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Kreativitätsdenken
Innovationsprozess für unser Denken. Strategische Innovation für Teams | http://www.kreativitaetsdenken.de
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Can Visually Creative Storytellers Change The Way We Think?

Can Visually Creative Storytellers Change The Way We Think? | Kreativitätsdenken | Scoop.it


They say a picture is worth a thousand words—maybe even more. And this is not only because visuals can speak to us emotionally in ways words cannot, but also because if done correctly, they can cut through the verbal noise to communicate a complicated idea very clearly and concisely. In 1983, Edward Tufte wrote in his classic book The Visual Display of Quantitative Information: “Modern day graphics can do much more than simply substitute for small statistical tables. At their best, graphics are instruments for reasoning about quantitative information. Often the most effective way to describe, explore, and summarize a set of numbers…is to look at those numbers.  Furthermore, of all methods for analyzing and communicating statistical information, well-designed data graphics are usually the simplest and at the same time the most powerful.” Now 30 years later, Pulitzer Prize winning writer Gareth Cook has collected in one place the inaugural volume of The Best American Infographics. Gareth is a contributor to the New Yorker and is the editor of the Mind Matters blog for Scientific American.......

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LEGO SERIOUS PLAY im Praxistest.

LEGO SERIOUS PLAY (LSP) ist ein moderierter Prozess, der die Vorzüge des Modellierens und des Spiels mit der Ernsthaftigkeit der Geschäftswelt verknüpft. Ein zentraler Bestandteil von Kreativitätsdenken

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Kreativitätsdenken | Scoop.it


A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.

In 1748, the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, spent a lot of his free time playing cards. He greatly enjoyed eating a snack while still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented "sandwich," the name for two slices of bread with meat in between, became one of the most popular meal inventions in the western world. What's interesting about this is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information-based form.

 

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