A case for analytics: If you’re not measuring, you’re not marketing | L'impresa "mobile" | Scoop.it
Many moons ago, I heard a great expression that has carried me through many days, “If you’re not measuring, you’re not marketing.” I wish I could properly attribute this quote, but it was one of those heard in passing, but made a profound impact on how I approach supporting sales and getting the word out.

Via Alex Butler