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Kreativitätsdenken
Innovationsprozess für unser Denken. Strategische Innovation für Teams | http://www.kreativitaetsdenken.de
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Persuasion and the Brain

Persuasion and the Brain | Kreativitätsdenken | Scoop.it

From neuro diets to neuro energy drinks to brain science clinics offering seminars on how to make your brain bigger, younger, even sexier, brain research is a hot commodity these days. Marketers and self-help gurus are ramping up neuroscience findings to sell change-your-brain books, iPhone memory-improvement apps, “brain-food” vitamin supplements, even brain t-shirts and travel mugs. But inflated marketing budgets may not be required. To a large extent, the brain is the new news and appearing daily in the media....

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Brain Stimulation Makes the 'Impossible Problem' Solvable | The Creativity Post

Brain Stimulation Makes the 'Impossible Problem' Solvable | The Creativity Post | Kreativitätsdenken | Scoop.it
'Thinking cap' makes a virtually impossible problem — possible.

 

"The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify...into every corner of our mind." - John Maynard Keynes

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New Insights on the Creative Brain | Psychology Today

New Insights on the Creative Brain | Psychology Today | Kreativitätsdenken | Scoop.it
Right brain good, left brain bad? By Dan Goleman...
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Emotion Is Reversed in Left-Handers' Brains | Psychology Today

Emotion Is Reversed in Left-Handers' Brains | Psychology Today | Kreativitätsdenken | Scoop.it
Motivation, the drive to approach or avoid physical and social stimuli, is a basic building block of human emotion. For decades, scientists have believed that approach motivation is computed mainly in the left hemisphere of the brain, and avoidance motivation in the right hemisphere [2]. Brookshire’s study challenges this idea, showing that a well-established pattern of brain activity, found across dozens of studies in right-handers, completely reverses in left-handers.
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Artistic Creativity and the Brain | The Creativity Post

Artistic Creativity and the Brain | The Creativity Post | Kreativitätsdenken | Scoop.it
"There can be no satisfactory theory of aesthetics that is not neurobiologically based" Semir Zeki...
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