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Report | Ravenna Future Lessons | Un evento totalmente diverso

Report | Ravenna Future Lessons | Un evento totalmente diverso | L'impresa "mobile" | Scoop.it
Marco Zamperini è andato a Ravenna Future Lessons 2012 e qui lo racconta e spiega perchè questo evento sia davvero diverso e unico...
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A case for analytics: If you’re not measuring, you’re not marketing

A case for analytics: If you’re not measuring, you’re not marketing | L'impresa "mobile" | Scoop.it
Many moons ago, I heard a great expression that has carried me through many days, “If you’re not measuring, you’re not marketing.” I wish I could properly attribute this quote, but it was one of those heard in passing, but made a profound impact on how I approach supporting sales and getting the word out.

Via Alex Butler
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