Setting up a video campaign doesn’t have to be difficult. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. Just answer these seven questions to create a well-defined strategy and ensure that your video marketing investment doesn’t go to waste.
Marketing Strategy - When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and ...
Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed…
This week's top Online Marketing News from @TopRank - Shoppers Don't Share, Men Pin Too, Facebook Groups Up
Carole Wozny's insight:
Translation: Facebook is losing a huge amount of the market share, and two years after they decided to default posts to "top stories" instead of "most recent" they attempt to fix their original error. Too late Facebook! Twitter and YouTube are going to steam roll you in 2015.
It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio,[ Continue Reading... ]