and your own insights. Rather than simply sharing you may provide a summary, add context or add your personal perspective. In this way you really begin to add value and authority as a content curator.
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