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Rescooped by Ariane Bourgeois from MarketingHits
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What Does SEO Cost? [Infographic] - Forbes | #TheMarketingAutomationAlert

What Does SEO Cost? [Infographic] - Forbes | #TheMarketingAutomationAlert | La curation en communication web | Scoop.it

Via iNeoMarketing, Brian Yanish - MarketingHits.com
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iNeoMarketing's curator insight, September 16, 2013 9:06 AM
  • See the article at from www.forbes.com
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Panovus's curator insight, September 17, 2013 10:52 AM

An interesting Infographic about SEO cost...

TheSoulfulEMU's curator insight, September 24, 2013 1:24 PM

Pretty Detailed Stats on SEO! Eye-opener Infographic Post!

Rescooped by Ariane Bourgeois from The Marketing Technology Alert
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How to Show ROI of Content and Inbound Marketing to Your CEO - ClickZ | #TheMarketingAutomationAlert

How to Show ROI of Content and Inbound Marketing to Your CEO - ClickZ | #TheMarketingAutomationAlert | La curation en communication web | Scoop.it
As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results.


Excerpt...


As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more efficient and see better results. In the case of inbound marketing (especially content marketing), integrating your systems together into a closed loop tracking system is the key for showing ROI from your team's efforts. With a closed loop tracking system you will be able to track an individual throughout her entire buying lifecycle, from her initial interaction with your brand to the point that she becomes a brand evangelist.

 

Now, I know this is not as simple as flipping on a light switch. For organizations that currently do not have a closed loop tracking system in place, it will require a great deal of time, money, and commitment to get a system in place to maintain it. But it will be essential in moving forward in our increasingly data-driven world.

 

Once you have a closed loop tracking system in place, it is actually very easy to show the impact your content has on driving leads and converting customers. At our agency we use HubSpot to manage our internal and client inbound marketing efforts. When connected with your CRM, HubSpot's reporting tool will give you breakdowns on exactly which channels are producing visits, leads, and customers.


Via iNeoMarketing
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iNeoMarketing's curator insight, August 15, 2013 1:22 PM

A simple response to the title of the article could be "Install marketing automation." But the larger picture is this: MA provides you with many benefits, but especially a means by which to PROVE ROI. And if you can continually prove ROI, where do you think investment dollars will be allocated? You bet! Cross the damn chasm!


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us