Importance of brand recognition
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The importance of having a mobile website

The importance of having a mobile website | Importance of brand recognition | Scoop.it
Marketing expert Alicia Marie Phillips discusses the growing necessity for businesses to have a mobile enabled website.
James Stodart's insight:

this article talks about the different ways that you can tailor your company website to ensure that you get the highest number of viewers as possible that can then potentially be turned into customers. making sure you have the right style of website for your target market is crucial because if you are aiming for a younger target market then you need to ensure that your website is at least mobile friendly, whereas if you are aiming for an older target market then it isn't as essential.

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Zeena Naddaf's comment, March 20, 2013 4:24 AM
this article is relevant to brand recognition as it states that every business needs a moblie website to be available. in order for a company or a new business that has merged into the industry to advertise their selves and get better known i believe they that the mobile website is a excellent idea as it is available to everyone.
Sugeeth Hansaka Dharmawardana's comment, March 20, 2013 6:28 PM
I agree with the both the statements above as having a mobile website will make the brand more well known and result in more consumers viewing the brand. I do not fully agree with the statement james made about this not being essential for older target market as there are many older aged consumers with mobiles these days.
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Canada can’t afford to ignore ASEAN | Full Comment | National Post

Canada can’t afford to ignore ASEAN | Full Comment | National Post | Importance of brand recognition | Scoop.it
After years of neglect, we are finally recognizing the security and economic value of these 10 emerging Asian economies (Canada can’t afford to ignore ASEAN - Some honest words from the Great White North on the importance of ASEAN
James Stodart's insight:

i believe that the ASEAN is a brand in itself. the area is marketed as a place for cheap labour and services for the western world. so i believe that it is trying to convey the message that bigger economies shouldnt disregard ASEAN.

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Zeena Naddaf's comment, March 20, 2013 4:17 AM
i believe that this article doesnt really talk about brand recognition , they are basically discussing about the trade within the Asean and how canada is invovlved in this .
Sugeeth Hansaka Dharmawardana's comment, March 20, 2013 6:24 PM
I do not fully agree that this is a brand, but I do understand what james is saying that ASEAN can be seen as a brand for cheap labour. This article is mainly discussing trade between ASEAN and that Canada needs to be aware of it.