Persuasion and the Brain | Kreativitätsdenken | Scoop.it

From neuro diets to neuro energy drinks to brain science clinics offering seminars on how to make your brain bigger, younger, even sexier, brain research is a hot commodity these days. Marketers and self-help gurus are ramping up neuroscience findings to sell change-your-brain books, iPhone memory-improvement apps, “brain-food” vitamin supplements, even brain t-shirts and travel mugs. But inflated marketing budgets may not be required. To a large extent, the brain is the new news and appearing daily in the media....