L'impresa "mobile"
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L'impresa "mobile"
La tecnologia al servizio delle imprese e dei cittadini
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Rescooped by Mirco Mattarozzi from Digital Marketing & Communications
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A case for analytics: If you’re not measuring, you’re not marketing

A case for analytics: If you’re not measuring, you’re not marketing | L'impresa "mobile" | Scoop.it
Many moons ago, I heard a great expression that has carried me through many days, “If you’re not measuring, you’re not marketing.” I wish I could properly attribute this quote, but it was one of those heard in passing, but made a profound impact on how I approach supporting sales and getting the word out.

Via Alex Butler
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Why Global Mobile Marketing Starts With Localized Apps

Why Global Mobile Marketing Starts With Localized Apps | L'impresa "mobile" | Scoop.it
To reach mobile customers in emerging countries, companies must create localized apps. Here are four things to consider when starting.
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Rescooped by Mirco Mattarozzi from Technoculture
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Berg Explores The Future Of Touchable Movies

Berg Explores The Future Of Touchable Movies | L'impresa "mobile" | Scoop.it

We think of movies as linear progressions. It’s generally a story with a beginning, middle, and end--and it’s always something we consume from start to finish. Timo Arnall of Berg shows us all just how dated this view of video has become.


Via Luca Baptista
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Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | L'impresa "mobile" | Scoop.it

Learn why visual content is a critical part of your content creation strategy.


Via Alex Butler
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